記者招待會現場

Stephanie加盟BZ后親手操辦的首個記者招待會，經歷了磕磕碰碰的準備階段，終于如期舉行了。一般記者招待會可分為表述環節和問答環節兩個部分。這一期我們來看看Mr. Jacobs作為主講人，是如何展開他的表述的。

學習小Tips: 舉辦記者招待會是企業迅速傳遞信息給消費者的途徑，因此在表述過程中，重點突出、條理清晰、避重就輕就顯得尤為重要。Mr. Jacobs的這篇表述就做到了以上種種要求。另外，他表述過程中出現的不少用于區分層次的連接詞，如Firstly、In addiction、Now、However等，都值得讀者朋友們反復斟酌學習。

Press Officer: OK， ①let’s get underway， shall we? Thank you all so very much for taking the time to make it to BZ today. And ②thanks for putting up with our technical problems， which resulted in a last minute change of venue. We’ll begin the press conference with presentations from some of our management staff， who will fill you in on the latest developments for BZ. Following this， we will have a QA session， so I ask that you please hold any questions until the end. Please welcome the CEO of BZ， Mr. Henry Jacobs.

Mr. Jacobs: Thank you ladies and gentlemen. ③I’m so thrilled to be here today to bring you up to speed on the exciting projects we have been working on over the last year. I will just give a brief outline of all the facts and figures， but for a more detailed breakdown， please refer to your 1)press kits. Firstly， I’d like to announce BZ’s first official step towards going green. As a result of installing energy saving products and devices in all our offices globally， we have managed to reduce our

2)carbon emissions by almost 20 percent. In addition， water-recycling systems have been installed in all our factories and manufacturing plants. We have also made significant improvements to our waste management procedures. Now， ④making such changes has come at a cost. We have had to reduce our 3)taskforce by 5 percent， with the majority of jobs lost coming from 4)RD. ⑤I realize the company may come under fire for this， but I can assure you， jobs were only lost where absolutely necessary. These are difficult economic times and we are all doing our best to adjust. However， ⑥on a positive note， ⑦plans have been set in motion that will cultivate employment opportunities. These plans include partnership agreements with third parties to fully 5)harness the advantages of marketing through the emerging technologies and not simply sticking to traditional methods.

記者會主持人：好了，現在我們開始了，好嗎？非常感謝各位今天抽空來到我們BZ的記者招待會現場，也謝謝大家對于由技術難處而造成臨時更改記者會地點的理解。我們的記者會將首先由公司管理層領導做演示講話，他們將為各位介紹BZ近期的發展。接著，我們會有一個問答環節，因此我希望大家能把問題都留到最后?，F在讓我們歡迎BZ的執行總裁亨利·雅各布斯先生。

雅各布斯先生：女士們、先生們，謝謝。我很高興今天能在這里與各位分享過去一年來我們進行的一些振奮人心的項目的最新情況。我會簡單介紹一些大致的情況和數據，至于具體的細節，請各位參考記者會的宣傳資料袋。首先，我想宣布BZ在環保方面成功走出了正式的第一步。由于我們在全球的辦公室里安裝了節能產品和裝置，我們已經成功地將碳排放量降低了將近20%。另外，我們所有的工廠和生產基地也全部安裝了水循環系統。在廢物處理程序方面我們同樣做出了意義非凡的改進。當然，要作出如上改變需要付出代價。我們必須減少5%的臨時工作人員數量，而所裁員工大部分都來自研發部門。我知道公司可能會因此遭到猛烈攻擊，但我可以跟大家說，裁員只在必要的部門進行。現在經濟形勢嚴峻，我們必須盡最大努力來調適自己。不管如何，好消息是，關于增加就業機會的計劃已經啟動。這些計劃包括與第三方簽訂的戰略合作協議，通過現有的科技來激發市場優勢，而不僅僅是固守原有的傳統模式。

Smart Sentences

① Let’s get underway， shall we? 現在我們開始了，好嗎？

get underway: start sth.（開始）。例如：

The launching ceremony got underway at 10 o’clock sharp.

啟動儀式十點準時開始。

② Thanks for putting up with our technical

problems… 謝謝大家對我們的技術難處……的理解。

put up with: tolerate or accept sth. unpleasant（忍受，遷就）。

例如：

Working for Faye means you have to put up with her bad temper.

與菲一起工作就意味著你得忍受她的壞脾氣。

③ I’m so thrilled to be here today to bring you up to speed on the exciting projects. 我很高興今天能在這里與各位分享一些振奮人心的項目的最新情況。

up to speed: have all the most recent information（獲取最新的資料）。例如：

A monthly meeting is necessary to bring all members up to speed on the progress of the XA project.

每月一次的會議對讓所有人掌握XA項目的最新進展來說很有必要。

④ Making such changes has come at a cost.作出如上改變需要付出代價。

come at a cost: there is a price to pay for doing sth.（有代價）。例如：

You should understand that upgrading the assembly line will come at a lesser cost than keeping the old one.

你們應該明白，生產線升級比保留原樣花費要少些。

⑤ I realize the company may come

under fire for this. 我知道公司可能會因此遭到猛烈攻擊。

come/be under fire: be criticized severely（受到嚴厲攻擊/批評）。例如：

The management has been under fire for not paying enough attention to QC.

管理層因為沒有對質監足夠重視而受到嚴厲批評。

⑥ On a positive note， … 好消息是，……

on a positive note: the good aspect of sth. that is not so pleasant（好的一面）。例如：

On a positive note， we now have the best employees ever after downsizing.

從好的方面看，在裁員后，我們現在有最好的員工。

⑦ Plans have been set in motion. 計劃已經啟動。

set in motion: sth. is happening or begins to happen（啟動，發動）。例如：

The construction of the No.3 metro line was set in motion after the rainy season ended.

地鐵三號線在雨季結束后開始興建了。