The infiltration of the art system in the film

【Abstract】：The article mainly analyzes entire network process of the film from shooting to the sale， introduces the role of the art system in each process， which guides the film to develop by invisible system. Film perfectly completes rely on theme of real life， show of story line by national traditional culture and the arts and humanities， and accepting sponsorship and investment from relevant city and corporate in the process of filming. Movie propaganda plays a pun intended effect that make the film known by the public， and led to the development of advertising propaganda and tourism. Price of a ticket is a kind of measure that directly affects the acceptance by the public and the number of watching movies. At the same time， ticket price is influenced and restricted by various aspects. Film festival and film series are also a way of positioning film， that easily accepted by the public. There is a kind of system from the production of film to the sale of film， who restricts and guides the development of the film， and is called the art system.

【Key words】： shoot; publicity; theaters; film festival

Film is a kind of comprehensive art， which is making image continuously show on the screen by strong light， and looks like real activity. The film is the eighth art， which includes aggregation literature， music， dance， sculpture， painting， architecture， drama artistic and so on.

In the present situation of development of contemporary art， we face different problems， only focus on the contemporary art itself， and ignore that research developing mechanism. Such as movies， there are having many outstanding artists in the art market of China， there is not having a strong art system as the guarantee of development.

In the development course of the film， the film contacts the traditional culture of nation and humanities， always shows conflict between people and between personality freedom and the environment which restricts the development of the personality by real life as narrative theme. People imitate nature as the essence of art， but art is a mirror shining into the reality. Art is not simple the representation of reality， is not the expression of the creator's emotion， is the art itself when it is placed on art exhibiting. The common what between art world and life world seems to need a new definition standard of art to explain some new phenomena of modern art. Film has a major characteristic that is the personalized contradiction between the creation of product popularization and mass market， which requires the movie business have the ability of specialization and integration to form professional manager team of producer who is the leader. They create a full set of modus operandi such as producer system， the star system， serial films， global marketing， post-movie production and so on in every aspect， which greatly improve the predictability and maneuverability of the efficiency of products， greatly reduce business risk， and eventually form the ability of industrialization and marketization. Chinese farmers who are looked down upon silently endured all things without complaint， defiance nor complain， and strived to life. The film of \"alive\" not only shows vividly protagonist， but also shows perfectly costars that have a short-time appearance. The way of showing characters to protagonist is plenty， which generally use a series of methods to make characters vivid. However， exactly language description is a good method to descript costars， because there are not too much.

The process of movie promotion may affect the fate of the whole movie box office， that some domestic films win by propagandize in the movie. Is propaganda useful to the box office？ Zhang wenbo answer by the experience of founding INENTERTAINMENT that a film is a product need produce and sale. Promotion is the value of sales. The success of Thai story is not a accident， that except to rely on the new and unique film content， getting rid of the comedy inherent mode， the deep affection of audience， has a close relation with clever propaganda. From these， network marketing is not only useful for our daily necessities， but also has contacts to our all things. Start with early “To Love”， Zhang wenbo has been thinking how movie marketing achieve effective communication effect by social media channels， that make audience who paid on attention at entertainment news accept. From this perspective， although there are some regrets in the marketing of “Search”， there are some successful experience in the campaign， such as the slogan of “is my story， your story”， that run in the stars weibo， the maintenance of weibo “blue autumn bloom”， which was moved from screen to reality.

Academy awards， awards of Shiner film festival， Venice film festival and Berlin film festival are detailed summarized in the world film awards of “Full record of world favorite movies IV”. On the basis of summarizing the previous awards， the legendary experience of best actor， best actress and director who gain awards every year is expatiated. At the same time， it also includes individually wonderful words. The world film festivals that are Shiner film festival， Venice film festival and Berlin film festival are not only a kind of effective way to show achievement of contemporary art and new actors， but also are a kind of effective way of encouraging art investment and artistic creation. Film festival and film award provide a powerful support for system and guarantee for development of film. The existing system of film is the system of economic age， which is not suited to the development of contemporary are but is not avail for cultural transmission. The core issue of Chinese films is not the issue of script， director and actor， and is the issue of the controlling ability of marketization and industrialization. As soon as forming the ability by highly-centralized resource is the main target of reform of filmdom.