2015米蘭設計周 | 中國當代家居跨界設計展

■黃 炎 Huang Yan

2015米蘭設計周 | 中國當代家居跨界設計展

2015 Milan Design Week| Chinese Contemporary Home Furnishing Crossover Design Exhibition

■黃 炎 Huang Yan

意方致辭

車建芳副總裁總結發言

中國家居市場咨詢發布

開場致辭

中意論壇

【坐下來】盛大開幕 跨界對話

【Sit down】Grand Opening Crossover Dialogues

4月14日，2015中國當代家居跨界設計展在米蘭設計周精彩開展。紅星美凱龍與創新設計聯盟攜手中國家居之設計翹楚，榮麟、聯邦、銳馳、拉卡薩、澳珀、仁豪、九牧、久盛等八大品牌榮登米蘭設計周。“以顛覆之心，對話設計之巔”主展區論壇盛大召開，米蘭副市長也親臨現場，并頒發“中國設計，米蘭看見”榮耀獎杯，中國家居行業在國際舞臺集體發聲，表達出了中國人對原創設計的明確態度。

On April 14, the 2015 Chinese Contemporary Home Furnishing Crossover Design Exhibition will be opened in Milan Design Week.Red Star Macalline and the Innovative Design Alliance, together with such eight home furnishing brands as Roling, Landbond, Camerich, La Casa, Opal, Righthome, Jomoo and Treessun will attend the Milan Design Week.Mr.Pasquale Maria Cioffi, Delegate of Mr.Franco D'Alfonso, Assessor of

Trade, Industry, Tourism and Territorial Marketing, and Director of EXPO 2015 for Fashion and Design and for Public Relations; and Mr.Stefano Nigro, Head of Investment Promotion Department from Milan Chamber Of Commerce – Promos Invest in Lombardy Region – Invest in Milan were also present at the Exhibition themed by “Dialogue with an overthrowing heart on peak design” and award winners the glorious “Milan Witnesses Chinese Designs”.The event will become Chinese home furnishing brands’ collective appearance in the international stages, which will display Chinese clear attitude towards original design.

車總與八家企業代表

車總與意方代表

車總與本次活動策展人朱小杰先生

中意論壇，交鋒設計之巔

China-Italy Forum High-end Design Dialogues

當天下午，在新米蘭國際展覽中心商務區舉行的“以顛覆之心，對話設計之巔”的論壇，來自中意雙方的行業專家，設計明星，品牌代表，對家居設計的未來趨勢潮流，不同藝術領域間的跨界互動，進行了深入探討。大家一致寄予中國原創家居美好的未來愿景。紅星美凱龍B2B國際品牌運營中心在論壇上獨家分享了中國市場機遇與挑戰探討（China Opportunities and Challenges Workshop），眾多干貨數據讓意大利企業對中國市場既有了宏觀的視野，又有微觀的認知，現場中外嘉賓無不拍手稱贊，氣氛高潮迭起。

On that afternoon, experts, design artists and brand representatives from Chinese and Italian home furnishing industry will be present in the forum themed by “Dialogue with an overthrowing heart on peak design” held in the Business Area of Milano Convention Center.Besides, they will make in-depth discussions on future home furnishing development and cross-industry interactions.They all have optimistic prospect on Chinese original home furnishing industry.At the Forum, B2B International Brand Operation Center of Red Star Macalline will share “China Opportunities and Challenges Workshop”, which will make attendees have macro and micro understanding of Chinese market and won their praises.

今年是紅星美凱龍組織參與米蘭設計周的第四年，董事副總裁車建芳女士熱情總結說：看到中國原創家居的設計力量蓬勃興起，是有思想有根源可持續發展的，紅星將不遺余力的借助平臺的力量推動中國家居的原創設計走向全球舞臺。

This is the fourth consecutive year that Red

Star Macalline has attended Milan Design Week.Ms.Che Jianfang, vice president of the board of directors of Red Star Macalline Group Co.,Ltd.excitedly concluded that:Chinese increasingly growing original home furnishing design is creative, sustainable and though-provoking, and Red Star will strive to promote Chinese original home furnishing design into the global stages by relying on this platform.

八大品牌玩轉跨界，對話米蘭

Eight brands launch crossover industry and hold in-depth dialogues in Milan

與全嘉賓合影

八家參展企業代表合影

展會現場一

當晚的跨界家居展開幕酒會帶給我們的是一場跨界藝術視覺盛宴。 此次參展的8個品牌帶來的每一件作品都是生活的藝術結晶，反映了當今中國人對于設計的理解融于生活中。坐下來，設計師們有話說。紅星美凱龍將跨界家居帶到米蘭，在藝術的碰撞中，讓矛盾、對立的元素擦出靈感的火花。

The opening wine party in the crossover home furnishing exhibition will present us a visual feast with different artistic works.Each artwork brought by eight brands is the artistic crystallization in our lives, reflecting modern Chinese’s understanding of design through lives.Designers also hold various dialogues.Red Star Macalline brings the crossover home furnishing to Milan and obtains inspirations through art communication and exchanges.

久盛帶來的是彌漫著茶多酚的中國式味道的地板；九牧則結合了中醫養生概念的花灑為大家帶來健康生活新體驗；聯邦帶來哲學家私，讓古老的禪說成了日常生活中的一個場景；榮麟與藝術對話，充滿了生活的藝術氣息；更沒想到是銳馳，竟然把自己的作品做成了雕塑，讓現場的人們如夢如幻；拉卡薩攜手著名服裝設計師，使它的家具定制時尚得讓人嘆為觀止；仁豪居品索性帶來了與旅行有關的概念家居體驗；還有澳珀的作品不僅回到

400多年前的中國，還帶來了異國的藍眼睛伙伴們一起玩設計。八大品牌顛覆玩轉跨界，神秘的東方文化傾倒世界，米蘭的展廳充滿了中國的味道。這些有意思的內容，百聞或許不如一見。

Treessun brings us the floor with strong Chinese tea polyphenol taste; Jomoo brings us sprinklers involving the healthcare concept in Traditional Chinese Medicine; Landbond brings us the furniture with the strong philosophical meaning, bringing the ancient zen into our daily lives; Roling brings us the products with strong artistic elements; the biggest surprise is Camerich who makes the work into a statue, producing a dreamy feeling; La Casa, together with their famous garment designers, also amazes the tailor-made furniture; Righthome brings us the travel-related concept home furnishing experience; Opal not only brings us back China 400 years ago, but also brings us the innovative design which can be played with the blue-eye foreigners.The eight crossover brands attract wide attention and the oriental culture is amazed by the world.Milan Design Week is full of Chinese elements.While in the Exhibition, you have the feeling that “seeing for oneself is a hundred times better than hearing from others”.

紅星美凱龍將中國原創設計帶上國際舞臺，通過跨界設計展的開幕式，開啟了中國原創設計的世界之門。現場盛況灼灼。

Red Star Macalline brings Chinese original design into the international stages.Through the opening ceremony of the crossover design exhibition, Red Star Macalline opens a door for Chinese original design to the world.It is really a grand event.

米蘭副市長協同紅星美凱龍董事副總裁車建芳女士出現在“中國設計 米蘭看見”的頒獎禮上，逐個為獲得這一國際殊榮的品牌頒獎，此舉將現場的氣氛又一次推向高潮。中國家居設計品牌正在用自己不勝枚舉的創新，一次次完成了在國際舞臺的驚艷亮相。

Vice Mayor of Milan (undetermined), together with Ms.Che Jianfang, vice president of the board of directors of Red Star Macalline Group Co.,Ltd., will award the “Milan Witnesses Chinese Designs”for the winners, which will drive the atmosphere into a new high.Chinese home furnishing design brands have made successful appearances in the international stages through various innovations.

為了讓中國的消費者近距離的感知好設計，好生活的理念，紅星美凱龍及創新設計聯盟攜手八大參展品牌共同發起“米蘭歸來 十城巡回”的設計消費活動。據悉，在接下來的6月份起，“米蘭歸來 十城巡回”將帶著此次參展的品牌來到中國的10個代表城市，與城市文化對話，與城市生活互融，與消費者互動。屆時，相信國內的家居市場又將迎來一波設計消費的新熱潮。

To give consumers more chances to feel the concept of good design and good life, with the witnesses of Vice Mayor of Milan (undetermined) and Ms.Che Jianfang, Red Star Macalline and the Innovative Design Alliance as well as the eight brands with jointly launch the design consumption activity of “10 Cities’ Tour Show after Returning from Milan”.It is learned that, from June, the activity of “10 Cities’ Tour Show after Returning of Milan”will exhibit these brands in 10 Chinese representative cities, during which they will hold various dialogues on urban culture and life and interact with consumers.By that time, Chinese home furnishing market will see another design consumption boom.

這一次“坐下來”，是跨界家居的融入，是中國原創設計在世界舞臺的發聲，讓原本熱愛生活的我們找到新的心靈空間和生命感悟。全世界矚目于此，聆聽來自中國的聲音。

This “sit down” activity is the involvement of crossover home furnishing and the appearance in international stages, which will make life lovers find the new inner space and new understanding of life.The whole world will focus on China and pay attention to Chinese sound.

（責任編輯：北 方）