Sulwhasoo Flagship Store, South Korea雪花秀旗艦店，韓國

設計公司: 如恩設計研究室 / Neri&Hu Design and Research Office（中國）

Sulwhasoo Flagship Store, South Korea雪花秀旗艦店，韓國

設計公司: 如恩設計研究室 / Neri&Hu Design and Research Office（中國）

金獎 Gold Award

雪花秀旗艦店位于韓國首爾的江南區，設計師郭錫恩和胡如珊以燈籠為設計理念，整棟樓的內外以縷空黃銅骨架作裝飾，用樓梯貫通各層，其余五層樓設有精品店、文化展示廊、露臺、兩個水療中心、數個貴賓室及休息室。旗艦店以金銅色為主調，讓柔和光線照在這些絲軸上，自然光與室內燈光互相輝映，那些由銅線貫穿而成的網格能讓客人稍事片刻，思考二元對立中具互補性的空白，藉空間體驗呈現出雪花秀的品牌哲學：美不僅止于皮膚上，更要藉恢復人與自然之間的和諧與平衡來實現。設計師們希望突顯現實中密封與開放、光明與黑暗等對立點，呼應雪花秀內外調和平衡的護膚理念，這旗艦店的設計不僅是一個提供產品和服務的商店，更是雪花秀實踐審美觀的文化旗艦。

A continuous grid construction of brass filamentslinks up the exterior and interior spaces of the Sulwhasoo Flagship Store in Seoul’s luxury Gangnam neighbourhood. The Asian skincare brand’s customers are beckoned to be immersed in the latticework,guided by the subtle passageway and stairways within, and discover the rest of the fi ve-storey building which includes a boutique, auditorium, roof terrace,two spas, VIP rooms, and lounges. Taking inspiration from the Asian paper lantern’s bamboo framework, the designers explained in their statement that “the journey is a constant contradiction between two counterparts:enclosed to open, dark to light, delicate to massive.”Indeed, the grid teases out the void that it encloses and gives customers moments to pause and re fl ect on the complementarity of these binary opposites. Such spatial experience tells the story of the brand that is deeply rooted in Asian philosophy. Beauty is not only skin deep, but should be achieved by restoring the harmony and balance between humans and nature.As such, the palette brightens up from the basement and ground floor gradually each storey to the roof.The open-air lattice structure on the roof terrace offers the same continuity, surrounded this time not by the arti fi ce of the interior, but by natural elements and an open view of the city. The fi nal boundary between the interior and exterior seems to have dissolved, just as customers experiencing the building also explore “alldimensions of beauty, inside and out,” as the project’s principals-in-charge Lyndon Neri and Rosanna Hu describe their space-making strategy. Whether it be the space itself or the products and services offered within, the Sulwhasoo Flagship Store highlights design as both a unifying narrative and an aesthetic practice that redeem customers from the alienating experience of modern life.