Application of \"blank\" in graphic design

The first chapter of the China mapping space in graphic design

White - first appeared in Chinese traditional paintings， is the main way of artistic conception Chinese paintings show the. Specifically refers to the painting in the composition， set aside a portion of the space is not painting， retain the original color paper. Through the preliminary design good composition， with black and white relationship， the relationship between deficiency and excess， and guide the audience a taste of the different relationship contains the means. Better highlight the theme， expression of the feelings of the author， the picture form sense of beauty and create a unique artistic conception， virtual and real， which. We called the white， does not mean \"no\"， on the contrary is a rich emotion， \"white\" can be any expression of emotion， embodies the author's attitude towards life and emotion， but also to the audience left down unlimited space. \"White\" is everything， so there is no ink at all heights \"words， Chinese painting artists pay attention to\" white when the black， white and black to know the principle of art \".

The second chapter is the application of \"blank\" in graphic design

In modern poster design， blank rule reflects more and more obvious， the blank to occupy a large proportion， and a relatively small proportion of graphics and text. The blank area of the increase reflects concise but not profound connotation， make limited open the picture is full of infinite imagination， created out of thin air effect. In the traditional culture have great form is beyond shape \"of the highest realm， when the state reflected in modern poster design， there have been some excellent works worthy of our study and reference. The famous designer Jin Daiqiang will Chinese traditional ink and blank rule subtly reflected in the poster design， what impressed me most is the name \"beauty echoes\" poster. The whole picture is very fresh and natural feeling， brush around a ink painting dragonflies and no complex characters and patterns， but the blank， better highlight the theme， the layout of the space more layers. The beauty of the blank， can better highlight the sense of the screen， causing attention， resulting in a strong appeal. So the blank still become an invisible language in poster design， creative achievements of the work blank often elegant and different secular style.

A good packaging design， people want to make a lot of products from the attention of their own， it is necessary to strengthen the visual design of packaging， packaging theme can be more prominent， while fully display product information. Use blank skills reasonable， is a prominent subject， strengthen the theme is very effective method. The brand information is the visual center， use a space theme makes the subject more prominent. On the contrary， if there is no blank layout of the whole package no sense of space， looks very ordinary hard to impress. In the packaging of the reasonable use of the blank body at a glance， the picture looks more concise and smooth， achieve the design effect is good in the packaging design.

The third chapter simple does not mean simple - cautious \"blank\"

A blank application like salt seasoning， control should be reasonable. Although the space is the pursuit of design quality， designers create important factors with elegant style of artistic conception， but if excessive space to space and space and its effects is not equivalent. Excessive space may cause incomplete information， will make people feel the screen is too empty. As for the design， but also a veritable waste of space. We can not in order to simplify the layout and deliberately removed some text， graphic information， but also can not be afraid of wasting space and deliberately let go of more information， so as to undermine the relationship between form and content. We want to hold a degree， better use of space， the blank as a reasonable application of blank design elements， there is no absolute rule， everything is relative， the blank application also reflects the overall quality of the designer. White is a realm in graphic design into such a concept out of thin air， there are just perfect， blank rule is an important soul in graphic design.

Concluding remarks

The development of social development and graphic design are closely linked， in the era of \"reading\"， due to the large amount of visual impact， the vision of people began to fatigue， therefore， application of white rule in graphic design plays a more and more important role. The proper use of this law can play an important role in deepening the theme and enhancing the infinite appeal of the work. For a designer， a designer who is able to deal with the gaps in the screen is better able to handle the problems encountered in the design. The style and realm the greatest quality of the world， often do not rigidly adhere to a pattern in the Oriental philosophy and thinking in promoting the \"no great form is beyond shape， can accommodate all things， can not out of thin air， all-embracing. This kind of thinking is embodied in the contemporary graphic design， giving a new sense of form. But this \"blank\" this is not really not， in the design， the blank is not only exist as a background， but to participate in the design， is an important element in the space， the clever use of reasonable arrangement， to simplify， become zero for the whole， although not too much language， but can bring stretches of the imagination. Blank expression of a voice over， embodies the cultural and philosophical sublimation， thus enhance the intangible value of the works， the reasonable use of space， so we can expand the thinking in the design， innovation. The blank rule to our design， which can meet the requirements of the times， to create more excellent works.