法蘭克福印度分公司收購印度最大健身展

法蘭克福印度分公司收購印度最大健身展

近日，法蘭克福展覽公司印度分公司宣布收購印度次大陸最大的健身與健康展Fitex India。該展會從2014年創辦，每年在德里舉辦。2016年展會迎來42家參展商，接待12000名專業觀眾，展會總面積為7000平米。

2018年第四屆展會將于5月5-6日在India Expo Centre & Mart博覽中心舉辦，由法蘭克福展覽和原主辦方聯合組織。并購之后，法蘭克福展覽在印度的展會項目增加到20個。

Messe Frankfurt takes over Fitex

Messe Frankfurt Trade Fairs India， the Indian subsidiary of Messe Frankfurt， is taking over the largest fitness and health fair on the subcontinent. Fitex India was acquired from the previous owner and organiser Smart Events headquartered in the state of Haryana.

Since its debut in 2014， Fitex India has taken place annually in Delhi. At the event in 2016， 42 exhibitors attracted 12，000 trade visitors on a surface of 7，000 square metres including special event areas with a live stage， training section， and fringe events. The fourth edition of the sector meeting will take place May 5 to 6， 2018 in the India Expo Centre & Mart. The trade fair is organised by the two companies jointly. After this acquisition， Messe Frankfurt has 20 fairs and more than 35 conferences in its portfolio in India. messefrankfurt.com/FitexIndia

博聞與美國時裝設計師委員會聯手打造時裝項目

日前，博聞公司時裝展部門與美國時裝設計師委員會（CFDA ）達成獨家合作協議，共同支持美國時裝設計師和時裝品牌，并鼓勵新秀設計師的成長和時裝行業的整體發展。作為合作協議的一部分，CFDA 與博聞時裝展部門將共同打造一些項目，幫助新秀設計師實現商業成功。雙方還將進一步探討紐約時裝周和相關時裝推廣周的舉辦時間。

Fashionable partnership

UBM Fashion has partnered with the Council of Fashion Designers of America （CFDA） on an exclusive partnership designed to support American fashion designers and brands and promote the growth of emerging talent and the fashion industry as a whole. As part of the partnership， CFDA and UBM Fashion will create programs that help talented emerging designers bridge the gap between compelling design and commercial success.

UBM Fashion and the CFDA will also collaboratively coordinate the timing of New York Fashion Weeks and related Market weeks for mens and womens fashion. Additionally， PROJECT will present four participating Designers for the first time during NYFW.

德國展商參展預算平均提升4%

近日，AUMA發布2018年德國展覽趨勢報告，公布了對500家參加B2B展會的參展商的調研結果。報告顯示，德國企業依然十分依賴于B2B展會上的面對面溝通與產品的真實演示。28%的德國企業表示，在2018年和2019年，將增加在德國國內外的參展投入。57%的企業表示將保持目前的參展投入。只有14%的企業計劃降低參展投入。整體而言，受訪的德國企業在未來兩年的參展預算將比2016-2017年度平均增加4%。

More investment in quality of trade fair appearances

According to the result of the AUMA MesseTrend 2018 survey of 500 representative selected companies that primarily exhibit at B2B fairs， German business continues to rely heavily on personal communication and real product presentations in its B2B marketing. More than one quarter （28%） of German companies that exhibit at trade fairs want to invest more money in these participations both in Germany and abroad in 2018 and 2019. Another 57% plan to spend at the same level， and only 14% anticipate lower expenditures. On average， companies want to increase their trade fair budgets by 4% for the next two years compared with 2016-2017.