Start Today打造智能服飾

重慶 黃忠雪

重慶 黃忠雪

Step 1 感知·閱讀導航

話題導入

隨著時代發展，越來越多的人選擇網絡購衣。但隨之而來的苦惱就是買來的衣服型號常常不合適。如今，日本時尚衣飾購物網站Zozotown運營方Start Today就著力打造出了一款智能服飾，通過拍照和收集數據，推薦合適的型號供買家參考。下面讓我們一起來欣賞這款神奇的智能服飾吧。

文本改編自The Economist。全文445詞，難度中上，建議用時8分鐘。

閱讀目標

1.深入閱讀，概括文章段落大意，分析文本結構；

2.提取信息，整合表達；

3.分析和對比高考閱讀真題，理解此類說明文的行文特征。

詞匯預熱

1.garmentn.服裝；衣服

2.rotatev.旋轉

3.versionn.型式

4.crucialadj.關鍵性的

5.retailn.零售

6.squeezev.（使）擠入

7.fiducial markers制圖學框標

8.to one's specifications符合某人的規格

One problem upsets the business of selling clothes online—predicting how agarmentwill fit without trying it on.Giants such as ASOS， a British internet platform，try to overcome this by allowing people to buy several sizes to try on at home and return items free of charge—at huge cost to them.Enterthebody-measurementsuit from Start Today，a Japanese firm that runs theZozotownplatform on which clothing companies from around the world sell their products， as well as its own private brand，Zozo.

In the past three months Start Today has distributed to over one million Japanese customers， free of charge， its Zozosuit， a skin-tight，full-body suit covered in around 350fiducial markers，small objects that can be used as a point of reference for measurements.Shoppers slip on the suit and slowlyrotateas their smartphone takes photos.

The firm uses the images to create a 3-D scan of their body，which it can use to offer a range of customized services.Among these are made-to-measure business suits for men from its Zozo brand，which are selling strongly.At the most basic level，when customers choose an item from one of the 6，400 brands listed onZozotown， the platform uses the Zozosuit data to recommend the right size.

A first，more high-techversionof the suit proved too expensive.But its latest version costs the company only JPY￥1，000 a piece.Besides，the fashion industry has not yet adapted to meet the needs of a generation accustomed to buying everything on line，to their specificationsand at their convenience.But the firm offers exactly that.

How the suit gets on iscrucialfor Start Today's future.TheZozotownplatform is the giant of online fashionretailin Japan.It created and controls the market for online clothing sales.But analysts think it may be reaching peaks.Its share price decreased sharply in July aftergrowth slowed slightly.Customized services could attract more customers， especially men，who make up only around 30%of active users，reckons（預計）Osamu Yamada，an independent retail analyst.

Observersaremore cautiousabout whether the suit can help Start Today on its other path to growth：expanding abroad.Since July customers in 72 countries have been able to request a body-measurement suit to help them buy clothes from the Zozo label.An attempt a few years ago to take theZozotownplatform into China and South Korea before it came up with the bodymeasurement suit failed.For now at least，the suit is a unique service.But the company will still have to work harder than it does at home to persuade people tosqueezeinto it.

Step 2 實踐·文本解讀

快速閱讀

Ⅰ.Please choose the proper meaning of these nouns.

A.a platform on which different brand clothes are sold.

B.a special skin-tight,full-body suit which can be used to collect data.

C.a clothing brand.

D.a Japanese firm that runs theZozotownplatform.

通過間隙值的突變來判斷軌道之間的縫隙大小。懸浮架上的4個間隙傳感器探頭將依次通過軌縫，在第一個傳感器探頭通過軌縫且第二個傳感器探頭還未通過軌縫時，4個間隙測點相對對于懸浮架的坐標分別為A0(x1,z1)、B0(x2,z2)、C0(x3,z3)、D0(x4,z4)(見圖3)。設A、B、C三點通過最小二乘法擬合的直線方程為z=k2x+b2，在D點處，計算z方向與擬合直線的偏差即為軌縫錯臺值：

1○Start Today：________2○Zozotown：_______3○Zozo：_______4○Zozosuit：_______

【點石成金】當文章出現了大量相關話題的專有名詞時，可預測、理清專有名詞含義并快速構建它們的聯系。Start Today公司經營Zozotown這個網絡平臺，平臺賣Zozo這個品牌，Zozosuit是這一品牌下一款特殊的智能服飾。

Ⅱ.Fill each blank with one proper word to summarize the main idea of each part.

Ⅲ.Summarize the main idea based on the above structure.

This passage introduces a （1）______suit， namely Zozosuit from Start Today，a Japanese firm.It mainly explains how the suit helps to （2）________the right size， analyzes its advantages and points out（3）________to help the firm develop better.

【點石成金】本文為介紹新發明的說明文，語篇類型：提出問題—分析問題—引入新發明—介紹新發明。其中在第一段中分析問題采用了對比手法。

Step 3 運用·讀寫整合

基于以上關于Zozosuit的細節查找閱讀，請概述這款新型的body-measurement suit。

【點石成金】關于Zozosuit本身的信息，主要來自原文第二到第四段。因此，可以基于以上細節 “How does it work”與 “advantages”部分，重組信息。同時，注意行文的銜接與連貫。

Ⅱ.情境應用

假定你是李華，最近喜歡網購衣服，但常常買來后發現不合適。因此你決定向在美國做軟件開發的王叔叔寫封信，介紹一個你構想的有助于顧客買到合適衣服的app理念，迫切希望他能采納你的創意并且幫助開發。寫作要點如下：

1.介紹該app的使用方法；2.分析該軟件的優勢。注意：

1.詞數150左右；2.可以適當增加細節，以使行文連貫；3.開頭和結尾已給出，不計入總詞數。

Dear Uncle Wang，

Yours sincerely，

Li Hua

【寫作指導】

本文寫作對象是軟件開發者王叔叔，所以語言上應注意親切和尊重感。寫作文體上，雖然整體為書信格式，但其主體要點部分屬于說明文類型，所以這部分語言應客觀，內容說明應邏輯清晰，注意銜接與連貫。

Para.1：結合題目背景，簡要陳述生活中遇到的問題，表明寫作意圖。

Para.2：主體部分介紹你所構想的軟件的操作步驟，可回歸到閱讀文本中的介紹使用Zozosuit的第二、三段，模仿其操作方式。同時注意先后邏輯順序。

Para.3：分析該軟件優勢，一般2至3個要點即可。文中介紹Zozosuit的優勢可帶給你一些啟發。

Step 4 提升·素養建構

Start Today suits you與2014年天津卷閱讀理解B篇結構對比

試題來源：2014·天津卷閱讀理解B篇

體裁：介紹新事物發明的說明文

語篇主旨：主要介紹了加拿大著名女作家Margaret Atwood所發明的遠程簽名設備

【命題視角】

1.Why did Atwood decide to invent the LongPen?（發明新事物的原因）

2.How does the LongPen work?（新事物運行的程序）

3.How could the LongPen be used in the future?（意義）

4.What could be inferred from paragraph 5～6?（理解本文后的推斷考查）

結構相同點對比分析文章 新事物產生的原因/背景新事物運行的程序 優勢 意義Start Today suits you Para.1 Para.2～3 Para.4 Para.5～6： The Zozosuit is crucial for Start Today's future.2014年天津卷閱讀理解B篇 Para.2 Para.2 Para.4 Para.5～6： It offers chances for readers and authors to have a connection through signature.

【點石成金】歸納相同類型的說明文可以幫助我們快速鎖定答案和找到正確的解題方法。