German fairs abroad: Wherever prospects are bright

Peter Borstel

German exhibition companies will again be launching new trade fairs abroad in 2019 and early 2020. In markets or industries with a promising future.

A new show will be making its debut on 11 and 12 September： Digital Industry USA by Deutsche Messe， Hanover， is to take place every two years in future. The venue is Kentucky International Convention Center in Louisville， a city in the heart of an industrial region. From there， three quarters of all production capacities nationwide can be reached by air within three hours. “Digital Industry USA focuses exclusively on the deployment of Industry 4.0 technologies and the industrial Internet of Things，” says Jochen K？ckler， CEO of Deutsche Messe. “It will complement Hannover Messe USA， which takes place in the even years.” The event targets numerous user industries and consists of an exhibition， conference and education programme. In addition， there will be local area tours of a distillery using IIoT equipment， the Toyota plant and the UPS distribution centre in Louisville. The main themes of the show are additive manufacturing， automation， cyber security， data analytics， artificial intelligence， logistics 4.0， production efficiency， robots and networked industry （www. hannovermesse.de）.

Messe Düsseldorf will launch pacprocess Middle East Africa in Cairo next December. This event， which focuses on the packaging industry and related processing industry， is said to be an important signal for the recovery of the Egyptian economy. Messe Düsseldorf is expanding particularly into dynamic future markets such as Africa， South America and the Middle East. “All these markets show a strong demand for investments in industry and infrastructure，" emphasises Werner Matthias Dornscheidt. "With our trade fairs abroad， we are creating local platforms where players from different sectors can come together and jointly drive the development of national economies，" says the President and CEO of Messe Düsseldorf. The prospects are good for the new project on the Nile. The Egyptian packaging market grew by 35 per cent between 2015 and 2019. Plus： As a gateway to the African world， the country wants to play a key role in the Middle East and Africa （MEA）. For this purpose it maintains extensive free trade agreements （www.messe-duesseldorf.de）.

Messe Frankfurt is expanding its programme in East Asia. Child Edu& Care Japan will kick off for the first time from 7 to 8 June. It will be the countrys first trade fair for products and services related to childcare and education. Japan has seen an increasing demand for childcare facilities in recent years. In response to this development， the Japanese government has budgeted the equivalent of around 1.2 billion euros in fiscal 2019 for enhancing the number of childcare facilities and new jobs. “We are so proud to launch a fair for this very important industry for the future of Japan，” explains Detlef Braun， Member of the Executive Board of Messe Frankfurt. Exhibitors will be presenting furniture， health and sanitary products， nursing supplies， educational and learning toys， indoor play equipment， playground and child fitness equipment， swimming accessories， security and management systems and services （www.messefrankfurt.com）.

NürnbergMesse is growing on the Indian market. It has now added the 16th event on the subcontinent to its portfolio - Indias dedicated trade fair for mattress and upholstery manufacturing. “India Mattresstech Expo covers an important sub-segment of the furniture industry，”says Peter Ottmann， explaining the acquisition of the show， which is set to kick off alongside the next edition of Indiawood in Bangalore in late February 2020. “It is the ideal complement to our Indian woodworking events，” adds the CEO of NürnbergMesse. Plus： Indias furniture industry offers good prospects for the future. In 2015 the local furniture market was estimated at 18 billion US dollars， by 2027 it is expected to reach 27 billion US dollars. Progressive urbanisation， rising incomes and an increasing appreciation of high-quality bedding products benefit the mattress industry above all. Alongside machinery and equipment for the production of mattresses and upholstery， the trade fair， which was launched in 2013， also showcases bed systems（www.nuernbergmesse.de）.