傳遞品牌的力量

李曄

導語：會展有形，品牌無價。2019年12月18-19 日，中外會展雜志社及新展大數據研究院攜手共同推出的“中外會展品牌大會”（International Convention and Exhibition BrandingConference）（英文簡稱 ICEBC）在北京索菲特大酒店隆重舉辦。本屆大會的舉辦旨在以發現品牌力量、弘揚品牌精神、宣傳品牌成果為宗旨，為行業的發展指引方向，推動會展行業從高速度發展方式向高質量發展方式轉變，為我國從“會展大國”向“會展強國”之路鋪磚架橋。本期專題將從大會亮點、分論壇干貨、會務特色及現場花絮等方面全面還原大會現場的精彩內容。

Delivering the Power of Brand

———— The first International Convention and Exhibition Branding Conference was held in Beijing

Introduction： The exhibition is tangible but the brand is priceless. From December 18th to 19th， 2019， the International Convention and Exhibition Branding Conference（ICEBC） jointly launched by China International Conference and Exhibition Magazine Agency and Beijing New Expo Big Data Research Institute was grandly held in Beijing Softel Hotel. The purpose of this conference was to discover brand strength， promote brand spirit， to promote brand achievements， to guide the development of the industry， to promote the transition of the convention and exhibition industry from a high-speed development mode to the high-quality development mode， and pave the way for our country to transform from a "large convention and exhibition country" to "a strong country for exhibitions". This issue will comprehensively restore the exciting content of the conference from the conference highlights， sub-forum dry goods， conference features and on-site side stories.