重慶與新加坡文旅務實合作迎來新契機

On March 29， the 2023 China-Singapore （Chongqing） Culture and Tourism Industry Alliance Tourism Product Launch & Reception was held at the Chongqing International Culture and Travel Window. Through product releases， wine parties for exchanges， and field visits， the event further enhanced cultural tourism exchanges and practical cooperation between Chongqing of China and Singapore， better meeting the mutual market demands for interconnection and win-win cooperation.

This event was also the first exchange activity held for members of the alliance after its establishment. Founded in November 2022， the China-Singapore （Chongqing） Culture and Tourism Industry Alliance is committed to building an open public service platform that integrates policy consultation， exhibition and sales， learning and training， and information exchange， facilitating resource integration and sharing， and promoting the cultural tourism cooperation between Chongqing of China and Singapore as well as mutual cultural and people-to-people exchanges， according to the principle of “culture-tourism integration， advantage complementation， market orientation， innovation-based development， cross-border integration， and win-win cooperation”.

During the event， the Chinese secretarial unit of the alliance， the Chongqing International Culture and Travel Window， promoted cultural tourism in Chongqing centering on Chongqings magic “8D” terrains， the magnificent Three Gorges of the Yangtze River， Chongqings splendid world heritage sites， the time-and-space-spanning Wuling scenery， the citys hot springs， spicy Chongqing hotpot， and so on. Also， it launched nearly 30 scenic area tourism products including Baiheliang Underwater Museum in Fuling， the Taohuayuan Scenic Area in Youyang Tujia and Miao autonomous county， and the Three Natural Bridges in Wulong.

The Singaporean secretarial unit， SPACElogic Group published tourism products such as tourism complexes， scenic areas and spots， travel agencies， hotels， and Chongqing-based Singaporean enterprises， demonstrating the countrys unique charm as a “garden city”.

Liu Jianguo， Chief Engineer of Chongqing Municipal Commission of Culture and Tourism Development said that this event would create new opportunities for the common development of Chongqing of China and Singapore， deepen cooperation of cultural tourism enterprises on both sides， and provide a new benchmark for the interconnection， joint construction， and sharing of two places in cultural tourism.

Tang Weidong， Deputy Director-General of the Chongqing Connectivity Initiative Bureau （CCIB）， said that this event was a new milestone in the development of the alliance， as it allowed people engaging in the cultural tourism industries in Chongqing of China and Singapore to have face-to-face exchanges， hoping that enterprises of the two places would actively build relationships to achieve more reciprocal cooperative outcomes， enhance mutual cultural tourism exchanges and cooperation， and strengthen ties between the two peoples.

Ghim Chuan Chia， Area Director of Western China of Singapore Tourism Board， said that this event was hoped to increase connections between alliance members， update their understanding of each others products in the market and consumers preferences， and help them design more personalized and creative travel routes and activities that enable tourists to learn and experience different tours.

3月29日，中新（重慶）文化和旅游產(chǎn)業(yè)聯(lián)盟2023旅游產(chǎn)品發(fā)布暨交流對接會在重慶國際文旅之窗舉行。會議以產(chǎn)品發(fā)布、交流酒會、實地考察等形式，進一步增進了重慶、新加坡兩地的文旅交流和務實合作，更好滿足兩地互聯(lián)互通、合作共贏的市場需求。

這也是中新（重慶）文化和旅游產(chǎn)業(yè)聯(lián)盟成立后的首次成員交流活動。中新（重慶）文化和旅游產(chǎn)業(yè)聯(lián)盟2022年11月成立，旨在以“文旅融合、優(yōu)勢互補、市場主導、創(chuàng)新發(fā)展、跨界融合、合作共贏”原則，積極搭建集政策咨詢、展示展銷、學習培訓、信息交流等功能于一體的開放式公共服務平臺，促進資源整合與共享，共同推動渝新文旅產(chǎn)業(yè)合作，促進兩地人文相親。

對接會上，聯(lián)盟中方秘書單位重慶國際文旅之窗，圍繞8D魔幻都市、壯美長江三峽、燦爛的世界遺產(chǎn)、穿越古今的武陵風光、世界溫泉之都、熱辣的重慶火鍋等進行文旅推介，并發(fā)布了涪陵白鶴梁水下博物館、酉陽桃花源、武隆天生三橋等近30個景區(qū)旅游產(chǎn)品。

新方秘書單位新加坡信羅跡集團則從旅游綜合體、景區(qū)景點、旅行社、酒店、在渝新方企業(yè)等維度進行旅游產(chǎn)品發(fā)布，展現(xiàn)新加坡作為“花園城市”的獨特魅力。

重慶市文化和旅游發(fā)展委員會總工程師劉建國表示，本次交流對接會為渝新兩地共同發(fā)展提供了新契機，為渝新文旅企業(yè)的深化合作創(chuàng)造了新機遇，為渝新兩地文化旅游領域互聯(lián)互通、共建共享樹立了新標桿。

重慶市中新示范項目管理局副局長唐衛(wèi)東稱，本次活動是聯(lián)盟發(fā)展歷程中一個新的里程碑，渝新兩地的文旅從業(yè)者實現(xiàn)了面對面交流。希望兩地企業(yè)主動對接聯(lián)系，達成更多互利合作成果，共同推動中新之間文化旅游領域交流合作，促進兩國民相親、心相通。

新加坡旅游局華西區(qū)處長謝錦川表示，通過此次會議，希望聯(lián)盟成員單位增進聯(lián)系并更新對彼此市場產(chǎn)品的了解，更好地掌握和了解消費者的偏好，規(guī)劃更多個性創(chuàng)意的行程和玩法，讓旅客了解和體驗不一樣的旅行。