重慶國際文旅之窗

楊艷

Window for International Exchanges of Chongqing?Culture & Tourism （WICT）

FITUR 2024

International Debut of a National Tourism Brand—“Nihao！ China”—Featuring Chongqing Culture & Tourism

From January 24 to 28， FITUR 2024， the 44th edition of the International Tourism Trade Fair， took place at IFEMA MADRID in Spain. Thanks to the world-renowned fair and favorable visa policies， Chongqing further enhanced its inbound tourism marketing efforts and ensured its place in major European markets. Therefore， the city improved its international popularity and reputation， and accelerated its pace of building itself into a world-renowned tourist destination. With all these endeavors， Chongqing could better tell “Chinas stories” and write a “Chapter about Chongqing.” In collaboration with provinces and cities such as Sichuan， Guangdong and Hubei， the Chongqing Municipal Commission of Culture and Tourism Development made its debut at the large international tourism fair as a national tourism brand named “Nihao！ China.” The brand promotion was jointly organized by the Oficina Nacional de Turismo de China en Madrid （China National Tourist Office， Madrid） and China Cultural Center， Madrid.

FITUR is a global leading tourism fair， with its 44th edition attended by 806 exhibitors and 9，000 companies from 152 countries and regions. A dozen of tourism product trading and business cooperation events were held at FITUR 2024. Concurrently， brand promotion events for participating countries took place.

On the first day of FITUR 2024， Chongqing culture and tourism events were presented to the public. The confluence of the Yangtze River and the Jialing River， and the Three Gorges on the Yangtze River provided a themed backdrop for the booth of Chongqing. Representative items of national intangible cultural heritage were on display， including local creative cultural products， intangible cultural heritage products and tourism products， such as paintings on ramie textiles， Liangping New Year woodblock prints and Sichuan double-sided embroidery. Thanks to these creations， the booth was crowded with an endless stream of visitors.

The most eye-catching crafts were Impressive Chongqing （a set of leave paintings which are representative items of Chongqings intangible cultural heritage）， Popular Chongqing （creative cultural paper-cut postcards）， and Mountain City Chongqing （hand-painted postcards）. At the booth， videos were played at all hours to show visitors the distinct natural beauty and culture of Chongqing.

Chongqing students studying in Spain volunteered to enthusiastically introduce the natural beauty， delicious food， customs and culture of their hometown， and hand out Chongqing attractions maps and travel guides to visitors. Special giveaways were popular. Representatives of European travel agents admired Chongqings cultural and tourism resources at the booth， expecting to promote collaboration.

Chongqing is abundant with distinct tourism resources， listed in the “Global Top 10 Fastest-Growing Tourism Cities” by the World Travel & Tourism Council and ranking first. Besides， it was rated in the “Top 10 Tourist Destinations” and “Global Top 10 Most Promising Travel Destinations” by international authoritative travel journals， Frommers and Lonely Planet. Chongqing also goes viral on social media platforms， such as YouTube and TikTok， becoming the most popular city among international tourists.

The relevant persons-in-charge from Chongqing Municipal Commission of Culture and Tourism Development stated that Chongqing is a noted historical and cultural city， dubbed “Magic Mountain City” and “8D City.” Chongqing will showcase and promote its excellent cultural and tourism resources to international tourists by participating in influential international tourism fairs， expecting more people to know about and fall in love with it. All these efforts are to improve the popularity， reputation and international influence of Chongqing as a cultural and tourism brand.

Photo/Chongqing Municipal Commission of Culture and Tourism Development

2024馬德里國際旅游展

重慶文旅亮相“你好！中國”國家旅游形象推介

1月24日至28日，第44屆馬德里國際旅游展在西班牙馬德里國際會展中心舉行。

重慶市文化和旅游發展委員會攜手四川、廣東、湖北等省市，在中國駐馬德里旅游辦事處和馬德里中國文化中心的統一組織下，在“你好！中國”國家旅游形象推介中亮相。依托國際知名展會平臺和越來越多簽證便利政策，進一步加強重慶入境旅游宣傳推廣力度，鞏固歐洲重點入境游客源市場，提升重慶國際知名度和影響力，加快建設世界知名旅游目的地，講好“中國故事”，繪就“重慶篇章”。

馬德里國際旅游展是全球領先的旅游行業展會。第44屆馬德里國際旅游展吸引了152個國家和地區的806家參展商和9000家企業參展，開展了數十場旅游產品交易和合作洽談會，并舉辦參展國家的形象推廣活動。

開展首日，重慶文旅精彩亮相。重慶展臺以兩江交匯、長江三峽為主題背景，國家級非遺代表項目展品夏布版畫擺件、梁平木版年畫、蜀繡雙面繡等特產文創、非遺、旅游產品琳瑯滿目，現場嘉賓川流不息，頗為熱鬧。

其中，重慶非遺代表項目展品《印象重慶》葉脈畫套裝、文創產品《網紅重慶》剪紙明信片、《山城重慶》手繪明信片尤為吸引眼球。現場滾動播放視頻，讓觀展嘉賓了解重慶獨具特色的自然風光和人文風情。

重慶籍西班牙留學生擔當了本次會展志愿者，向前來觀展的嘉賓熱情推介家鄉的美景、美食、風土人情，發放重慶旅游地圖和旅游指南，贈送特色紀念品。多個歐洲旅行商代表觀摩了重慶展臺，贊嘆重慶文旅資源豐富，希望開展合作。

重慶旅游資源獨特而富集，被世界旅游業理事會評為“全球旅游增長最快城市”，被國際權威旅行雜志《弗羅默旅行指南》《孤獨星球》評為“世界十大旅游目的地”“全球十大最具發展潛力的旅行地”。在YouTube、TikTok等社交媒體上，重慶火爆吸睛，成為外國游客最想去的城市。

市文化和旅游委相關負責人表示，重慶是著名的歷史文化名城，“魔幻山城”“8D城市”都是它的代名詞。為讓更多的朋友了解重慶、愛上重慶，重慶將借助國際旅游行業展會的平臺影響力，向海外游客展示推廣重慶文化和旅游精品資源，不斷提升重慶文旅品牌形象的知名度、美譽度和國際影響力。