冰雪熱潮

回顧2023-2024年雪季，我國冰雪休閑旅游人數超過3.85億人次。2024-2025年雪季，冰雪游熱度持續上升，冰雪休閑旅游人數有望突破5億人次，冰雪休閑旅游總收入有望超7000億元。近些年，山東冰雪經濟持續發力，“冷”資源正在成為“熱”引擎，山東冬天的“含金量”還在不斷提升。

Looking back on the snow season in 2023-2024， the number of people participating in ice and snow leisure tourism reached over 385 million in China. During the 2024-2025 snow season， the popularity of ice and snow tourism will continue to rise. It is expected that the number of people participating in ice and snow leisure tourism will exceed 500 million， and the total revenue will hopefully reach over 700 billion yuan. In recent years， the ice and snow economy in Shandong has been continuously developing， making its “cold resources” a “hot engine”. The“golden value” of winter in Shandong keeps on growing.