Heart in China,Goal in the World

Founded in December 1988，Xiamen King Long UnitedAutomotive Industry Co.， Ltd.is one of the joint ventures with thelongest history in coach manufactur-ing industry. With the product policyof \"full product category， high perfor-mance/cost ratio and fast developmentof new products\"， King Long has takenup a leading position among domesticcoach manufacturers in the largestcoach market in the world， as wellas developed high technical contentspassenger bus products one genera-tion after another. In June 2004， withthe brand value of RMB4.908 billion，\"King Long Coach\" was listed as oneof China's 500 Most Valuable Brandsreleased by World Brand Lab. In Au-gust of the same year， \"King LongCoach\" was evaluated as a \"FamousChinese Brand\"， becoming one of themost valuable brands in China's coachmanufacturing industry. In the specialinterview by China's Foreign Trade，we can feel the strong driving force ofKing Long.