與艾豐零距離接觸

最近參加了一次人文經(jīng)濟講座，還未開課，范長江新聞獎得主朱海燕便給我們這些學員留下一個懸念：“到時候你們會和一位著名經(jīng)濟學家、品牌專家、名記者、作家、哲學家來一個‘親密接觸’”，我們聽了很高興，但不知這位品牌主講人究竟是誰。

后來當?shù)弥滋弥髦v者就是艾豐時，真有些欣喜若狂，但顧慮也隨之而來：他會不會老氣橫秋？對我們提問會不會用心解答？

講座開始了，我們感受到了艾豐的熱情，他絲毫沒有學者的架子，對我們這些剛出道的小記者、通訊員尤為關心，讓人感覺他既是一位關心體貼人的長輩，又是一位知識淵博的學者。

艾豐是飲譽海內外的名人，渾身散發(fā)出知性、自信、幽默，但他給我們的印象遠不止這些：在新聞圈和社科界，他是我國社會科學著作最高獎——吳玉章獎和我國新聞記者最高獎——范長江獎獲得者；在企業(yè)界和經(jīng)濟界，艾豐的名聲更響，當年轟動全國的“中國質量萬里行”活動便是由艾豐組織策劃并指揮實施的，當時任國務院副總理的朱基還親自點將讓艾豐擔任組委會主任；北京大學出版社出版的《一個記者能走多遠？——艾豐評傳》一問世，中宣部原常務副部長徐惟誠稱其為“創(chuàng)造性的記者生涯”，清華大學新聞與傳播學院院長范敬宜則稱其“‘想總理想的事情’，敢于這樣‘夫子自道’，而且能夠真正這樣去實踐的可能只有艾豐。”

“記者要想總理的事情”，這是艾豐在講座上勉勵我們的話，也是他的人生準則。對艾豐來說，這不僅是他首倡的理論，也是“責任”的同義語。他曾經(jīng)是《人民日報》的高級記者，《經(jīng)濟日報》總編輯；離開新聞工作崗位后他開始擔任中國企業(yè)聯(lián)合會副會長，成為一名知名的經(jīng)濟學家。他說“總理是一個國家的大管家，責任最廣、最細，記者就要有這個責任感。”一位多次聽他講課的學者說：“聽艾豐講課，使人感受到知識和智慧的力量，使人感到知識的可貴。說到打假他會憤怒地舉起拳頭，說到品牌他會興奮地挑起大拇指，他是一個學者，又是一個激情的詩人。”

1938年出生的艾豐，自從參加工作以來一直從事新聞工作，但在他本人的一份簡歷中，我們意外地發(fā)現(xiàn)他的“研究領域”并不包括新聞，而是宏觀經(jīng)濟、名牌戰(zhàn)略、企業(yè)管理、城鎮(zhèn)化等等方面。談起這些話題時，艾豐對我們說，“新聞工作確實有很大的影響力，它可以讓記者廣泛接觸社會的各個層面，但新聞工作有一個局限，那就是對媒介的依賴性太強，比如報社記者離開版面往往做不成事情。”他說整個中國已經(jīng)走上以經(jīng)濟建設為中心的軌道，而他個人曾經(jīng)擔任的記者工作與經(jīng)濟有著密切關系，他說自己從52歲開始就下決心學習經(jīng)濟學，艾豐的遠見今天已得到社會的承認，他運用學到的經(jīng)濟學知識服務社會，所以在離開新聞工作崗位后生活非常充實和瀟灑。

艾豐說：“新聞界是一個學校，一方面要做好新聞工作，一方面可以發(fā)揮其他方面的特長。當你的年齡不適合在第一線的時候，你可以把擁有的知識拓展，繼續(xù)發(fā)揮自己的作用，既利于社會也利于個人，這是一件好事。如果不介入經(jīng)濟界，還可以進入文學界、廣告界，我們應該成為某一方面的專家。”

年過半百踏入經(jīng)濟學殿堂的艾豐，在經(jīng)濟研究領域所取得的成就甚至超過了某些專業(yè)經(jīng)濟工作者，他從1994年開始相繼完成了《論農業(yè)產業(yè)化》《名牌戰(zhàn)略和國際競爭》《資本運營是搞活國有企業(yè)的金鑰匙》《我國經(jīng)濟進入新的發(fā)展階段》等多部經(jīng)濟專著，除了著書立說外，他還奔走四方，講述他的經(jīng)濟見解和主張。他對中國國情了解得深刻、全面，對社會富有責任感。美國以指導策劃人生而聞名的卡耐基說：“機會是一件不可捉摸的活寶貝，無影無形，無聲無息，它有時潛伏在你努力工作中，有時徘徊在無人注意的境地里，你假如不用苦干的精神努力去尋求，也許永遠遇不著它”。艾豐第一次人生重大選擇，是報考大學新聞系，這決定了他一生與“新聞”結下不解之緣；艾豐第二次人生重大選擇是1978年他40歲時報考研究生；艾豐的第三次人生重大選擇是下決心研究經(jīng)濟問題。他在這個方面的建樹不僅使他獲得了著名記者的頭銜，還獲得了著名經(jīng)濟學家的稱號，極大地延伸了他的工作和成就。凡是能有所作為的人，都是在忙碌和辛苦中獲得幸福和自我的人，他在忙碌和辛苦中體現(xiàn)了人生和幸福。有人形容說，歷史好像一條長河，人類好像在河中航行的船，坐在船上的人有的人是坐船的，有的人是劃槳的，艾豐就屬于劃槳的人。

Zero Distance Contact with Ai Feng

By Wu Zhen

We did not know who would be the keynote speaker when we arrived at the culture and economics forum. We were excited when the host deliberately mystified that an experienced economist， brands promotion specialist， journalist， writer and philosopher would speak. We were overjoyed when seeing Ai Feng appear on the stage whereas we also had some misgivings. Would he take himself too seriously at the lecture? Would he take our questions seriously? Our misgivings soon vanished.

He did not put on air. He emitted enthusiasm and concern. He cared for us young and inexperienced journalists. The knowledgeable scholar was avuncular.

A celebrity of international renown， Ai Feng radiated knowledge， confidence and humor on the stage. Who among us young journalists does not hear of Ai Feng and his dazzling career? He has won the top national glories for his achievements in both social sciences and journalism. These days he is best known in business circles. The 5，000-kilometer Quality Trip across China， initiated and produced by Ai Feng， was a national program that grabbed the whole nation’s attention. The program featured the grave issue of poor product quality that once embarrassed manufacturers and enraged consumers across the whole country.

Ai Feng is well known for his journalist mission statement: Try to think like a premier. It is more than a guideline he followed in his journalist career. The mission statement upholds the responsibility he believes a journalist must take seriously. He explains， “The premier works like a housekeeper of the country; his job description includes the biggest and most detailed responsibilities you can imagine. A journalist should take it upon himself to act and think like a premier.?Born in 1938， Ai Feng worked as a journalist after college. He became a senior journalist of People’s Daily and then served as the editor-in-chief of Economic Daily. After his retirement， he was appointed the deputy president of China Enterprises Federation. He said that he determined to become an economist at the age of 52. Today he is widely recognized as a prominent economist with influential books published.

No wonder his resume includes such research interests as macroeconomics， brand strategy， business management， and urbanization. He explains his personal take on journalism and economics. Journalism is influential and a journalist can be exposed to all aspects of a society. But journalism is highly dependent on media. A newspaper journalist can do nothing without the newspaper pages. Journalism is a classroom where you do your job and learn things. When you are no longer engaged in the news report， you can continue to use the knowledge you have accumulated to play a role in the society and serve the society. A journalist doesn’t have to retire to business. You can become a writer or you can start an advertising agency， for example. In short， journalists should work to become specialists.

His remarks summarize his life. Nowadays， he not only writes books on economics but also gives lectures on business and economics around the country. He says he is very proud of the three big choices he has made in his life. He chose to study journalism in college. He chose to take a postgraduate course for a master degree in journalism at the age of 40 in 1978. And he chose to study economics at 52.

(Translated by David)