四海商賈品味“文化大餐”

2007中國義烏文化產品交易博覽會近期在義烏梅湖國際會展中心舉行。文博會設標準展位1500個，參展企業577家，分文化用品、文化禮品、工藝美術、書畫精品、網絡傳媒、書畫古玩六大類。博覽會以“擴大文化產品出口，壯大提升文化產業”為宗旨，以“文化交流，創造商機”為辦展主題。三天會展，精彩紛呈，實現成交額17.5億元，吸引專業客商56576名，境外客商4116名，他們分別來自106個國家和地區。

各路大師現場獻藝

在今年的文化產品交易博覽會上，全國的書畫、美術、民間藝人等各路大師現場展示才藝，各顯文化魅力，令中外參展商大飽眼福。東陽的中國竹編工藝大師何福禮，是傳統文化產品的領軍人物，他憑借一雙巧手修復故宮乾隆御書房“倦勤齋”，展示了當代中國竹編工藝的最高水準。他在此次文博會上，擺開了400多平方米展區，把自己多年來創作的得意精品進行展出，他那以竹子為原材料編織的《漁翁》《哪吒鬧海》《八仙竹絲花籃》《竹絲白鶴鼎》《千禧龍》《海螺》《關愛》等作品，活靈活現，惟妙惟肖，讓參觀者和采購商們贊嘆不已，兩位加拿大的參展商被何福禮的《漁翁》作品深深吸引住，連聲贊嘆中國竹編工藝了不起；文博會上以個人名義參展的藝術家們的作品顯現了鮮明的個人特色，北京天壇書畫院副院長孫善民、實力派畫家劉運祿、南京指書畫家崔黎娟、中國畫鷹名家黃妙德等數十名書畫大家，帶著500多幅書畫作品來義烏趕“文化大集”。名家們在展館擺開陣勢現場揮毫潑墨，讓中外參展商領略博大精深的中國文化；民間藝人朱奎榮17歲開始就在樟木版上雕刻，這次展出經他靈巧雙手雕刻的一幅《熊貓百態圖》和一幅《春曉漢宮圖》，讓來自美國的采購商們嘖嘖稱奇；義烏“優秀民間藝術家”朱新琦帶來的80多幅剪紙中，有幅長達7米的《清明上河圖》，刀法精細，令人嘆為觀止；58歲的朱小弟老家住在義烏廿三里街道老街，是當地遠近聞名“風箏王”，在他展臺上展出的一個高達3..25米的龍頭十分引人注目。他介紹說擺在展臺上的是大龍風箏的頭，它的身子長度要超過100米，放飛起來十分壯觀。

傳統工藝大放異彩

梅湖會展中心3號館，青田石雕、龍泉青瓷、龍泉寶劍等“麗水三寶”特別搶眼。麗水市委宣傳部文化處長江山介紹說，麗水三寶就像瑰麗多姿的一朵奇葩，近年來產業越做越大。尤其是2006年青田石雕榮登首批國家非物質文化遺產名錄、榮獲“十大地理標志區域品牌”后，浙江省發展改革委員會正式將青田石雕列入省“四個一批”重點文化產業，這給“麗水三寶”帶來了難得的發展機遇。目前青田石雕年產值達4.2億元，從業人員超過3萬，2006年吸引外地游客40萬人次，旅游收入2.3億元。

寶劍和青瓷是龍泉享譽千年的兩張“金名片”，都是國家級非物質文化遺產。近年來龍泉市政府在恢復和修繕古窯遺址上不遺余力，一些企業也是主動高薪聘請民間工藝大師致力挖掘失傳的工藝，恢復和重現古代劍瓷文化。如今，龍泉古窯作坊也成了旅游景點，每年來此參觀的游客多達上萬人次，其生產的仿古瓷器更受游客青睞，產品暢銷世界各地。

景德鎮陶瓷學院教授何炳欽，研究中國瓷器已有30多年，他創作的瓷器作品清新大方，有著很強的現代藝術感，他攜來代表作《荷》，采用了非常復雜的膠泥貼花工藝，造型別致，展出后成了瓷器玩家的心頭愛。

有著700年文化歷史的義烏丹溪紅曲酒釀造工藝這次也搬進展館。紅曲酒是義烏當地的傳統產品，近年來，義烏丹溪酒業有限公司投入巨資搞科研攻關，使“丹溪紅曲”配方日臻完善，創新丹溪紅曲酒釀造工藝，成了我國黃酒業第一個通過有機食品認證的紅曲酒類。義烏丹溪酒業有限公司董事長陳豪鋒說：“通過現場釀造工藝展示和品嘗，使丹溪紅曲酒產品知名度大大提高，如今丹溪紅曲酒不但香飄全國，而且漂洋過海出口到韓國、日本等國家。

創意產業成新亮點

文博會上雖然文體用品、畫框工藝、年畫掛歷、印刷包裝仍唱“主角”，但“時尚產業”、“朝陽產業”已漸顯芳容。

創意產業是近年來發達國家提出的一個新概念，作為知識密集的新興產業，已經成為發達國家和地區迅速崛起的重要產業。世界上第一個提出“創意產業”概念的是美國的約翰·霍金斯，1998年，英國創意產業特別工作組首次將創意產業界定為“源自個人創意、技巧及才華，通過知識產權的開發及運用，具有創造財富和就業潛力的行業”。今天義烏創意行業“卡通設計”、“影視制作”已嶄露頭角，“文物開掘”、“廣告策劃”等已有可觀的市場，音樂、出版、古玩、表演藝術等已漸成“氣候”。筆類商品是本屆文博會文化用品行業展出率較高的商品之一，這些制筆企業的展品融合了許多創意因素，令采購商們眼睛一亮，如“一次性使用筆”、環保筆、防近視防駝背筆等等。在義烏新港制筆有限公司展位前，采購商關注著他們展出的“一次性使用筆”。上海外貿公司一位采購商說，這款“一次性使用筆”使用方便，價格較同類產品低，使用范圍廣泛，各類市場都能接受它。因此這款平民價位筆成了客商下單的首選產品。

福州一家智能筆企業做足了創意文章，一支智能筆零售價達168元。該智能筆運用了光學、電子學、機械學等多鐘原理，在筆中內置紅外感應器和高科技智能芯片。學生在寫字過程中若坐姿不正確，筆芯就會自動縮進而無法書寫，只有當坐姿正確時筆才能正常書寫，因而該筆能夠科學糾正學生錯誤坐姿，防止學生脊柱彎曲，以保護視力和防止近視。展位負責人黃俊彪說，這款筆獲得了中國知識產權局優秀創意獎和法國巴黎國際發明獎。

Yiwu Expo Highlights Cultural Charms

By Zhang Jiancheng

The Yiwu Cultural Products Expo， just held in central Zhejiang’s Yiwu， home to the nation’s largest marketplace for daily commodities， was more than a three-day blockbuster success of business transactions worth 1.75 billion yuan. The expo showcased the best of China’s arts and crafts to 56，576 domestic and 4，116 international business people and a larger crowd of audience. The following are some of the highlights of the expo.

Masters of Arts and Crafts

A lot of masters presented the charm of their arts and crafts at the expo. He Fuli， a national master of bamboo-weaving， is a representative of the best of the craft. His masterpieces were displayed in an area of 400 square meters. Painters and calligraphers not only displayed more than 500 pieces of their works but also demonstrated their skills on the spot at the expo. Zhu Rongkui， an experienced virtuoso who started carving on camphor boards at 17， displayed a sculpture of pandas and an artwork of girls at an ancient palace. A paper-cut virtuoso named Zhu Xinqi displayed a 7-meter-long paper-cut version of an ancient painting tour de force named A Riverside Scene on the Day of Qingming. The 58-year-old Zhu Xiaodi， a local folk artist known as the king of kites in his hometown， displayed a 3.25-meter-tall dragon head at the expo. He said that it was part of a 100-meter-long kite and that the whole dragon looked extremely magnificent flying in the air.

Traditions

Traditional products were conspicuous at the expo. Stone sculptures， celadon pieces， and swords are the three treasures of Lishui in southern Zhejiang province.The trio can be traced back to thousands of years ago and have become strong industries. The industry of stone sculptures of Qingtian County， placed on the list of country’s intangible cultural heritages in 2006， now is the county’s economic pillar. The industry produces stone sculptures worth 420 million yuan a year and employs more than 30，000. In 2006， about 400，000 tourists came to Qingtian to see its carved stone wonders and brought in an income of 230 million yuan.

Swords and celadon are the golden name-cards of Longquan (Dragon Spring) County. The two traditional crafts and their products are also on the list of the country’s intangible cultural heritages. Local manufacturers have now restored the lost art of sword making and developed new product lines of celadon.More than 10，000 tourists come to see the site of an old kiln a year. Many artists brought their best porcelain masterpieces to the expo， which attracted elitist collectors.

A local winery exhibited a red-colored rice wine. The 700-year-old beverage is a popular drink. The winery has improved its formula and process and the rice wine is the first in the country that has acquired an organic food certificate.

Innovations

New products surfaced at the expo although the major products at the expo were sports goods and stationery， art frames， wall calendars and New Year prints， and printing and packing materials. More and more local companies are now engaged in anima productions， advertisement， film and television features， music， publication， antiques and performance arts. There were also new products in traditional categories. For example， some companies exhibited newly created writing tools. A company in Yiwu received lots of orders for its innovative disposable pens. A company from Fuzhou， capital of neighboring Fujian Province in the south， exhibited a pen whose writing tip will automatically draw back and refuse to write if the writer sits in incorrect ways. The high-tech pen also attracted a lot of attention.

(Translated by David)