Ｐｅｒｆｅｃｔ Ｔｅｘｔｉｌｅ：\"ｍａｄｅ ｉｎ ｉｔａｌｙ\"

The \"Made in Italy\" label in the international textile andgarment sector enjoys extreme high value because of thequality， innovation and trendy style. In the Intertextile ShanghaiApparel Fabrics 2oo7， a raft of Italian exhibitors made presence.

An Italian company can be of very small family style， butit is really specialized in producing one kind of product: somedo only wool and wool blends while some do cotton and cottonblends; some do printing while some do trends publication， etc.Sometimes it is these small family companies who are workingwith the most astonishing names in the fashion world， here aretwo of them who took part in that event and presented peoplewith their excellent products:

The REDA company started up in 1865 and is one of themajor players in the production of high-quality pure woolfabrics designed for classic menswear. The conception of aninnovative combination of Italian-style sartorial tradition andfunctionality inspired the REDA designers to come up withthe new collection of high-quality fabrics for Autumn-Wintero8-o9.Four lines make up the REDA A-W o8-o9 collection and，as always， they all have in common a scrupulous care for theenvironment and totally natural products:

TecnoNeon: the external appearance of this pure woolrange reflects the contemporary taste for technical， shiny， brightfabrics， reinterpreting in an exclusively natural way the modemtrend for the technical. With the use of plain weaves and yamsmade up of coloured threads in shades of light blue， purpleand green， the TecnoNeoo fabrics have a special glow， almostimperceptible indoors， but which bursts out and co~ans alive inthe open air， brightening up the grey， metropolitan winter.

MicroLuminosi: the dark black and grey backgroundsare lit up by close-packed or wide-spaced micro-designs， bothobvious and discreet. Dots on very fine fabrics enlivened withsilk and cashmere make the fabrics in this range fluid andversatile.

Greige: grey and beige are mixed together， inventingnuances of warm colours， for sophisticated， superfine twistswith a winter appearance but very light to the touch. Theyimmediately convey comfort， softness and protection， and areideal for dressing elegantly the classic man who lives a dynamiclife in the city.

Carta da zucchero: this range offers gentle， reassuringcolours that warm up the winter with their lightness. Greys aretinged with light blue， intersected by soft hazelnut and lightchestnut， and brightened up by combining silks that have sky-blue or off-white reflections. They appear delicate and light，to satisfy the growing trend for more and more lightweightclothes-a trend dictated by climate changes that are causingthe winters to be shorter and less and less harsh.

Along with the new Auturon-Winter 2oo8-2oo9 collection，REDA has alsolaunched onthe market aninnovative wool-soya fabric， aperfect combinationbetween thequalities of soyavegetable fibre and those of wool，with the feel of cotton and thebrightness of silk.Lanificio Tessilstrona

The company is specialized in producing fabrics offinest super 18o's/ 15o's wool; sophisticated wool blendswith cashmere and silk. Everything strictly made in Italy.Lanificio TESSILSTRONA purchases the raw wools directlyfrom Australia to transform them in the various departmentsof spinning， warping， weaving and finishing，Each step ofproduction is accurately followed by a highly skilled laborin the respect of all different schedule times and factor costs.Fundamental for the realization of high fashion fabrics are thefinishing and quality control pr.ocess that lead to estimableresults in the studying and researching of new typologiesensuring the perfection of quality.

The most popular product in the Chinese market is theSuper 18o's-2 ply， which is the new article presented byTessilstrona and it will be part of the product range of \"SuperLuxury\".

The collections of Lanificio TESSILSTRONA are mainlyfocused on two fronts: research and creativity.This means torenew all typologies， designs and colors every season to letthe fabrics express the new fashion trends and interpret therequirements of the market.

Twice a year everything must be reconsidered and it isimperative to start all over again to invent a new style.Hence，beside the production of classic quality of tailoring traditionin pure wool Merinos and sophisticated blending of refinedwool / silk， Lanificio TESSILSTRONA has been presenting forsame seasons and with a certain consolidated success， a morefashionable advanced line using high twist yams， innovativeweaves and special finishing proceedings.

The core advantage of the textile products Made in Italy

comes from every detail of the industry.As is known， Italy is not a country ofgross dimension groups but a countryof small and medium enterprises whosecharacteristics of specialization in onecertain part of the whole industry givevitality to die later. Just like a big machinr，the Italian textile and garment industryis running that well because it is made ofthese specialized single companies whichhave the same function of the componentsin the big machine. The specialization ofthese single companies makes die whole industry run smoothlyonly if they cooperate closely， and this is another strong point ofthe Italian textile and garment industry.