肯德基

在世界的各個角落，在中國的每個城市，我們都會常?？吹揭粋€老人的笑臉，花白的胡須，白色的西裝，黑色的眼睛，永遠都是這個打扮。就是這個笑容，恐怕是世界上最著名、最昂貴的笑容了，因為這個和藹可親的老人就是著名快餐連鎖店“肯德基”的招牌和標志——哈蘭·山德士上校，當然也是這個著名品牌的創(chuàng)造者。今天我們在肯德基吃的炸雞，就是山德士發(fā)明的。從最初的街邊小店，到今天的食品帝國，山德士走過的是一條崎嶇不平的創(chuàng)業(yè)之路。

Harland Sanders， born September 9， 1890， actively began franchising his chicken business at the age of 65. Now， the KFC business he started has grown to be one of the largest quick service food service systems in the world. And Colonel Sanders， a quick service restaurant pioneer， has become a symbol of entrepreneurial spirit.

哈蘭·山德士上校，出生于1890年9月9日，65歲開始積極做起他的“小雞”生意?，F(xiàn)在，他所建立的肯德基已經成為世界最大的快餐食品服務系統(tǒng)之一。同時，哈蘭·山德士上校作為一個快餐業(yè)的先驅，也成為了企業(yè)家創(chuàng)業(yè)精神的一個象征。

When Sanders was six， his father died. His mother was forced to go to work， and young Harland had to take care of his three-year-old brother and baby sister. This meant doing much of the family cooking. By the age of seven， he was a master of several regional dishes.

山德士上校６歲那年，他的父親去世了。為了生活，母親不得不去外面工作，小哈蘭也不得不挑起了照顧3歲的弟弟和小妹妹的重擔。這意味著他要擔起大部分在家做飯的工作。7歲的時候，他已經成了遠近聞名的烹飪能手。

At age 10， he got his first job working on a nearby farm for a month. When he was 12， his mother remarried and he left his home ， for a job on a farm in Greenwood. He held a series of jobs over the next few years， first as a 15-year-old streetcar conductor in New Albany， and then as a 16-year-old private， soldiering for six months in Cuba. After that he was a railroad fireman， studied law by correspondence， practiced in justice of the peace courts， sold insurance， and so on.

10歲時，他得到了第一份工作，在附近的農場里工作一個月。12歲那年，母親再嫁，山德士離開了家來到格林伍德的一家農場去做工。此后的幾年里他換過一連串工作，15歲時，首先在新奧爾巴尼做了一個路面電車指揮員，16歲時接著又在古巴當了6個月的兵。后來他做過鐵路消防員，并通過函授學習過法律，在治安法庭上維持正義，還做過保險等工作。

When he was 40， the Colonel began cooking for hungry travelers who stopped at his service station in Corbin ， Ky. He didn't have a restaurant then， but served folks on his own dining table in the living quarters of his service station.

40歲的時候，山德士開始為來他可賓加油站加油的饑腸轆轆的旅客做點日常飯菜。當時他并沒有開飯店，只是在他加油站住處自己的餐桌上為那些旅客提供飯菜。

As more people started coming just for food， he moved across the street to a restaurant that seated 142 people. Over the next nine years， he perfected his secret blend of 11 herbs and spices and the basic cooking technique that is still used today.

越來越多的人來吃他的炸雞，于是他搬到了路對面一個可以容納142人的飯店。在接下來的9年里，他完善了包含11種香草和香料的配方和基本烹調技術，直到現(xiàn)在仍在沿用。

Sander's fame grew. Governor Ruby Laffoon made him a Kentucky Colonel in 1935 in recognition of his contributions to the state's cuisine. And in 1939， his establishment was first listed in Duncan Hines' \"Adventures in Good Eating.\"

山德士的聲望漸長。1935年肯塔基州州長魯比·拉豐向他頒發(fā)了肯塔基州上校官階以感謝他對該州飲食所做出的特殊貢獻。1939年，他的公司首次出現(xiàn)在鄧肯·赫因的“美食體驗”的排行榜上。

In the early 1950s a new interstate highway was planned to bypass the town of Corbin. Seeing an end to his business， the Colonel auctioned off his operations. After paying his bills， he was reduced to living on his 105 dollars Social Security checks.

50年代初一條新計劃的州際公路要橫穿卡賓小鎮(zhèn)。這對山德士的生意是一個打擊，上校不得不拍賣他的資產。償還債務以后，他只能靠每月105美元的救濟金過日子。

He was 65 years old when he received his first social security check. He was broke， and owned a small house and a beat up car. The only idea he had was a chicken recipe， which his friends liked. With that idea in mind， he took massive action. He left his home in Kentucky andtraveled across the country by car from restaurant to restaurant， cooking batches of chicken for restaurant owners and their employees.

拿到第一份救濟金的時候他已經65歲了。他破產了，只有一個小房子和一部舊車。他有的唯一的點子就是他朋友們喜歡的炸雞配方。帶著這個想法，他開始行動了。他離開了在肯塔基的家，開著汽車從一個旅館轉到另一個旅館，為旅館的老板和雇員做炸雞。

Confident of the quality of his fried chicken ， the Colonel devoted himself to the chicken franchising business that he started in 1952. He told the restaurant owners that he had a chicken recipe that people liked and he was giving it to them for free. What he wanted in return was for the restaurant owners to pay him a small percentage on the pieces of chicken sold. He got rejections after rejections， but did not give up. In fact， he got over 1000 rejections. He got 1009 no's before he got his first yes. With that one success Colonel Harland Sanders changed the eating habits of the whole world withKentucky Fried Chicken.

基于對自己炸雞的自信，山德士上校全身心投入到了他1952年開始的餐飲特許加盟事業(yè)。他告訴餐館老板他有一個人們喜歡的炸雞的秘方并且他將免費傳授給他們，他要求的回報是每賣出一只雞，餐館老板付給他很少的一部分錢。他一次又一次地被拒絕，但是從來沒有放棄。事實上，他被拒絕了1000次還要多。在聽到第一次“好的”之前他聽到了1009次“不”。靠著這一次成功，哈蘭·山德士上校憑借肯德基炸雞改變了全世界的飲食習慣。

By 1964， Colonel Sanders had more than 600 franchised outlets for his chicken in the United States and Canada. That year， he sold his interest in the U.S. company for 200 million to a group of investors including John Y. Brown Jr.， who later was governor of Kentucky from 1980 to 1984. The Colonel remained a public spokesman for the company. In 1976， a survey ranked the Colonel as the world's second most recognizable celebrity.

到1964年，山德士上校在美國和加拿大已經有超過600家加盟店。這一年，山德士把他在美國公司的股份以200萬美元賣給了一個投資集團，其中包括1980年到1984年擔任肯德基經理的約翰·布朗。上校依然是這個公司的公眾發(fā)言人。1976年，一份調查顯示山德士上校的知名度位居世界第二。

Under the new owners， Kentucky Fried Chicken Corporation grew rapidly. It went public on March 17， 1966， and was listed on the New York Stock Exchange on January 16， 1969. More than 3，500 franchised and company-owned restaurants were in worldwide operation when Heublein Inc. acquired KFC Corporation on July 8， 1971， for 5 million.

在新領導人的帶領下，肯德基炸雞公司發(fā)展得更加迅速。1966年3月17日走向公眾，1969年1月16日在紐約證券交易所上市。1971年7月8日以500萬轉讓給休伯萊恩公司的時候在世界各地已經有超過3500家加盟店。

Until he was fatally stricken with leukemia in 1980 at the age of 90，the Colonel traveled 250，000 miles a year visiting the KFC restaurants around the world.

上校每年走250，000英里參觀世界各地的KFC餐廳，直到1980年他90歲時被白血病徹底擊垮。

And it all began with a 65-year-old gentleman who used his 105 Social Security check to start a business.

這一切全部起源于一個65歲的老頭兒用他每月105美元的救濟金創(chuàng)業(yè)開始的。

能說會用

pioneer：先驅， 倡導者， 先遣兵， 先鋒

如：a pioneer in aviation航空業(yè)的先驅者

give up：放棄(念頭、希望等)， 停止， 拋棄， 認輸， 把...送交， <口>對...絕望

如：give up your job放棄工作；辭職

e趣味百科

service station：加油站（gas station）

X檔案

Kentucky Fried Chicken=KFC 肯德基

★編輯：夏天兒