Ｗｈａｔ’ｓ　Ｎｅｗ　ｆｏｒ　ｔｈｅ　Ｃａｎｔｏｎ　Ｆａｉｒ？

Ｌｌｕ　Ｘｉｎｗｅｎ

Though it has remained the top trade fair in the country throughout its history,the Canton Fair has never made any ad-justments or reform to its product mix and exhibition layout, or any other at temptsto modernize. But some major reforms inrecent years have helped push the Canton Fair to the next level. The long historyand in fluence of the Canton Fair has onone hand led to fame for attracting manyexhibitors from both home and abroad; yetthis fame has become a barrier keeping the Fair from developing with the times.Now that the Canton Fair is on the path of market-orientation and specialization, this international exhibition is faced with evengreater challenges.