Parents—child shows become popular： text books for young parents

Just after the school opening， 4-year-old Yaya was picked up home from kindergarten. Her mother has packed the luggage and planned to take her to Japan for a trip with the husband. “When watched Where are We Going Dad， I feel like we should more often take kid out that it is more meaningful to let her see the outside world than stay at the kindergarten” said the mother. Till now， little Yaya has gone to many places home and abroad like Malaysia， Hong Kong， Sanya， Sichuan， Beijing and Hunan， and even the busy dad has volunteered many times to take her out for a trip. “This show has great influence on our family that though we are not stars， we hope Yaya can cultivate her independence during happy trips just like the kids in the show，” said Yaya’s mother smilingly. It was only the change in an ordinary Chinese family during the hot broadcast of Where are We Going Dad.

剛開學不久，4歲的丫丫在幼兒園沒待幾天就被媽媽接了回家。丫丫媽已經在家收拾好了行李箱，準備和老公帶著丫丫去日本來個親子旅游。“看了《爸爸去哪兒》之后，我覺得應該多帶孩子出去走走，讓她出去看看世界比待在幼兒園更有意義”，丫丫媽媽說道。如今，小小的丫丫已經去過馬來西亞、香港、三亞、四川、北京、湖南等國內外很多地方了，就連忙碌的爸爸也多次主動提出要抽出時間陪女兒出去旅游。“這個節目對我們家的影響還是挺大的，雖然我們不是明星，但我們也希望丫丫像節目中的幾個孩子一樣，在快樂的旅程中培養她生活的獨立性”，丫丫媽媽笑著說道。這只是《爸爸去哪兒》熱播以來一個中國普通家庭中發生的變化。

The standing out Where are We Going Dad

脫穎而出的《爸爸去哪兒》

The show talked by Yaya’s mother was an outdoor parent-child reality show started to be broadcasted in October， 2013， which soon stood out among variety programs like talent shows and love-marriage shows and attracted the attention of audiences of almost all ages. Even for some families， it became a necessary activity for members to stay in front of TV and watch it. The original one is a show called Dad！ Where are We Going？ of MBC TV station of South Korea， in which five star fathers should lead the children by themselves for 72 hours’ outdoor experience by taking care of kids’ diet and daily life and finishing tasks assigned by program groups. Hunan Satellite TV localized it after introducing and made it a popular one in China in a short time. The first season of the show became the top one of audience rating in the national network and city network.

The popularity of the show was not only reflected in audience rating but also in the public’s daily life. After the show， its five cute kids have soon become the hot spots of discussion that they began to have their own fans groups and even were more popular than their star fathers. Some began to call “Babi” instead of “daddy” just like Lin Zhiying’s son Kimi； some young parents started to use the child safety seats appeared in the show； the shooting locations began to be tourist resorts and even the same clothes of the fathers and sons were sold very well. When the first season ended， many other TV stations followed the example that parent-child shows became their focus and clustered in the screen. Besides the popularity on the surface， the show also brought the discussion on how to deal with the relationship between father and son and how to educate children. Why the show was so popular became the hot topic nationwide almost overnight. Did the popularity reflect the current situation of education in some extent？

丫丫媽媽嘴里說的《爸爸去哪兒》是從2013年10月開始在湖南衛視播出的一檔親子戶外真人秀節目，它的亮相一下在眾多選秀、婚戀類的綜藝節目中脫穎而出，瞬間抓住了幾乎各個年齡段觀眾的眼球。甚至對一些家庭來說，每周五晚上一家人圍坐在電視機前看這檔節目成為了必不可少的家庭活動。《爸爸去哪兒》的原版來自于韓國MBC電視臺的節目《爸爸！我們去哪兒？》，在節目中，五位明星爸爸需要獨自帶領孩子進行72小時的戶外體驗，照顧子女的飲食起居，并完成節目組設置的一系列任務。湖南衛視將該節目引進后加以本土化的設計，讓這檔節目在中國迅速走紅。《爸爸去哪兒》第一季首播時就創下了全國網和城市網雙網收視第一的好成績。

該節目的火熱程度不僅體現在收視率的數字上，還體現在大眾的日常生活當中。節目播出后，五個萌娃立刻成為大家討論的熱點，他們開始有了自己的粉絲團，有的人氣甚至超過了明星老爸。有些人開始學林志穎的兒子Kimi把“爸爸”叫成“爸比”，節目中的兒童安全座椅開始受到年輕爸媽的追捧，曾經拍攝過《爸爸去哪兒》的外景地成了旅游勝地，就連爸爸和孩子的衣著同款也被各路商家熱賣。在第一季節目收官后，其他電視臺也紛紛效仿，親子類節目開始成為它們打造的重點，開始扎堆熒屏。除了這些表面的火熱，該節目的熱映還在社會中引發了一場關于如何處理家庭父子關系以及如何教育孩子的討論。《爸爸去哪兒》何以有如此大的吸引力，幾乎一夜之間成為全國都在討論的熱門話題？它的走紅是否在一定程度上體現出當今社會的教育現狀？

There were many reasons for the success of this show. If to see it simply from the appearance， it was just an amusement program which properly appeared when audiences felt tired about the prevailing variety shows. The combination of lovely and clever kids and embarrassed star fathers provided a feeling of freshness when compared with singing and dating shows. Though it was not the first parent-child show in China， it had own characteristics when compared with the too standardized and adult-like former ones. The audiences could see how high-profiles star to be a father. The interactive and creative games made fathers show their feelings and children show their innocence. With the development of the show， the star aura of the fathers began to fade away， and maybe audiences paid more attention to how the star as an ordinary person to deal with the problems during the growing process of his kid. The true feelings in the camera were like clear water that flow into the audiences’ hearts and let them feel as drinking sweet spring.

這檔節目之所以能取得巨大的成功，原因是多方面的。如果簡單從表面上看，它不過是一檔娛樂節目，但正好出現在了觀眾對時下盛行的綜藝節目審美疲勞的時期。而可愛機靈的萌娃加上囧態百出的明星老爸，這樣的組合在眾多歌唱類、相親類節目中給人一種新鮮感。雖然《爸爸去哪兒》并不是國內第一檔親子節目，但相比于之前過于標準化和成人化的親子節目，它更具有自己的特色。明星的加盟讓觀眾看到備受矚目的明星是如何當爸爸的，節目中還有一些互動創新的游戲，父子自然感情流露，孩子盡顯童真。隨著節目的推進，爸爸們的明星光環開始淡去，或許觀眾更多關注的是這些明星作為一個普通人，面對孩子成長過程中可能出現的問題該怎么處理。鏡頭下真情實感就像一股清澈的流水，流進觀眾的心田，讓觀眾如飲甘泉。

The truth of education behind entertainment shows

娛樂節目背后蘊含教育真諦

But Where are We Going Dad was not a show that was forgettable when laughed. It was successful since it raised the discussion on how to educate children. Statistics on media preference showed that， many fans of this show have gotten rid of the simple target for fun that they had their own standing point and idea and they watched this kind of shows with a critical eye. As a reality show with interactions between father and son， it can make people think when looking at others’ behaviors. After the broadcast of the first season， netizens analyzed the influence on character and attitude of family environment and discussed and concluded the education ways of the five fathers according to the various performances of the kids in the show.

It was no coincidence for the success of Where are We Going Dad， just like Dad！ Where are We Going in South Korea and My Baby’s Big Adventure in Japan that got high praise at home， besides the innovation and the laugh points of kids and dads， the most important reason was that they targeted at the concern of the audiences. Education has always been the focus of the whole world， big as a country and small as a family both attach great importance on it. This show just integrated entertainment with practicability that it won attention but also let people think. It was just because it was recreational and educational that it got lots of audiences including all the family members from young to old ones. A young father Mr. Zhang said that， “my daughter loves the show very much and every time when she watched it， she would ask me when to take her to that show since she is very yearning for the activities there.” Over 50 years old teacher Li is also a fan of the show， she said， “my daughter got married last year and I want a grandson like Shitou， who is so adorable！”

For more young parents， this show was more like a “child rearing text book”， though not exactly a model， it had things that can be learned from. Haohao’s father began to think if he showed no tolerance to naughty Haohao and maybe he can try to communicate with his son in an equal way instead of blindly asking him to “obey orders” just like Zhang Liang. Tangtang， a mother-to-be and a magazine editor， was usually very busy and with lots of pressure， she thought the show can teach her some parenting knowledge in a relaxing way. She said， “This way is very suitable for me who has no experience and no energy to carefully study books. And there are many laughing points， which can entertainment body and mind and is better than reading a book.” The chief director of the show Xie Dikui once positioned the show that， “The rapid pace of life makes it hard for parents and children to have opportunity to enjoy the happiness. The program is not for showing the life gossip of ‘star dad’ and ‘star kid’， but for representing an ‘encyclopedia of life and education’ to parents after 80s.”

但《爸爸去哪兒》并不是一個讓人笑過就忘掉的節目，節目之后刺激社會對孩子的教育方式進行探討也是這個節目的成功之處。媒體偏好數據的分析顯示，許多“爸爸粉”已經擺脫了簡單的快樂至上，他們有自己的立場和觀點，會帶著批判和審視的色彩去觀看這類娛樂節目。作為真人秀父子互動節目，可以使人在觀察別人行為的過程中產生思考。在第一期的《爸爸去哪兒》播出之后，網友紛紛就孩子們在節目中的不同表現來分析他們的家庭環境對性格和處事態度的影響，并對五位爸爸的教育方式進行了總結和討論。

《爸爸去哪兒》的成功不是一個巧合，正如韓國版的《爸爸！我們去哪兒？》以及更早之前日本相似的親子節目《我家寶貝大冒險》在本國也獲得了如潮好評一樣，除了節目本身富有創新之處、星爸萌娃喜感十足之外，更重要的是它們戳中了觀眾心中的關注點。教育一直是全世界都關注的問題，大到一個國家，小到一個家庭，都會對孩子的教育投入十分的關注。這檔節目正是把娛樂性和實用性結合在了一起，贏得關注度的同時，也引發觀眾去思考。也正是因為節目兼具娛樂和教育性，使之擁有廣泛的受眾，一家老少都有可能成為節目的忠實觀眾。年輕的張爸爸說：“我女兒特別愛看這個節目，每次看完都問我什么時候帶她上《爸爸去哪兒》，她對節目里的各種活動非常向往。”年過半百的李老師也是一個“爸爸粉”，她說：“我女兒去年結婚，我特別想要一個像石頭一樣孫子，這小子太可愛了！”

而對于更多的年輕爸媽，這個節目更像一本“育兒教科書”，雖不一定是范本，但總有能讓他們借鑒的地方。豪豪的爸爸看過節目后開始反思自己是不是對淘氣的豪豪太沒忍耐力了，他說他也許應該嘗試一下像張亮一樣和兒子進行平等溝通，而不是一味地讓兒子去“服從命令”。身為雜志社主編的準媽媽糖糖平時工作忙、壓力大，她認為這個節目用很輕松的方式教給她一些育兒知識，她說，“這種方式很適合我這種沒有經驗又沒精力去細細研究書本的人。而且節目中還有很多笑點，娛樂身心，比我去看書強。”該節目總導演謝滌葵也曾對節目做出定位：“因為都市的快節奏生活使父母和孩子間很難有機會共享天倫之樂，節目并不是為了秀一下‘星爸’和‘星二代’的生活八卦，而是為了給80后父母們展示出一部‘生活教育百科全書’。”