非洲大陸上閃耀的“明星”

On the mysterious and expansive African continent， there’s a Chinese company named “Winning Star” which has been providing eco-friendly products and service to the African people. The Chinese company has developed an indissoluble bond with the African Continent since its establishment. Until now， Africa has become the most important and dynamic market of “Winning Star” and “Winning Star” has won the trust of African partners and customers after years of hard work.

在充滿神秘色彩，土地遼闊的非洲大陸上，有一家名叫“勝利之星”的跨國企業(yè)，多年來一直致力于向非洲國家提供生態(tài)環(huán)保產(chǎn)品，服務(wù)非洲人民生活。這家企業(yè)自成立之日起就與非洲大陸結(jié)下了不解之緣，時至今日，非洲已經(jīng)是該企業(yè)最重要、最具活力的市場之一，多年的辛勤耕耘為其贏得了非洲合作伙伴和消費者的信賴。

Vision for Green Development

生態(tài)之夢，發(fā)展之道

Founded in 2000， Winning Star General Trading Co. Ltd. has experienced a journey of 15 years. During the past 15 years， “Winning Star” has developed from an international trading company into a trans-national company integrating research and development， production， trade， sales， procurement， transport networking， and services. After years of development， “Winning Star” has established many branches in both Asian and African countries， but also was deeply rooted in the African Continent. “The African Continent is a piece of pure land rarely seen on the earth. How to help African countries preserve the land while benefiting African people and maintaining sustainable development on the basis of eco-civilization constitutes the priority of Winning Star Africa Branch. The current Africa bears resemblance to China which didn’t implement the policy of reform and opening up thirty years ago.” The president of “Winning Star” Mr. Fu who was born and brought up in China， is very knowledgeable of China’s reform. He gathers that， “Africa can draw lessons from China’s development model.” On the 7th World Urban Forum held in Medellin Colombia， Mr. Fu won the attention from the participants with his international outlook and visionary ideal.

勝利之星綜合貿(mào)易有限公司成立于二零零零年，至今已走過快十五年的歷程，在近十五年的時間里，這家企業(yè)從一個國際貿(mào)易公司發(fā)展成為一個集研發(fā)、規(guī)劃設(shè)計、生產(chǎn)、貿(mào)易、銷售、代理采購、倉儲物流及服務(wù)功能一體化的跨國公司。經(jīng)過多年發(fā)展，企業(yè)在亞非大陸多個國家成立多家公司?！胺侵薮箨懯鞘澜缟仙儆械囊黄瑑敉?，如何幫助非洲國家發(fā)展的同時保留這片凈土，造福于非洲人民，實現(xiàn)非洲可持續(xù)的建立在生態(tài)文明基礎(chǔ)上發(fā)展一直是‘勝利之星’非洲分公司思考的首要問題，目前非洲的狀況很像改革開放前的中國?！薄皠倮恰钡亩麻L傅初建先生，對中國改革開放的過程非常了解，在他看來“中國的發(fā)展模式在很多方面可以為非洲提供借鑒和幫助”。在哥倫比亞麥德林舉辦的第七屆世界城市論壇上，傅初建先生的國際視野和高瞻遠(yuǎn)矚的觀念同樣贏得了眾多參會代表的關(guān)注。

The company’s operation principle “One World， One Vision for Green Development” appears on the official website of “Winning Star” （www. winningstargroup.com）， which is very impressive. Upholding this principle， “Winning Star” devoted itself to developing solar-powered system and products. The inexhaustible solar power is deemed as the post potential and cleanest green energy of the 21st century. “Winning Star” has a variety of products， including solar power system， LED lamp， LED torch， emergency light， solar street light， solar lighting system and so on， which are also major products exporting to Africa. Under the leadership of Mr. Fu， “Winning Star” takes advantage of its research capability to develop popular mini solar system series based on the market demand. Due to the user-friendly well-functioned and cost-effective products， “Winning Star” achieved a great success once it entered the market in Africa. The real green， environment-friendly， affordable， solar-powered products meet the demand of African market， thus earns the reputation and recognition of African customers.

在“勝利之星”的官方網(wǎng)站（WWW.WINNINGSTARGROUP.COM）上，企業(yè)經(jīng)營理念：“同一個地球，同一個綠色發(fā)展的夢想”赫然在目。在該理念支撐下，這家企業(yè)一直致力于開發(fā)太陽能系統(tǒng)產(chǎn)品，太陽能——這一取之不盡用之不竭的綠色能源被稱為二十一世紀(jì)最具發(fā)展?jié)摿颓鍧嵉哪茉?。公司?jīng)營的產(chǎn)品種類豐富，包括太陽能系統(tǒng)、LED燈、LED電筒、應(yīng)急燈、太陽能路燈，太陽能照明系列等等，而這些也是“勝利之星”銷往非洲的主要產(chǎn)品。 “勝利之星”從市場需求出發(fā)，憑借公司的研發(fā)能力，開發(fā)市場暢銷的太陽能小系統(tǒng)系列。由于具有操作簡單，功能齊全，性價比高等特點，公司的產(chǎn)品一經(jīng)問世非洲市場，即獲得巨大成功。能真正達(dá)到綠色、環(huán)保、經(jīng)濟(jì)適用標(biāo)準(zhǔn)的太陽能系統(tǒng)驅(qū)動產(chǎn)品滿足了非洲市場的需求，“勝利之星”也因此獲得了非洲消費者的贊譽(yù)。

March into Africa to

Fulfill Mission

踐行使命，進(jìn)軍非洲

“Africa has grown from a colonial and semi-colonial country into an independent one with indigenous economy. However， African people now are still struggling on the poverty line because Africa’s agriculture is primitive and its industry is budding in the initial stage. No matter agriculture processing and industrial property， they all hold great potential to drive its economy. Nonetheless， African countries should not repeat the mistake of “polluting before administrating” during the process of industrialization， but protect ecology and environment while developing economy.” In order to translate the vision of “benefiting more people” into reality， “Winning Star” should base on the actual situation in Africa， response to the need of Peace and Development， and prioritize green environment-friendly solar energy series products and LED energy-smart products while designing.

Fu Chujian is always hoping that “Winning Star” can represent Chinese successful enterprises and entrepreneurs to further help social development in Africa. To this end， “Winning Star” made its accession into the African Continent， established Tanzania Winning Star Trading Ltd.， Uganda Winning Star Trading Ltd. and Kenya Winning Star Trading Ltd， who intends to realize the mission of “benefiting more people” and help with Africa development with innovative products and concept.

“非洲社會已經(jīng)從殖民地半殖民地時代過渡到獨立自主發(fā)展自我經(jīng)濟(jì)的階段，可是現(xiàn)階段的非洲還有相當(dāng)一部分人仍處在溫飽線上，農(nóng)業(yè)較為原始，工業(yè)更是剛剛起步且在初級階段，無論是農(nóng)業(yè)深加工還是工業(yè)產(chǎn)業(yè)都有巨大潛力，非洲經(jīng)濟(jì)發(fā)展有后發(fā)優(yōu)勢。但是非洲國家在工業(yè)化過程中應(yīng)當(dāng)避免走‘先污染后治理’的老路，應(yīng)該在發(fā)展經(jīng)濟(jì)和工業(yè)的同時，保護(hù)好生態(tài)和環(huán)境。”為了實現(xiàn)“成為多人祝?！钡睦砟?，“勝利之星”針對非洲實際情況，應(yīng)非洲和平發(fā)展的需要，在產(chǎn)品開發(fā)過程中，將綠色環(huán)保的太陽能系列產(chǎn)品和LED系列節(jié)能產(chǎn)品作為優(yōu)先選擇。

傅初建先生一直希望“勝利之星”能代表中國眾多的成功企業(yè)和企業(yè)家，更加深入地幫助非洲社會發(fā)展。基于這樣的想法，2011年起，“勝利之星”進(jìn)入非洲大陸，成立坦桑尼亞勝利之星貿(mào)易有限公司、烏干達(dá)勝利之星貿(mào)易有限公司以及肯尼亞勝利之星貿(mào)易有限公司，用獨特的產(chǎn)品和理念幫助非洲的發(fā)展，實現(xiàn)公司“成為多人的祝?！钡氖姑?。

But upon the first accession into Africa， “Winning Star” encountered with setbacks. “Difficulties are not terrifying， attitude and method holds the key to solution.” Said Fu.

In addition， apart from business in Africa， Fu is also very keen with charity. He cares about Africa’s social development， especially education， skill training and youth development. He coordinates with UN Habitat Youth Empowerment Program by donating 30 computers to Tanzania BARBRO Girls’ School on August 17， 2013 with a purpose to broaden horizon.

然而初入非洲時，公司的發(fā)展并非一帆風(fēng)順?！坝龅嚼щy不可怕，關(guān)鍵是心態(tài)和方法，要努力想辦法解決問題?！备党踅ㄈ缡钦f。此外，他在發(fā)展“勝利之星”在非業(yè)務(wù)的同時，也十分熱衷公益活動，關(guān)注非洲社會的發(fā)展，特別是在教育領(lǐng)域的技術(shù)培訓(xùn)和青年發(fā)展等問題上，大力支持聯(lián)合國人居署青年賦權(quán)計劃。2013年8月17日，“勝利之星”向坦桑尼亞BARBRO女子學(xué)校捐贈30臺電子計算機(jī)，以幫助學(xué)生們拓展知識。

Care in Africa for

Win-win Situation

呵護(hù)非洲，實現(xiàn)共贏

“A company’s mission is to make people’s life richer and better through trading and creating values.” As a Christian， Fu hopes that all his staff can follow the example of Abraham in the Bible who endeavors for the happiness of all human beings. Moreover， he believes that regardless of skin color and races， everyone is a created by God. African people are inferior to none. Africa is home to rich resources and primitive ecological environment. Africa-based companies should all put green， environment-friendly， ecologically safe products in the first place， in hope to meet the demand of local market and send blessings to the local people.

“Winning Star”， at the initial of its African Branches， is well aware of the need of African market. The company makes most of its research and manufacturing capability and introduces its cost-effective， ecologically safe products into Africa， to utilize the sufficient sunlight blessed by God to tackle the daily inconveniences of electricity shortage. The company also hires local staff to enhance local employment， provides dealing service to help them make progress in business development and aftermarket services. He considers that China’s commercial model and development experiences can greatly promote development in African countries.

“企業(yè)的使命就是通過貿(mào)易，創(chuàng)造價值，讓人們的生活更豐富、更美好，”作為基督徒， 傅初建先生希望公司上下能效仿《圣經(jīng)》中的亞伯拉罕，為世人的幸福做出努力。同時他認(rèn)為人不分膚色，不分種族，都是上帝創(chuàng)造的子民，非洲人同樣有尊貴的身份。非洲擁有豐富的資源，且不少地區(qū)還保持著原始的生態(tài)環(huán)境，在非企業(yè)應(yīng)當(dāng)以綠色環(huán)保、生態(tài)安全產(chǎn)品為第一選擇，滿足非洲市場需求，為當(dāng)?shù)厝怂腿ド竦淖８！?/p>

“勝利之星”非洲各分公司在成立之初，就很清楚要按非洲市場的需要，結(jié)合中國巨大的研發(fā)和制造優(yōu)勢把中國高性價比的生態(tài)產(chǎn)品引入非洲，利用上帝恩賜給非洲的充足陽光解決非洲電力短缺造成的日常生活不便的問題；并通過招募本地員工，幫助解決當(dāng)?shù)鼐蜆I(yè)問題；通過對經(jīng)銷商的服務(wù)，幫助他們在業(yè)務(wù)開拓，產(chǎn)品售后等方面不斷進(jìn)步。在他認(rèn)為，中國的商業(yè)模式和發(fā)展經(jīng)驗必將在不久的將來為非洲各國提供借鑒和發(fā)展。

As the business in Africa develops and grows， “Winning Star” also actively strengthen its relationship with governments of all the African countries， share successful results with them and promote green， environment-friendly， ecological and sustainable concepts and demonstration projects. Moreover， “Winning Star” also conducted collaboration with IESCO， jointly enhancing the construction of ecological cities in African countries， and making Africa a green continent and ecological park. On May 27， 2014， “Winning Star” cooperated with Ecological Civilization Committee of UN Alliance of Civilizations， UN Habitat Youth Empowerment and Urban Safety Committee， Global Parties Climate and Ecological Alliance， IESCO and many other international organizations， established the Purchasing and Procurement Center of International Organizations in Yiwu， Zhejiang Province， China， proactively promote UN Youth Skill Training and Ecological Skill Training Program. According to the plan， the purchasing center would carry out international conferences， disaster reliefs， international poverty alleviation， educational and training and the purchasing of office supplies.

However， Fu believes that he could achieve far more than what he has now. He is making plan in his mind for the next step of “Winning Star”： export green， ecologically safe products to Africa， establish factories in Africa， run assembly lines， train more local staff to increase local youth employment and lift Africa out of poverty， expend the outlets of “Winning Star” in Africa to cover more African countries and realize branding and chain operation， transfer from trade to production， establish assembly base and industrial park… “No matter which step comes first， ‘Winning Star’ will unswervingly focuses on green， ecologically safe products.

隨著公司在非業(yè)務(wù)的發(fā)展和壯大，“勝利之星”也積極加強(qiáng)同非洲各國政府的聯(lián)系，向非洲各國分享中國的成功經(jīng)驗，共同推廣綠色、環(huán)保、生態(tài)和可持續(xù)發(fā)展的理念和示范工程；同時與國際生態(tài)安全合作組織等國際組織合作，攜手推進(jìn)非洲國家的生態(tài)城市建設(shè)，讓非洲成為綠色之洲、生態(tài)之園。2014年5月27日，“勝利之星”與聯(lián)合國文明聯(lián)盟生態(tài)委員會、聯(lián)合國人居署青年賦權(quán)與城市安全委員會、世界政黨氣候與生態(tài)聯(lián)盟、國際生態(tài)安全合作組織等國際組織合作，在中國浙江省義烏市成立了國際組織采購中心，積極配合推進(jìn)聯(lián)合國青年技術(shù)培訓(xùn)與生態(tài)技能培訓(xùn)工作的開展。依照計劃，該采購中心將根據(jù)國際組織采購安排，完成國際會議、災(zāi)害救援、國際扶貧、教育培訓(xùn)以及辦公用品的采購。聯(lián)合國教科文組織和平文化、非暴力及跨文化對話主任凱特琳娜·斯特歐，國際生態(tài)安全合作組織總干事蔣明君為其授牌。

然而，現(xiàn)有的成果還遠(yuǎn)遠(yuǎn)不夠，傅初建心中還醞釀著“勝利之星”下一步的發(fā)展計劃：在把中國綠色安全產(chǎn)品出口到非洲的同時，還將在非洲大陸開辦工廠，在當(dāng)?shù)赝斗派a(chǎn)線，培訓(xùn)更多的本土員工，以增加當(dāng)?shù)厍嗄昃蜆I(yè)率，幫助非洲脫貧致富；在現(xiàn)有分公司的基礎(chǔ)上，以點帶面地擴(kuò)大“勝利之星”在非分公司數(shù)量，輻射更多非洲國家，實現(xiàn)品牌化和連鎖化運(yùn)作，以及從貿(mào)易逐步轉(zhuǎn)向生產(chǎn)過渡，建立生產(chǎn)組裝基地和工業(yè)產(chǎn)業(yè)園……“不論在哪一個方面，‘勝利之星’都將聚焦綠色生態(tài)安全產(chǎn)品作為布局原則?！?/p>