Reed Exhibitions 2014:Live the Change

In recent years， Reed Exhibitions has achieved remarkable business growth in Greater China through acquisition， organic growth， and launching new exhibitions. Meanwhile， the company has been facing various challenges. At Reed Exhibitions China Summit on December 10， 2013， Mike Rusbridge， Glabal Chairman and CEO of the company， observed， ‘Going through changes is painful， but changes are a must. If we do not adapt to the changes swiftly， but rather leave them alone， we will lose our competitive edges in the exhibition industry in China. Therefore， we would like to take a forward view and gear up for changes， and take precise actions. In this way， we will be able to manage and even take advantage of the changes to stand out， to increase our core competitivenesses， and upgrade our businesses to achieve continuous growth.”

Despite the fact that the macro-economy in China had been growing at a slower pace in 2013 than previous years， the 7% rate was still high on global level. The overall economic environment has been having impacts on certain industries， but generally speaking， the Chinese exhibition market has been positive. In recent years， the increasing demand in the market and the rising number of quality venues present many opportunities for exhibition organizers. Reed Exhibitions has decades of experience and has overcome many difficulties to make its exhibitions better and better. In the future， Reed Exhibitions will keep pace with the growth of Chinese Economy， and to take advantage of the opportunities occurred in the process of the economic speeding and transformation.

When asked whether Reed Exhibitions will host exhibitions in second-tier and thirdtier cities in China， Mike Rusbridge said that although the company has been mainly hosting exhibitions in first-tier cities， it will not limit its business in major cities. Instead， the company’s business development is firmly based on customer need， and has been conducting a strategy of expanding business through cooperating with other companies as co-organizers and developing new exhibition projects.

Mike Rusbridge thinks that just like in the rest of the world， the Chinese exhibition industry will also go through the process of becoming bigger first and then becoming more professional， which may just be the case in every industry. Mike Rusbridge observed that recently， Chinese exhibitors are catching up with international standards in exhibition booth design and construction， but there is a call for higher level of professionalism. For exhibitors， the degree of professionalism exceeds the scale of an exhibition. As the exhibition market grows， the higher the demand of exhibitions， the higher the quality of the service must be.

In 2014， Reed Exhibitions will introduce four of its international brand exhibitions to China， and also， make an attempt to prolong the exhibition effect by cooperating with online partners.