International Toy Fair Nürnberg 2014:Successful Trendsetter

The SpielwarenmesseInternational Toy Fair Nürnberg， the leading international fair for toys， hobbies and leisure， is organized by the fair and marketing services provider SpielwarenmesseCo.， Ltd.. Spielwarenmesse 2014 took place from 29th January to 3rd Februry. Over 76，000 trade visitors from 112 countries travelled to the biggest Spielwarenmesse of all time （2013： 72，595）. The extra buyers and traders came mainly from the major target markets of America， Asia and Europe. They were all delighted with the new hall 3A with the TrendGallery and the many new products from the toy industry. The product groups Baby and Infant Articles， Carnival and Festive Articles， Fireworks， and Model Railways and Accessories noticed new impetus this time. Many of the 2，748 companies from 61 countries detected an increased interest in ordering among the visitors.

The premiere of the TrendGallery turned out to be a real hit with regard to design and content. Fit4Life， Mini is King， Retromania and TechToys， the current trend streams presented there， were also core themes in all the halls at the fair. Eduardo Rinke， Director of Rinke Import from Brazil， emphasizes the fact： “Trends start here. This is the best place for getting to know the new products on the toy market for the coming year， but also for broadening your horizon and doing international business.” The companies were again very eager to see how visitors would accept the new ideas， as Andrea Schauer， Managing Director of geobra Brandst？tter GmbH Co. KG， explains： “Spielwarenmesse is definitely the international gathering of the industry and for Playmobil a key indicator of how the potential of our new products is rated.

Ernst Kick， Chief Executive Officer of Spielwarenmesse eG， is proud of the spot landing： “We are delighted that Spielwarenmesse 2014 has again created the platform our exhibitors and visitors wish for their business. Especially the extension of the Baby and Infant segment and the restructuring of the product segments attracted an excellent response from all sides. This spurs us on even more for the coming fair.”

ThinkFun Inc. from the USA also nails its colours to the mast in Nuremberg for the first time. Chris Gough， Director International Business， explains why： “We have decided to exhibit in Nuremberg this year so that we can present our brand at the location where all buyers are present.” Sue Foung Kong， Managing Director of Jefin Sdn. Bhd. from Malaysia， knows why the long trip to Nuremberg is worth it. The next Spielwarenmesse takes place from 28 January to 2 February 2015.