塔蘇斯攜手克勞斯進軍墨西哥教育市場

據悉，英國展會主辦方塔蘇斯集團與美國克勞斯國際展覽公司將共同主辦墨西哥教育設備資源展（GESS Mexico），服務于當地新興教育市場。塔蘇斯集團旗下FE展覽公司是全球知名的迪拜教育設備資源展GESS的主辦方。新推出的GESS Mexico 將借助迪拜展會的品牌影響力。通過參展，教育行業的制造業與服務供應商將有機會接洽有決策權的采購商。墨西哥展會與同期教育峰會將于2015年5月在墨西哥城世界貿易中心舉行。

Bauma Africa原班團隊，嶄新名字

在去年9月的第一屆bauma Africa非洲國際工程機械、礦山機械展覽會，共有38個國家的754名參展商與來自超過100個國家的14，700名專業觀眾。展會期間，主辦方慕尼黑展覽公司與南非機械制造商貿易協會（AEM）宣布了設立合資公司的意向。日前，合資公司已在組織bauma展會，同時展會更名為Bauma Conexpo Africa，團隊CEO與成員保持不變。第二屆展會將于2015年9月15-18日在約翰內斯堡舉辦，具體場館將盡快揭曉。

英富曼RORO物流展將于倫敦舉辦

英國展覽公司英富曼集團旗下物流展RORO 2014將于6月24-26日在倫敦ExCel展覽中心舉辦。RORO 是目前全球唯一專注于滾裝船（編者按：運載汽車等有輪貨物的輪船）的物流行業展會。本屆展會將云集全球滾裝物流領域的資深專家，并在同期舉行的RORO行業大會關注滾裝船方面的熱點話題。

UFI 2014年度營銷大獎火熱評選中

國際展覽業協會UFI目前正在積極評選2014年度會獎業營銷大獎。今年的評審主題為“移動營銷”。凡在2013年度運用了移動營銷手段的機構皆可報名參加。評委會將充分考慮移動營銷的質量和數量因素，包括：移動營銷的目的，營銷對象，移動營銷手段是取代了之前的營銷方式還是剛剛開始應用，等等。據悉，本次UFI營銷大獎評選的截止日期為2014年6月2日，展會主辦方、會展中心運營者、會展服務商等UFI會員與非會員皆可參加。

德國Reifen輪胎展合作方由埃森轉為科隆

日前，德國聯邦輪胎經銷與翻修商協會（BRV）決定，與埃森展覽公司的合約2016年到期后，不再續約合辦世界最大的輪胎展覽會（Reifen），而是親自運營該展會。此外，從2018年開始，該協會將與科隆展覽集團合辦科隆國際輪胎展。首屆科隆展會將于2018年5月25日至6月1日在科隆公司旗下展館舉辦，兩年一屆。

Joining forces for education

U.K.-based Tarsus Group and E.J. Krause Associates （EJK）， Bethseda， launch GESS Mexico to serve the burgeoning education sector. Tarsus， through its subsidiary FE Education， is the organiser of the renowned Global Education Supplies Solutions Exhibition （GESS） in Dubai and the new launch event in Mexico will build on this established brand. GESS exhibitions and conferences enable educational suppliers and solutions providers to access important decision makers in the education sector. The exhibition and high level conference will be held in May 2015 at the World Trade Center， Mexico City.

Joint venture and a new name

The first event was held under the name of bauma Africa， and it celebrated a successful p r e m i e r e w i t h 7 5 4 ex h i b i to r s f ro m 3 8 countries and 14，700 visitors from over 100 countries. As part of their cooperation on international construction machinery events， Messe München and AEM announced at bauma in 2013 their intention to set up a joint venture in Africa. This joint venture will be organising the upcoming trade show as Bauma Conexpo Africa， retaining the current exhibition team and its CEO Elaine Crewe. The next edition will be held from September 15 to 18， 2015 in Johannesburg， with the event venue to be announced shortly.

Roll on， roll off

Informa’s RORO 2014 is heading to London. The only exhibition dedicated to the roll-on/roll-off industry will bring together senior-level logistics professionals from across the globe between June 24 and 26， 2014 at ExCel in London. Taking place alongside the exhibition， the RORO conference will focus on high-level and topical content revolving around the movement of cargo using roll-on/roll-off（RoRo） shipping.

Parade your success

UFI is on the lookout for the winner of its 2014 UFI Marketing Award. This year’s competition theme is “Mobile marketing”. Entries must relate to the use of these activities within an exhibition environment， with submissions detailing how mobile marketing was used in 2013. Evaluations will be based on quantitative and qualitative results. The following elements should be addressed： What were the objectives when implementing your mobile marketing activity？ Which target group did you address？ Did your mobile marketing activity replace an existing activity or was it a newly applied solution？ The deadline for entries is June 2， 2014 and the competition is open to both UFI members and non-members （exhibition organisers， exhibition centre operators， service providers）.

From Essen to Cologne

Following the BRV German Tire Retail and Vulcanization Trade Association’s decision not to renew the partnership contract expiring in 2016 with Messe Essen， the exhibition company has announced its intention of continuing the trade show Reifen， No. 1 in Tires and More， under its own management. As from 2018 the association will instead partner with Koelnmesse， organiser of the new trade exhibition The Tire Cologne， which premieres from May 29 to June 1， 2018. The newcomer is scheduled to take place every two years at the Koelnmesse exhibition grounds.

英國伯明翰欲出售國家展覽中心

最近，為了清償10億英磅的官司賬單，英國伯明翰市議會目前表示，將變賣掉該市的標志性建筑——國家展覽中心（NEC）。NEC于1976年正式開業，是全英四大會展場館之一，地處英國中部，交通極為方便。NEC每年舉辦140多場展會，吸引210萬游客，過去20年來一直舉辦世界最大的狗展CRUFTS。

俄羅斯ExpoForum展覽集團與多家主辦方簽訂長期合約

日前，位于俄羅斯圣彼得堡的世界知名展覽企業ExpoForum國際展覽集團與當地另一家公司Restec簽署了合作協議，內容主要為2014-2018年間共同組織展覽會，以及在ExpoForum旗下ExpoForum會展中心舉辦展覽會。據ExpoForum集團董事總經理Voronkov介紹，過去幾年，集團已經與12個知名展會主辦方簽訂互惠長期協議，包括Primexpo， Kino Expo， 英國ITE集團，勵展博覽集團，杜塞爾多夫展覽公司與埃森展覽公司等。

亞洲博聞推出東南亞地區最大美容展

亞洲博聞公司最近宣布，將推出東南亞美容展ASEANbeauty。該展會是同類展會中唯一獲得泰國化妝品制造商協會支持的展會，將于2015年4月8-10日在曼谷國際會展中心舉行。亞洲博聞稱，將把該展會打造成東南亞地區首屈一指的國際美容展。

泰國擁有七千萬潛在的美容產品消費者。2012年，泰國美容產品與個人護理產品銷售額增長率為8%。ASEANbeauty將通過展會與一系列研討會等，為有意打開東南亞化妝品市場的公司提供一個締造商務聯系，洞悉行業趨勢的平臺。

國際展會管理夏令營6月在科隆舉行

由科隆展覽公司主辦，德國科隆大學展會管理學院與UFI共同組織的國際展會管理夏令營第6期將于2014年6月4-6日在科隆舉行。本期培訓主題為“展會觀眾的演變”，細分議題包括：在21世紀如何激發展會觀眾的熱情，滿足他們的需求，提高滿意度？屆時，包括國際展覽業協會秘書長Paul Woodward在內的會展行業專家等將與來自世界各地的展會組織者共同探討展會觀眾邀請與管理方面的挑戰。作為一個會展實戰信息交流平臺，在過去五年中，共有來自40個國家的展會運營者參加了該夏令營活動。

Birmingham to seek for the sale of NEC

Following the conclusion of a strategic review， Birmingham City Council has resolved to seek offers for the NEC Group. Sir Albert Bore， Leader of Birmingham City Council， comments： \"A key purpose of the City Council investing in establishing the NEC Group more than 30 years ago was to drive economic development and regeneration.\" Martin Angle， Chairman of the NEC Group， adds： \"The NEC Group comprises four of the best-known and most wellestablished venues in the UK， located at the heart of England and boasting unrivaled accessibility by all modes of transport. The Group has weathered the challenging economic environment and has a clear vision for its future growth.\"

UBM targets at a lucrative beauty market

U B M A s i a h a s announced the launch of ASEANbeauty， the only beauty trade event supported by the Thai Cosmetics Manufacturers Association. Taking place in Thailand from April 8 to 10， 2015 at the Bangkok International Trade Exhibition Centre， UBM says it will be the premier international beauty trade show for South East Asia.

With 70 million potential consumers， the market in Thailand for beauty and personal care products grew 8% in 2012. ASEANbeauty will be the leading industry event at which companies looking to expand in Southeast Asia will be able to build business networks and gain industry insights through seminars and educational workshops.

Long term agreements as the key to success

ExpoForum International， St. Petersburg， and Restec， St. Petersburg， have signed an agreement on the terms for organising and holding exhibitions at the ExpoForum Convention and Exhibition Centre from 2014 to 2018. In the past year long-term strategic cooperation agreements to develop the exhibition industry on mutually beneficial terms have been signed with 12 leading convention and exhibition organisers， both Russian and international， including Primexpo， Kino Expo， Rostek-Tamozhinform， Yarmarka Nedvizhimosti， ITE Group， Reed Exhibitions， Dolphin Exhibitions， Messe Düsseldorf and Messe Essen.

ISU seeks lateral thinkers

21st century exhibition visitors – what’s the best way to arouse their enthusiasm， to address them and to keep them happy？ From June 4 to 6， 2014 in Cologne， the 6th International Summer University for Trade Fair Management（ISU） revolves around these issues. Under the banner “Visitor（R）evolution” scientists， exhibition professionals and lateral thinkers – among them Tobias Langner， Paul Woodward， Jan Wagner （Exposure Communications）， Jan Wagner （Cliffhanger Productions） and Barry Siskind – will discuss the challenges of visitor marketing and management in the 21st century with exhibition managers from all over the world. The Institute of Trade Fair Management at Cologne University is organising the international trade seminar in collaboration with UFI， the Global Association of the Exhibition Industry， hosted byK？lnmesse. Around 250 exhibition managers from 40 countries have taken part in the seminars over the past five years.

紐倫堡國際玩具展呈現國際玩具行業新潮流

世界規模最大的國際玩具展——紐倫堡國際玩具展（Spielwarenmesse）近日在德國紐倫堡完美收官。今年召開的第65屆Spielwarenmesse為歷屆規模最大，專業觀眾來自112個國家，人數超過7.6萬人，較上一年增長5%。這主要是由于來自北美、亞洲和歐洲幾大目標市場的采購商人數更多。來自61個國家的2，748家參展商亦紛紛表示，專業觀展人士所表現的采購意向明顯上升。

主辦方德國紐倫堡玩具展覽公司（Spielwarenmesse eG）從2009年以來已連續六屆開設 “Best of China”中國精選展區，本屆展會共有109個中國展商在近1，500平方米的展區中展示中國制造的玩具。下屆展會將于2015年1月28日至2月2日舉行。

Ocean Media傳媒集團取消Modatex服裝展

在去年11月，北歐地區最重要的婚紗展覽會——德國埃森國際服裝展Modatex第十屆展會仍在進行重大調整，但日前，展會已被取消。展會主辦方——倫敦Ocean Media傳媒集團亦主辦6月份在杜塞爾多夫舉行的Interbride婚紗展。日前，集團CEO Dave Moran先生表示，由于同時針對德國市場舉辦兩場婚紗展造成對參展商與專業買家的分流，已決定取消原定于2014年5月在德國埃森展覽中心舉辦的Modatex展會。這也標志著集團開始退出德國婚紗市場。

Doug Ducate當選IAEE年度“行業傳奇人物”

日前，國際展覽與項目協會（IAEE）宣布CEM， CMP集團的Doug Ducate先生當選本年度IAEE 克拉考夫高級領導力學院“行業傳奇人物”。每年，IAEE都會評選出一位在會展行業內表現突出，做出獨特貢獻的“行業傳奇人物”，并組織非正式的小型會議供業界人士與獲獎者面對面交流。

中東最大展會在動蕩中規模縮水

由埃及展覽局主辦的中東和非洲地區規模最大的展會——第47屆開羅國際展覽會3月19日在開羅博覽館開幕，參展商數量較上屆明顯下降。

自2011年初發生劇烈政治動蕩以來，埃及經濟遭到沉重打擊，尤其是去年7月政權更迭以來，埃及安全形勢惡化，政治動蕩加劇，經濟增長急速下滑，投資劇減。官方數據表明，2013/14財政年度（始于2013年7月）上半年，埃及經濟僅增長1.2%。有埃及商家表示，埃及的安全形勢和投資環境下滑對公司業務產生了負面影響，但從長遠來看，商機仍然存在，短期內貿易商必須尋求其他商務途徑以規避風險。

歐洲公務航空展五月開幕

全球最大及歐洲唯一的公務航空展覽會——歐洲公務航空展Ebace 2014將于5月20-22日在瑞士日內瓦Palexpo展覽中心隆重舉行。展會上將展出最新的航空機型與裝備，商用航空領域的頂級專家均悉數出席。 Ebace由歐洲公務航空協會（EBAA）主辦。EBAA于1977年成立，現在已有500家公務航空領域的會員。

Spielwarenmesse 2014： sealed with surging trade visitors

O v e r 7 6 ， 0 0 0 trade visitors from 112 countries traveled t o t h e b i g g e s t Spielwarenmesse of all time （72，595 visitors in 2013） in February. The extra buyers and traders came mainly from the major target markets of America， Asia and Europe. Many of the 2，748 companies from 61 countries detected an increased interest in ordering among the visitors.

Followed by American International Toy Fair and Hong Kong Toys Games Fair， Spielwarenmesse is the world’s largest trade fair in the toy manufacturing and trade industry. The next Spielwarenmesse takes place from 28 January to 2 February 2015.

Strategic withdrawal

Back in November 2013 at the tenth edition of Modatex major changes were still being heralded， but now it’s all over. Ocean Media， London， the organisers of Modatex and White Gallery in Germany， have axed the show planned for May at Messe Essen， explaining that the existence of two events revolving around the same theme on the German market– namely Modatex and Interbride， which is scheduled this June at Messe Düsseldorf – had divided both exhibitors and visitors. The result， said Ocean Media Group Ltd. CEO Dave Moran， was that neither trade fair would be attended. This has prompted the Ocean Media Group to exit the German market.

Doug Ducate

The International Association of Exhibitions and Events（IAEE） announced that Doug Ducate， CEM， CMP has been selected as this year’s “Legend of the Industry” for the IAEE Krakoff Leadership Institute， to be held from August 2 to 4， 2014. Each year， IAEE selects a “Legend of the Industry” whose contributions， innovation and leadership have been truly unique and remarkable.

Cairo International Fair shrank in turbulence

Cairo International Fair， organized by Egypt ExpoConvention Authority， is the biggest exhibition in the Egypt and in the Middle East as well. The 47th session was opened on 19th March， 2014， and the number of exhibitors has dropped considerably than last year.

Since its political turbulence in 2011， Egypt has suppered from severe economic impact， which has become worse since the stepped in of the new government. According to official data， in the first half of 2013-2014 fiscal year starting in last July， domestic economy increased only 1.2%.

Be part of the business

For those of us， who are using an airplane for business， make sure you’re a part of the 2014 European Business Aviation Convention Exhibition （Ebace 2014）. The only European show dedicated purely to business aviation， it brings together all the latest aircraft and aviation equipment， top experts on aircraft financing and ownership， and distinguished guests including renowned figures in business and aviation. Sponsored by the National Business Aviation Association （NBAA） and the European Business Aviation Association （EBAA）， the show takes place from May 20 to 22 at Palexpo in Geneva， Switzerland.