Reifen 2014 Will Honour the Best Innovations in Advance

On May 27-30， the world’s leading manufacturers and dealers in the tyre sector will meet up at the premier global fair called Reifen at Messe Essen. In the evening before the fair， Messe Essen and Bundesverband Reifenhandel und Vulkaniseur-Handwerk e. V. （BRV -\"Federal Association of the Tyre Trade and the Vulcanisers’ Skilled Trade\"） will present the coveted Innovation Award to the manufacturers of the best innovations.

In 2014， the \"Oscar\" of the tyre sector will encompass four categories for the first time： Technology and Products， Service Concepts and Process Optimisation， Environmental and Resource Conservation and， as a new category， Motor Vehicle Service. A manufacturer-independent expert jury with representatives from the industry， the economy， the trade and the press will check the applications on the basis of criteria such as environmental compatibility， sustainability， resource saving and innovation content.

The largest performance show of the tyre industry anywhere in the world continues to be on a growth course： Even now， Messe Essen has already rented out over 80% of the exhibition area for the 28th International Tyre Fair， REIFEN 2014 on May 27 to 30. That is considerably more than at the comparable point in time two years ago. In total， the organisers are expecting around 670 exhibitors on an area of over 60，000 square metres. All the renowned tyre manufacturers are already amongst the exhibitors. The fair is regarded as a globally important meeting place for all the significant fields in the sector such as new tyres， vulcanisation， tyre retreading， trading， services as well as tyre and chassis technology.

After the record event in 2012， it is， even today， already becoming apparent that a large number of new companies will present themselves at REIFEN. For example， the following manufacturers will give their REIFEN premieres in 2014： Trelleborg Wheel Systems， Ronal Group and BBS.

In 2012， 92% of the exhibitors are satisfied with the quality of the visitors， 88% of the exhibitors are satisfied with their business success at REIFEN 2012， 91% of the exhibitors are satisfied with the initiation of business/preparation of followup business， 89% of the visitors are satisfied with the establishment of new customer contacts.

88% of the visitors play a major role in purchasing and procurement decisions， 91% are satisfied with the range product at REIFEN， 94% achieved the objectives of their visit， 92% would like to attend REIFEN 2014.