MAGIC Marketplace International Fashion Exhibition: Sourcing the apparel world

MAGIC Marketplace Internationa lFashion Exhibitionis the largest global marketplace for contemporary men’s and women’s apparel， footwear， accessories and sourcing resources — and the world’s most comprehensive forum for fashion buyers and brands. Every February and August， the industry convenes in Las Vegas for connection， inspiration and to shop a portfolio of ten expertly merchandised and curated shows across every category， trend and price point. With more than $200 million in orders written daily， MAGIC fuels the business of fashion.

Advanstar Communications， Inc.， a leading worldwide media company， has signed a five-year extension with GES Exposition S er vices to produce MAGIC International in Las Vegas. MAGIC International， which includes MAGIC， MAGIC kids， WWDMAGIC， and Sourcing at MAGIC， is the preeminent exhibition event in the international fashion industry， hosting global buyers and sellers of men’s， women’s and children’s apparel， footwear， accessories and sourcing resources. Each of the biannual shows is ranked in the top 10 annual North American exhibitions according to Tradeshow Week.

This year， the Chinese exhibitors mainly came from Shenzhen， Shanghai， Guangzhou，and Ningbo. According to statistics， the Chinese exhibition space accounted for nearly 60% of the total space area. Among all the products， leather costumes，textile goods， sleeping costumes， leisure style and children costumes were especially popular. According to the purchasing scale of the trade buyers， the organizer divided buyers into categories， and set up a sourcing zone for better trade result.