組織文化傳播方式對(duì)組織成員心理圖式影響的實(shí)證研究

張莉莉+劉延平

摘要：基于信息傳播豐富程度的不同，可將組織文化傳播方式分為高豐富度、線索多重性、個(gè)人化焦點(diǎn)和低豐富度四種不同媒介豐富度的傳播方式。組織文化傳播的目的是促進(jìn)組織成員構(gòu)建出符合組織發(fā)展需要的心理圖式，本文采用結(jié)構(gòu)方程方法從實(shí)證角度研究這四種傳播方式對(duì)于成員心理圖式的影響。研究結(jié)果表明，高豐富度傳播方式的影響最大，其次為線索多重性傳播方式和個(gè)人化焦點(diǎn)傳播方式，而低豐富度傳播方式不會(huì)使成員心理圖式發(fā)生改變；管理者的態(tài)度對(duì)前三種傳播方式有重要影響，但對(duì)于低豐富度傳播方式的影響較小；文化一致性和成員個(gè)人特質(zhì)對(duì)于傳播過(guò)程的調(diào)節(jié)效應(yīng)不顯著，說(shuō)明我國(guó)組織文化傳播方式發(fā)揮作用相對(duì)較為容易。

關(guān)鍵詞：組織文化；傳播方式；心理圖式；媒介豐富度

中圖分類號(hào)：F27205文獻(xiàn)標(biāo)識(shí)碼：A文章編號(hào)：10035192(2014)03000107doi：10.11847/fj.33.3.1

Abstract:Based on the different dissemination of richness information, the communication ways of organizational culture can be divided into four different kinds: the high richness, the multiplicity of cues, the personal focus and the low richness. The purpose of the organization cultural communication is to reshaping the schemas of organizational members, which shall meet the need of organizational development. The influence of these four kind of communication methods on the schemas of members is studied by SEM. The conclusions show that the high richness method is the most important way, followed by the multiplicity of cues and the personal focus, while the low richness does not make the schema of members changing; organization managers attitude has significant impact on the first three methods, but smaller effects on the low richness way; cultural consistency and members personal qualities are not relevant of this communication process, indicating that organizational culture communication is relatively easy in China.

Key words:organizational culture; communication ways; schemas; media richness

1引言

組織文化具有創(chuàng)造、維持并改變組織的作用［1］。在組織文化重建過(guò)程中，需要將文化理念以一定方式傳遞到組織的每一個(gè)層面，使組織中的每個(gè)成員都能夠接收到新的組織文化體系，并通過(guò)對(duì)文化要素的理解和內(nèi)化，外化為行動(dòng)，從而完成組織文化的傳播，實(shí)現(xiàn)組織文化的變革。組織文化的傳播非常重要，實(shí)證研究證明如果文化傳播失敗的話，將影響組織的存亡［2］。

文化的傳播與技術(shù)、戰(zhàn)略、制度、命令等信息的傳播有所不同，技術(shù)等的傳播信息是明確的，盡管有時(shí)需要解釋。……