私享定制

或許你有考慮花費6000元，以購買一部即將上市的iPhone 6手機，即使你知道富士康每天50萬臺的產(chǎn)能，足以令它在年內(nèi)成為新一代的“街機”。而當你購買產(chǎn)品的價格在千元的價簽后尚要加個“萬”字時，你還能否接受，昂貴的它卻并非獨一無二？當游艇已不再僅僅是財富和尊貴的象征時，私人定制開始強調(diào)品位、理念與個性的流露。

You may be willing to spend 6，000 yuan on a new iPhone 6 despite the fact that it will not be trendy within a year as Faxconn will make 500，000 models a day. But when you are going to buy something worth 600 million， will you still buy it if it is not unique？ The focus of yacht customization today has shifted from showing off wealth and status to express individual taste， thinking， and personality.

游艇需要定制

“你能看出這艘游艇的內(nèi)部設計是與哪家品牌合作的么？”在今年的海天盛筵期間，筆者被公主游艇（Princess Yacht英國游艇品牌）南中國執(zhí)行主席羅肇華先生如是問到，“不妨仔細觀察沙龍餐桌旁的電視墻，看看上面的浮雕圖案。對的，是芬迪（Fendi）?！边@恰是屬于羅先生的個人定制：極盡低調(diào)卻同樣著重品質(zhì)。

10年前，第一批進入游艇行業(yè)的國人，那時見到一艘游艇，大多都會激動地和朋友猜測它的尺寸、品牌與價格。幾年后，當他們再次登上游艇時，開始有一部分人談論起游艇的類別與功能。而如今，還是這批人，聊得話題卻變成了更細膩的環(huán)節(jié)——設計。

無可否認，設計的目的是為人服務，而不同的個體，擁有著不同的訴求。就像本文引言中的例子，幾千塊可以是滿足大眾的產(chǎn)品，但當價格上升到幾百萬、幾千萬、甚至幾億時，其價值的差異，則更多體現(xiàn)在契合客戶個人需求的程度上。

全訂制與半定制

還記得一年前在與圣勞倫佐（Sanlorenzo意大利定制游艇品牌）新任CEO卡明斯基（Traugott Kaminski）談論中國市場時他曾說過：“在中國定制游艇最大的阻礙，是人們接觸游艇的歷史短、游艇文化不豐富，所以缺乏對游艇個性的想象空間。中國客戶更習慣在A、B、C之間做選擇，并且要看到實物。在我看來，這就像缺乏營養(yǎng)的快餐?！?/p>

《福布斯》最新公布的2014年全球億萬富翁排行榜顯示，中國已有凈資產(chǎn)超過10億美元的152位富豪入榜。胡潤也曾公布，中國資產(chǎn)過億者已達6.45萬人。而億萬富豪總數(shù)位居世界第二的中國，又擁有多少艘完全根據(jù)艇主理念定制而成的游艇呢？放眼中國大陸區(qū)域，艇主真正參與的全定制游艇，甚至超不過兩位數(shù)。

其實游艇定制并不難，拿世界著名的游艇品牌意大利法拉帝集團（Ferretti Group）舉例，它旗下的各個品牌無一例外都提供定制服務。其中專攻40米以上超級游艇的CRN和主打全定制理念的Ferretti Customer line品牌更是采用全定制服務，即從船體外觀的形狀，到內(nèi)部的木料與布材，你都可以一手把控，你甚至可以親自去位于意大利的船廠，在數(shù)百平米的展廳內(nèi)慢慢挑選，也可以在移動端的APP上快速做出選擇，甚至這艘游艇的室內(nèi)設計師都可以由你親自指定。但是，這樣的全訂制服務，也存在著唯一的遺憾——耗費寶貴的時間——往往這樣一艘全訂制游艇從溝通、設計、協(xié)調(diào)、建造到交付，最快也需要一年半以上的時間。

既要快速又不失個性的方法，是選擇一艘半定制游艇。如果說全定制游艇是從“0”開始，那么半定制游艇即是從“0.5”開始的定制過程。就像卡明斯基說的，廠商會推出A、B、C的標配版方案作為參考，并在藍本中標出基本的固定項，比如船體的主要參數(shù)，內(nèi)部艙室的固定結構等等。而船東，則可以在這些框架的基礎上，根據(jù)自己的需要進行內(nèi)裝的修改定制。例如，外國講究長航，會需要比較多的艙室，而國人喜歡短途航行，所以常常將其中一兩間臥室改為麻將室或KTV。如此廠商提供的“0.5”與客戶個細化的“0.5”需求結合，最終形成完整的“1”，并將交付游艇的時間有效前移。

Customize Your Yacht

“Can you tell which brand designed the interior of this yacht？” asked Eddie Law， Executive Chairman of Princess Yachts South China， at this year’s China Rendez-Vous. “Look at the relief on the TV setting wall beside the saloon table， yes， it is Fendi. ” Such is Law’s customization—understated but premier.

A decade ago， when China’s first yacht buyers saw a yacht， they would be excited to guess its size， brand and price. Several years later， they would discuss about yacht type and function. And today， they are talking about the much more detailed design.

Design must serve people’s needs. But a thousand people have a thousand needs. When a product is priced at millions or billions， the only thing that differentiates its value is how much it caters to the customer’s personal needs.

Full Customization and Half Customization

When Traugott Kaminski， CEO of Sanlorenzo talks about the Chinese yacht market a year ago， he said， “the biggest challenge for yacht customization in China is its short history with yacht， no yacht culture， and lack of imagination for yacht personality. Chinese customers are used to choose from A， B and C and need to see the real thing. To me， it is like fast food.”

In 2014， mainland China has a record 152 citizens on the Forbes Billionaires List， second only to the U.S. And according to Hurun Report， there are 64，500 Chinese with an asset of over 100 million USD. But how many yachts in mainland China are customized？ Less than 10.

Yacht customization is not difficult at all. Italian yacht maker Ferretti Group， for example， offers custom service in every one of its subbrands， including CRN， which specializes in 40-meter and longer super yachts， and Ferretti Customer Line， which offers a unique range of tailor-made and highly personalised yachts. Everything from the hull to the wood to and cloth is up to your choice. You can either hand pick from its several-hundred-square-meter exhibition hall in Italy or from a mobile App. You can even pick the interior designer for your yacht if you want. The only disadvantage—it takes time， usually a year and a half from communication， design， coordination， building， to delivery.

A faster but still personalized approach is to order a half customized yacht. If a fully customized yacht starts from 0， a half customized one starts from 0.5. The maker will offer A， B and C standard configurations for you to choose from， with the most basic items， such as the hull， cabin， and fixed structures highlighted. As yacht owner， you can customize your interior on top of the standard framework. For example， westeners would need more rooms as they like long journeys， while Chinese would often convert two bedrooms into a Mahjong room or KTV. With 50% standard configuration and 50% personalized choice， the half customized approach could effectively reduce the lead time.

定制可以是時尚的表達

游艇可以定制到何種程度？不妨讓我們舉幾個實例。如果你不惜重金，你的游艇甚至可以不像是一艘船，就像煙臺萊佛士船廠打造的88米長“亞洲女士”號，其使用的不對稱的船體，讓所有人眼前一亮。

畢竟能接受這樣奇怪船體的人實為少數(shù)，就算采用相似的船體外觀，設計師們還是能為你打造出完全不同的天地。正如JoyMe提前跨入的一個領域——個性與時尚，像這游艇的名字JoyMe，僅為“愉悅自我”。這艘屬于全排水、a動力艇型的JoyMe全長49.9米，共有四層甲板，總排水量500噸，鑒于其超級游艇的定位，應有盡有的艇內(nèi)設施亦不算出眾，但不可否認，單憑其獨特的氣質(zhì)與內(nèi)涵，JoyMe便足以自居“船中翹楚”。

JoyMe的前衛(wèi)風格誕生于世界時尚與設計之都——米蘭。知名設計師MarijanaRadovic領導下的Standby是米蘭一支專業(yè)致力于游艇、飛機、酒店、家具的設計團隊，僅在超級游艇一項就已有過10余艘的設計經(jīng)驗。實際上，此次JoyMe所體現(xiàn)的并非Standby的一貫風格，大膽的色彩運用和突出的主題概念，更多的是為迎合船主獨特的“艇居”需求——輕松、活力、多樣、個性，而這些也恰是他尋遍已有游艇市場而未曾滿意的。于是以MijoRadunovic經(jīng)驗豐富的船體技術支持為后盾，MarijanaRadovic的設計師通過與船主詳盡的溝通，最終成功打造了這艘JoyMe——一艘每個細胞都賦予了生命與性格、每個元素都流露著思想與態(tài)度的私人超級游艇。

這艘超級游艇的內(nèi)部共設計了一間主人房、一間VIP房、四套豪華雙人客房，能夠同時為12名賓客提供高質(zhì)量的水居體驗。與此同時，艇上還配備了充裕的船員艙室，可供12名海員星夜同航。

Customize for Fashion

How far can we customize？ We can look at a few examples. If you invest enough， you can even design a yacht that does not look like a yacht. The 88 meter “Asian Lady”， built by the owner of Yantai Raffles Shipyard for his daughter， for example， adopts an eye-catching asymmetrical structure.

Perhaps not many customers could accpet such an unusal shape， but even with the same shape， designers can build an unique yacht for you. JoyMe is another example of yacht customization for personality and fashion. The motor yacht is 49.9 meters long with a four-story deck and a displacement of 500 tons. The facilities might not be the best given it it a superyacht， but with its unique design， JoyMe is without doubt one of the best.

The avant garde design of JoyMe originates from the capital of fashion and design—Milan. Led by Marijana Radovic， Standby is a design team dedicated to yacht， aircraft， hotel and home design， with experience on over 10 superyachts. For JoyMe， Standby does not follow its usual style of bold colors and prominent themes， but caters to the unique “yacht living” needs of the owner – relaxed， dynamic， diverse， and personal， which the owner could not find on existing yacht market. With Mijo Radunovic’s experience in yacht structure and through detailed communication with the owner， JoyMe was successfully built into a super yacht embodying the life and character， thinking and altitude of its owner.

JoyMe's interior can sleep up to 12 guests in its master suite， 1 VIP stateroom， and 4 double cabins. It is also capable of accomodating 12 crew for nonstop sailing.

定制可以助探索前行

如果你并非JoyMe船主那樣的視覺系，如果你更注重實用性的需求，那不妨看看這艘Exuma，它被打造成專為船主探險海洋世界的“航海母艦”。

“在90年代中期，我憑借著自己的第三艘游艇周游了世界，那是一條34米長的巡航動力艇，也是一次無限美好的環(huán)球旅行。但并非毫無遺憾，由于那艘船適航性的局限，有很多向往已久但海況惡劣的地點未能探尋，因此我默默下定決心，來日定要再擁有一艘更加適合探險的游艇，可以無畏地航行于整個太平洋，甚至能夠抵達任何遙遠卻美麗的海域。如今，這已不再是夢想?！盓xuma曾經(jīng)的定制者、現(xiàn)在的享用者，一位有過5艘游艇、幾十年駕齡的老船主，激動地描述了對它的渴望，與擁有后的興奮。

根據(jù)游艇主的要求，這艘“夢想游艇”為遠航而生，其具備了“探險家”的全部屬性：堅固而輕盈的船體、全面而實用的配置、高速而低耗的性能、吃水小、錨泊牢、儲備多，與此同時還有“內(nèi)含”，且不像傳統(tǒng)的探險船舶都表露在甲板外面。總噸位497噸，卻僅有2.3米的吃水深度，這無疑讓群島內(nèi)的航行具備了極大優(yōu)勢；可保持12節(jié)的航速連續(xù)航行6500英里（5600海里左右），油耗每海里10公升，相比同尺寸游艇減少25%。

作為定制理念的重中之重，這艘Exuma更擁有著探索全部所需載具：摩托艇、附屬艇、橡皮艇、氣墊船，以及一輛16.4英尺（近5米）完全按照船主要求由依維柯Campagnola改造的水陸兩棲越野車，還有大量的水上玩具器材。

適合自己便是最好

不可否認，無論JoyMe還是Exuma的船主，都具有豐富的游艇生活體驗，因此他們才一步步地發(fā)現(xiàn)，在海上自己所需要的是什么，隨著他們每一艘游艇的更新升級，變得越發(fā)個性與實用。因此，如果你正在考慮定制一艘屬于自己的游艇，那么最好的建議，就是先來一次3?5天的航行體驗，在旅途中編制出專屬的大玩具。

Customize for Exploration

If you are not a visual type as the JoyMe owner but more practical， take a look at Exuma， a yacht built to be the “air carrier” for the owner’s sea explorations.

“In the mid-1990s， I cruised the world on my third yacht， a 34 meter motor yacht. It was a beautiful experience， but not without regrets. Due to its limited sail worthiness， I could not explore locations I longed for due to rough conditions， so I decided that I want a yacht more suitable for expeditions with which I can daringly sail the Altantic and reach any remote but beautiful areas. Today， it is no longer a drem，” the owner and customizer of the Exuma who has owned five yachts and has decades of experience in sailing shared his longing for and excitement at owning Exuma.

This “dream yacht” was created with a strong aptitude for adventurous exploration in mind： a strong yet light hull， comprehensive and practical configurations， high speed yet low fuel consumption， reduced draught， stable anchor， large stowing capability， with most facilities inside the hull as against normal yachts. It has a gross tonnage of 497 tons， a reduced draught of 2.3 metres for navigating even in shallower waters， a range of 5，500 miles at 12 knots， and 25% lower fuel consumption than yachts of the same size—burning only 10 kg per mile.

With the owner’s needs in mind， the yacht is designed to stow large amounts of equipments for exploration： scooters， tenders， seabobs， hovercraft， an amphibious 16.4 ft vehicle completely customised with Iveco Campagnola mechanical components and frame， and diving equipments.

The Fittest is the Best

The owners of JoyMe and Exuma know what they need on the sea because of their rich experience of yacht life. If you are considering a customized yacht， the best advise for you is to have a 3-5 day cruise experience and plan your personalized yacht during the trip.

定制源于生活

我個人比較喜歡玩游艇，在國外也有游艇出海的經(jīng)歷，回國后就想買一艘游艇做自己和家庭游玩使用，至于選擇定制，基于多方面的考慮，我在了解了游艇市場后發(fā)現(xiàn)在40-60英尺這個尺度內(nèi)的各種量產(chǎn)游艇大多側重商務使用，各方面不能滿足我家庭游玩的需求同時兼顧商務接待，所以選擇了門檻較低且參與度更高的半定制。

我這次是在國內(nèi)一家名為MAXI的廠商定制了一條型號為Maxi 45A的游艇，是標準的游艇半定制。給我最大的感覺就是參與度很高，除了基礎的船殼不能改動外，其他的部分都可以按照我的要求來做，當然中間也會因為技術要求和其他因素放棄一些堅持，但總體來說，基本達到了我想象中的要求，還是比較滿意的。

為了照顧我的家庭使用同時偶爾商務使用的需要，我和生產(chǎn)商協(xié)調(diào)將游艇的前艙布置為了臥室，并帶有獨立衛(wèi)生間，我要求的麻將房也在尾艙通過一個可以升降的多功能麻將桌實現(xiàn)了，這點我很滿意，另外就是船上的真皮沙發(fā)座椅和全船的丹麥Fusion音響系統(tǒng)，在外觀上選擇了白色船體和金色裝飾線條，另外就是主甲板上的柚木甲板也是我要求裝上的。

半定制游艇并沒有想象的那么復雜，更多的時候是在做選擇題，生產(chǎn)商會提供各種各樣的不同方案來供你選擇，就像是在拼積木，你要做的就是在幾個方案里選你最喜歡的，然后繼續(xù)下一項，全部選擇完成后，最后讓船廠拼出你想要的樣子，就這么簡單。

Customize for life

I love yacht and has cruise experience overseas， so I bought one for myself and my family after returning to China. I choose customization out of many considerations. I did a research of the yacht market and found out that 40-60 feet yachts are mostly built for business purposes， therefore not able to satisfy my needs for both business occasions and family entertainment. I opted for half customization because of its low threshold but high involvement.

I ordered a Maxi 45A， a standard half customized yacht， from a domestic maker called MAXI. My biggest impression is that I can be highly involved in the design. Except for the hull， I can decide on every other parts. Of course I have to give up some of my requirements due to technical constraint or other factors， but overall， to my satisfaction， it meets my expectation.

To meet the needs for family use and occasional business meeting， I configured the front cabin into a bedroom with toilet， and the aft cabin into a mahjong room with elevatable table. The leather sofas， chairs， Fusion acoustic system， the white hull with golden lines， and the teak floor on the deck are all furnished according to my request.

Half customization is not as complicated as you might think. For most of the time， you only need to choose from the various solutions provided by the maker. It is like building blocks， pick your favorite solution for one block and continue for the next. When all choices are made， the yacht maker will build it together for you， as simple as that.