旅游地產綠色開發評價研究

【摘要】旅游地產的綠色開發是可持續發展理念在旅游及其相配套的地產建設中的具體體現。文章先通過對綠色旅游地產的內涵界定及潛在價值進行淺析，借鑒祝曄建立的可量化的旅游地產綠色開發評價指標體系；以調查問卷的形式，對銀川市瑞信.溫泉小鎮進行調查，采用層次分析法與模糊綜合評價法相結合的方法，對該旅游地產進行初步評價，結果表明：影響旅游地產綠色開發的因子有生態環境建設、綠色建筑開發、綠色旅游倡導，溫泉小鎮綜合評分為81分，即旅游房地產的綠色開發水平剛剛處于“良”等級；最后提出針對性建議，以期為銀川市綠色旅游地產開發商投資提供相應的理論分析依據。

Abstract：The green development of tourist real estate is the idea of sustained development in the embodiment of tourism and real estate construction.Firstly the paper analyze defining content and potential value of the green tourist real estate.Then learning The quantifiable index system of the green development tourist real estate from profess ZhuYer aims to Spa Town of Ruixin by means of questionnaire.Using the method of AHP and FCE to Preliminary evaluate the tourist real estate of Yinchuan.The results showed that affecting the green development of tourist real estate are eco-environment construction，development of green architecture and green tourism advocates.The comprehensive score of Spa Town of Ruixin is 81，that is to say the green development of tourist real estate just at good rating.Finally，Promoting several pertinent suggestions to provide the corresponding theoretical analysis basis for the development of green tourist real estate of Yinchuan.

【關鍵詞】旅游地產；綠色開發；評價；溫泉小鎮

Key words： tourist real estate；green development； evaluate；Spa Town

【中圖分類號】（中圖）F293 文獻標識碼：A