
Coca-Cola has launched its first major new Cola in nearly a decade: Coca-Cola Life. It comes in a green can, with a small leaf logo, and promises to be much healthier than standard Coke.
可口可樂(lè)公司推出近十年來(lái)第一種主要新型產(chǎn)品:可口可樂(lè)生命。它包裝在綠色的罐子里,上有小樹(shù)葉標(biāo)志。公司承諾,它比標(biāo)準(zhǔn)的可樂(lè)要健康得多。
A 330ml can has 89 calories—a third less than the 129 found in standard Coke. That is because, alongside sugar, it also uses stevia leaf extract from the stevia plant. This naturally very sweet plant contains zero calories. The company hopes that many consumers will not be able to tell the difference between the “green Coke” and the normal Coke.
330毫升飲料中含有89卡路里——與標(biāo)準(zhǔn)可口可樂(lè)相比少了三分之一。這是因?yàn)槌峭?,它還使用了從甜葉菊植株上提取的樹(shù)葉。這種天然的甜味植株不含卡路里。可口可樂(lè)公司希望,許多消費(fèi)者不能區(qū)分“綠色的可樂(lè)”和普通的可樂(lè)。
James Quincey at Coca-Cola Europe says, “With Coca-Cola Life, we have innovated to provide consumers with a new option with fewer calories. It complements our existing brands and is well-positioned to meet changing lifestyle trends, providing people with a great-tasting, lower calorie cola sweetened from natural sources.”
可口可樂(lè)歐洲公司的詹姆斯·昆西說(shuō):“通過(guò)可口可樂(lè)生命,我們創(chuàng)新性地向消費(fèi)者提供了低卡路里的新選擇。它是對(duì)我們現(xiàn)存品牌的補(bǔ)充,并且在迎合新生活方式的潮流中占據(jù)了先機(jī)。它向人們提供了口味佳、通過(guò)自然資源獲得甜味的低卡路里可樂(lè)?!?/p>
The company appears to brush over the fact that the sugar used in standard Coke in the UK is derived from either cane sugar or sugar beet—both natural sources, grown in fields.
可口可樂(lè)公司似乎忽視了一個(gè)事實(shí),英國(guó)標(biāo)準(zhǔn)可口可樂(lè)中使用的糖是從蔗糖或者甜菜中提取的——它們都屬自然資源,也都生長(zhǎng)在地里。
Also, Coca-Cola Life despite being lower calories still contains 22g of sugar—a quarter of an adult’s recommended daily allowance.
此外,即使可口可樂(lè)生命卡路里更低,但它仍含有22克糖——這是一個(gè)成年人每天建議攝入量的四分之一。
The Telegraph hit the streets of central London to find out whether consumers could tell Coca-Cola Life from the normal Coca-Cola, and which drink they preferred. In all, nearly thirty people undertook the taste test, with the majority, especially regular Coke consumers, able to spot they were different drinks.
英國(guó)《電訊報(bào)》在倫敦中心街頭進(jìn)行了采訪,探究消費(fèi)者能否區(qū)別可口可樂(lè)生命和普通可口可樂(lè),以及他們更喜歡哪種口味??偣灿薪?0人參與了測(cè)試,其中的大多數(shù),尤其是可口可樂(lè)長(zhǎng)期消費(fèi)者,能夠發(fā)現(xiàn)它們是不同的飲料。
Vocabulary
launch v. 推出,發(fā)布(新產(chǎn)品)
alongside prep. 與……同時(shí)(存在、發(fā)生)
stevia n. 甜葉菊
calorie n. 卡,卡路里(熱量單位)
consumer n. 消費(fèi)者;顧客;客戶
innovate v. 革新;創(chuàng)新;改革
option n. 可選擇的事物
complement v. 補(bǔ)足;補(bǔ)充
trend n. 規(guī)范;風(fēng)尚;時(shí)尚
brush over 不重視;輕刷
derive from 由……起源;取自
recommended adj. 被推薦的
allowance n. 限額;定量
undertake v. 著手做;從事;承擔(dān)
spot v. 看到;發(fā)現(xiàn);認(rèn)出