Tapping into evolving need of Indonesia Market

PT Pamerindo Indonesia （PTP） as a leading trade fair organizer in Indonesia has been staging international trade fairs in Indonesia for over 30 years. Its portfolio of trade fairs has been conscientiously developed to partner evolving needs of the Indonesian businesses and industries， serving four key industry clusters that it is actively engaged in： energy mineral resources， manufacturing， food hospitality and IT infrastructure.

In 2015， the Indonesian government estimates that the country’s economic growth will accelerate to be 5.8%. To achieve the targeted economic growth， the Indonesian government has emphasized on several major areas of strategic developments which will carry opportunities and implications for various industry sectors on exhibitions： construction， transport logistics， telecommunication as well as power energy exhibitions； manufacturing related exhibitions in areas such as automotive， precision and industrial engineering； food beverage as well as plastics processing packaging exhibitions； FB， retail， leisure and hospitality related exhibitions； mineral and agriculture exhibitions.

As the world’s 16th largest economy with a population of around 250 million， Indonesia is an important market in itself within Asean for many exhibitors. With the Asean Economic Community （AEC） taking effect， Asean will be transformed into a single market and production base. The AEC agenda on free flow of goods will carry implications on how exhibitors can export within the various markets in the Asean region. As with the other economies， exhibitors with established Indonesian production， businesses and relationships will have the option of exporting their products to the other Asean economies through Indonesia. Therefore， exhibitors are not only able to leverage on a major market but also access into other regional markets.

Specifically on Indonesian exhibitions， the dynamics on exhibitors and trade buyers for the show has been changing. Notably， the audience has become more international. Meanwhile， it must be noted that Indonesian importers are discerning in many regards， they evaluate on purchases and imports in accordance to product reliability and features. They place great emphasis on after sales services and access to replacement parts. Equally important are relationship and reputation.

In the dynamic competition environment today， as a member of Allworld Exhibitions， PTP has accesses to valuable information， resources and relationships to enable it maintain leadership position despite the competitive operating environment. Very much at the pulse of market developments in Indonesia， it is crucial that major sector related regulatory and industry implications as well as emerging market trends are constantly feedback to its exhibition representative partners. These ensure that PTP exhibitors are able to timely respond on evolving opportunities to remain effective in the market place.

In many respects， PTP serves as a repository of ideas， opinions and information to build on game changing USPs for its various exhibitions on which its exhibition representative and stakeholder partners are an integral part of. It is open and regular engagement with respective exhibition partners that enables PTP to constantly refine strategic exhibition undertakings to meet the challenges from competitions. It is also being at the front-line of the respective market places， working closely alongside respective exhibition partners and supporting their efforts that enables PTP to remain on top of Indonesia exhibition business.