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"You do what your heart wants to do.It’s fine."

2015-12-31 19:20:07ByZhengRan
China Textile 2015年5期

By+Zheng+Ran

During Interfiliere Hong Kong, Ms. Marie-laure, the CEO of Eurovet as well as the one with knights Cross, had a long talk with the editor of China Textile Magazine. Through the interview, Marie shared her thoughts of the beloved career— “You do what your heart wants to do. Its fine.”With the elegant and decent conversation, you cannot help yourself being intoxicated with her charm.

What surprises does Eurovet prepare for the audiences on this edition?

Firstly, we still keep on paying much attention on the theme of sustainable. While the differences are Eurovet is injecting more into social humanistic feelings; secondly, the “Day & Night” themed trend forum and the “Feminine Sports” fashion show that take place around the forum are the trend attractions of this edition, and the prototype fashion show showcases creative sport inspired outfits created by the students of the Polytechnic University and OEM manufacturers Lico and Tengfei; thirdly, for the first time in Hong Kong a trend workshop takes place on both days. Working in a multicultural team with people from different companies and with different perspectives during an afternoon gives designers, buyers, product managers and R&D managers new insights into how trends, col- lections as well as teamwork should be done to be successful in the intimate apparel and swimwear sectors.

From the first edition exhibited in Hong Kong in the year of 2007 to now, what are the changes impress you most?

There are two changes is worthy to remember, namely, the change of exhibition quality which presents that the exhibitors are improving their own products quality and credibility, and more and more ones here are focusing on sustainable development, which is good not only to our show, but to the enterprises.

In China, Eurovet locates Shanghai and Hong Kong to hold the intimates & underwear. Why do you choose two cities to exhibit one show? And could you talk about the relationships between shanghais show and Hong Kongs?

I do love China, and of course the main reason is Asia, especially China, has a rapidly growing market, and we want to invest more to get a head start.

With regard to the relationships between Shanghais and Hong Kongs, I think the show in Hong Kong could be seen as the complement for Shanghais. Although the audiences here are less than the show in the other city, it takes much weigh in export. Actually, no matter the show held in Shanghai or Hong Kong, we focus on the market not only in China, but the whole Asia.

In your opinion, are there any new characteristics of world intimates & swimwear industry?

For one, some new fabrics appear some lighter, more comfortable, and more technical contents; for two, new brands emerge in endlessly, and which could ensure the high quality and control the cost; for the last, internet changes the way of resale.

So, whats your key to success to share with every reader?

Actually my achievements should all thank to my team, while for the readers who want to make something of their career, maybe you could remember the points as follows:

Make proper person do proper work.

Be elegant in every minute, and always remind yourself which field you are serving for.

Listen to your customers demands and advice, and keep smiling to everyone.

Devote yourself completely into what you love.

SEALON Co., Ltd.: To provide customers a broader product range at premium quality

SEALON Co., Ltd. (South Korea) since its establishment in 1990, has specialized in developing heat sealing technology applicable to garments and industries. With the companys strict quality standard, its customers can expect and enjoy high quality products and technical services from start to finish.

SEALON? heat seam sealing tapes are currently being used to waterproof and reinforce sewn seams in variety of garment products, and adding which will ensure products quality.

SEALON? seamless adhesive technology provides ideal solution for seamless garment construction. Seamless adhesive products replace stitching by bonding fabrics and allows for seamless and sleek garment with permanent bonds.

Its primary focus has always been advancing the technology by using the least equipment and process to provide customers with a broader product range at premium quality.

PT Sinar Para Taruna (SIPATATEX): Just listen to the products “talk”

SIPATATEX come to existance in 1989 in Bandung, West Java, Indonesia, as an expansion of its sister company C.V. Sinar Matahari Textile (C.V. Simatex) whih was established in 1972 in downtown Bandung. Sipatatex is a family own business that specializes in providing superior high quality warp knitted lace and tricot fabric.

Over years development, the enterprise owns various products, which are broadly divided into four categories, namely,

Interior fabrics / lace

Interior fabric consist of jacquard curtain lace, jaquard cafe curtain and jacquard table clothes.

Outerwear fabrics / lace

Outerwear fabric consist of warp knitted plain fabrics, all-over raschel lace, jacquard lace and jacquardtronic lace in all over or panel lace.

Innerwear fabrics / lace

Innerwear fabric consist of tulle and tricot and mesh fabric in elastan as well as rigid. Narrow lace, all-over rashcel lace, jacquardtronic lace in allover as well as in gallon lace.

Sportwear

Our sport wear division concentrate more in two way tricot, mesh, and spacer fabric.

Research & development

With technology innovation, it meet the rising global demand of Warp-Knitting fabric, and the Research and Development department are always updated to deliver the best products and services.

Human resources

As the ultimate key to SIPATATEXs success, it puts a heavy emphasis on employees. Trainings and Development programs have become the main priority, along with creating a healthy working atmosphere and supporting facilities. SIPATATEX strongly believes that skillful and highspirited work force will deliver good products and services, leading to your satisfactions.

Environment

A recycling plant is built and monitored to keep harmful substances from polluting the earth. Being a textile company with certain chemical waste resulting from fabric processing, SIPATATEX strictly follows all of the prevailing government regulations and requirements on environment.

Brandix India Apparel City (BIAC): The next frontier in textile & apparel manufacturing

As one of the most attractive destinations in the global apparel manufacturing industry, BIAC is the only apparel focused SEZ in India, capitalizing on Indias strengths, which owns the domestic availability of raw material such as cotton, silk etc., and the access to a large low-cost labor pool.

BIAC offers end-to-end apparel solutions in one location with a compelling value proposition.

Quality labor supply: Offers an ample supply of labor with world-class efficiencies compared to other manufacturing hubs in India;

Labor cost: Cost of labor at BIAC is lower than other major apparel hubs;

World-class lead times: Integrated supply chain can shorten lead times, enable production efficiencies, and minimize inventory levels;

Supply chain and logistics: The fibre-to-store concept adopted ensures the availability of reliable sourcing on-site along with access to the Chennai and Vizag ports for seamless logistics;

World class plug-n-play infrastructure: The park provides reliable power, water supply, water treatment, and discharge facilities, and ensures adherence to global environmental standards;

Aggressive start-up with simplified set-up process: End-to-end facilitation by BIAC to help investors seamlessly navigate regulatory formalities, manage construction and swiftly commence operations.

Just as LES WEXNER, Chairman and CEO of Limited Brands said, “Brandix India Apparel City is redefining and reshaping the apparel industry through world-class partnerships and entrepreneurial solutions.”

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