Intertextile Shanghai features a new Trend Concept Show

by+Wei+Wei

Organised by Messe Frankfurt （HK） Ltd； the Sub-Council of Textile Industry， CCPIT； and the China Home Textile Association， Intertextile Shanghai Home Textiles – Autumn Edition will take place for the first time at the National Exhibition and Convention Center （Shanghai）， and lasts three days from August 26th to 28th.

In this autumn， Intertextile Shanghai Home Textiles will feature a new trend program as the fair continues to expand beyond traditional home textile items to cover the entire product spectrum. The InterDesign program has been developed in response to the increasing interest of Chinese consumers in design and trends， with some of the industrys biggest play- ers participating this year. As Asias leading event for the home textiles and accessories industry， Intertextile Shanghai features around 1，400 exhibitors from some 30 countries and regions.

The InterDesign Program includes three special areas in the International Hall （hall 7.2）： a Trend Area， Trend Concept Show and Forum Space. The International Lifestyle Trend Area， which is designed by the NellyRodi？ Agency， will feature the 2016 lifestyle trend concepts， while the Trend Concept Show will bring these trends to life in a practical home setting. The show is coordinated this year by leading Chinese designer Mr Shen Lei， who is also a member of the 2015 Trend Committee which developed the 2016 trends. He has recruited some of Chinas best interior designers – who have been paired with the industrys leading brands – to create displays which help buyers visualize the latest trends. Each display elaborates on the themes and ideas found in the Trend Forum. The brands and designers include：

LaCanTouch （France） and Mr Chu Po Yang： LaCanTouch， which started out in wallcoverings and upholstery fabrics in 1989， is partnered with Mr Chu Po Yang with its Houlès， Luciano Marcato and other brands.

Brilliant & Refined （China） and Mr Ben Wu： Brilliant & Refined is the brand of exhibitor Shanghai Best Home and have worked with designer Mr Ben Wu this year， a long-time collaborator with Intertextile Shanghai and trend committee member in 2013.

Designers Guild （UK） and Mr Meng Ye： British brand Designers Guild return to the fair again and are partnered with Mr Meng Ye， an interior designer who has completed residential projects for a number of Chinese movie stars.

Uniwal （China） and Mr Dai Kun： another long-time collaborator with the fair， Mr Dai Kun， a well-known architect and interior designer and 2014 trend committee member， worked with Uniwal，