雷達：時間之輕

雷達：時間之輕

RADO A LIGHTER WAY OF TIMEKEEPING

Centrix Open HeartTrue 真系列開芯腕表

N: Nihao

R: Rado

Matthias Breschan, CEO of RADORADO瑞士雷達表全球總裁Matthias Breschan

N: What were your main highlights at Baselworld 2016? Which product attracted the most attention?

R: Rado's Baselworld collection this year has been inspired by the idea of lightness – that is, lightweight materials and minimalist design. It's hard to pick a favourite, but our True Open Heart is for sure a big hit. It has won the prestigious Red Dot product design award for 2016. Our new True Thin line pieces are eye-catching as well. Their super slim shape and pure minimalistic colours scheme have broad appeal.

N: How did RADO establish its position in the Chinese market?

R : As one of the fi rst Swiss watch brands to enter the Chinese market, Rado gradually gained its popularity. Also, Rado has launched many collections that are competitive in terms of durability, design and price. The Rado DiaMaster Grande Seconde and the newly redesigned Rado True are both good examples. I also give credit and thanks to our lovely Chinese brand ambassador Tang Wei, who perfectly communicates the spirit of our brand to Chinese consumers.

N: 雷達表在此次巴塞爾鐘表展上最大的亮點是什么？最受消費者關注的新品是哪一款？

R : 今年的巴塞爾國際珠寶鐘表展上RADO瑞士雷達表以輕盈為靈感之源，在產品上主要體現在輕盈材質和極簡設計兩方面。雖然很難從眾多新品中選擇一個最喜歡的，但我們對獲得了紅點產品設計大獎的True真系列開芯腕表格外充滿信心。

N: 雷達表如何確立在中國的地位？

R : 作為首批進入中國市場的瑞士腕表品牌之一，我們逐漸提升了自己的知名度。此外，雷達表始終以實現材質和設計上的突破為使命，這在中國市場上獲得了廣泛認可。同時，雷達表也推出了眾多同等價位內更具競爭力的表款，例如雷達DiaMaster鉆霸系列大秒針腕表以及近期推出的擁有全新設計的True真系列腕表。此外，我們不得不感謝雷達在中國的品牌代言人湯唯小姐，她完美地將我們品牌精神傳達到了中國消費者心中。