新浪總部大樓

新浪總部大樓

位置：中國北京

業主：富力地產開發有限公司/

新浪網技術（中國）有限公司

服務范圍：設計及項目建筑師

竣工年份：2015年

建筑面積：124 500 平方米

董事：韋業啟

Location: Beijing， PRC

Client: R&F Properties /

Sina Technology （China） Co.，Ltd.

Involvement: Design and Project Architect

Completion Year: 2015

Gross Area: 124 500 sq m

Director: Ken Wai

北京新浪總部大樓位于北京西北部的中關村軟件園，是新浪在中國的主要辦事處。新浪是納斯達克上市公司，經營新浪網和社交平臺微博，每日擁有超過 8 500 萬用戶使用。

設計以“無限”為概念，借喻通過媒體技術和信息流通的進步開辟了數碼世界的無限機會。大樓的設計反映著符號“∞”，以展現“無限”的設計概念。整個建筑規劃利用模塊化方法來確保最大的靈活性，可按需要而作出空間調整。

源自中國傳統建筑庭院的格局，大樓結合兩個內庭空間創造出經典的圍合庭院式總部大樓，采用自然采光及對流風，打造更舒適的辦公空間。“新浪之眼” 位處整體規劃的中央，這一中庭空間作為主要的垂直交通樞紐，同時設置 12 米高、呈錐形的媒體屏幕，傳送新浪網及新浪微博上的即時資訊。

雖然建筑形態呈直線，但推演過程嚴格遵守設計原則。建筑形態經過被擠壓、搓揉、捏合，得以形成入口、陽臺、特殊的雙層挑高工作區以及天窗。

Sina Plaza is a headquarters development located at the Zhongguancun Science Park in northwest Beijing.It is the principal ofce in China for Sina Corporation， a Nasdaq listed company that operates Sina. com and Weibo social platform and has more than 85 million unique users per day.

‘Limitless' is the core concept of the design as advances in media technology and information fow have opened up unlimited opportunities in the digital world. The building is designed to reflect the infinity symbol ‘∞' to express this concept of ‘limitless'. The objective of the architectural planning is to ensure maximum fexibility based on a modular approach that allows reshaping and adjustments as needed.

Drawing from the Chinese architectural heritage of courtyards， the building frames two major open courtyard gardens that brings natural light and cross ventilation to the interiors. At the intersection or centre of the building is the main entrance and a focal point - the ‘Eye of Sina' - an atrium space that serves as the main vertical circulation hub and features a 12-metre high conical media screen which displays current media information by Sina.com and Weibo.

Although the architectural form is rectilinear， the architectural moves religiously follow a special design discipline. The form was squeezed， kneaded and pinched to express entrances， balconies， special double height workspaces and skylights.

Sina Plaza

草圖 sketch

剖面圖 section

首層平面 ground floor plan

模型 model