卡爾邁耶 關(guān)注未來(lái) 讓紡織盡善盡美

?

卡爾邁耶 關(guān)注未來(lái) 讓紡織盡善盡美

卡爾邁耶先生于1937年創(chuàng)辦了卡爾邁耶公司，創(chuàng)辦10年后生產(chǎn)特里科機(jī)器，成功故事由此展開(kāi)。如今，這家德國(guó)家族企業(yè)引領(lǐng)著世界經(jīng)編行業(yè)，還在紡織世界中給經(jīng)編和機(jī)織的整經(jīng)設(shè)備設(shè)立了標(biāo)準(zhǔn)。

在中國(guó)紡織發(fā)展的進(jìn)程中，尤其是某些階段，國(guó)外設(shè)備制造企業(yè)對(duì)推動(dòng)整個(gè)行業(yè)的發(fā)展起到了很大的推動(dòng)和引領(lǐng)作用，卡爾邁耶無(wú)疑是其中很重要的代表企業(yè)。在中國(guó)紡織工業(yè)進(jìn)入新常態(tài)的發(fā)展階段后，卡爾邁耶在中國(guó)市場(chǎng)的發(fā)展戰(zhàn)略有哪些變化，他們又是如何看待未來(lái)的中國(guó)市場(chǎng)的？帶著這些問(wèn)題，本刊記者采訪了卡爾邁耶集團(tuán)CEO Arno G?rtner 先生。

《中國(guó)紡織》：卡爾邁耶集團(tuán)在中國(guó)市場(chǎng)的發(fā)展情況具體是怎樣的？

1995 年，我們?cè)谥袊?guó)成立了分公司。第一家工廠坐落在江蘇省常州市武進(jìn)區(qū)，作為生產(chǎn)基地 和技術(shù)服務(wù)中心。工廠最初占地 1 萬(wàn)平方米，到 2003 年擴(kuò)建至 2.5 萬(wàn)平方米。但是僅過(guò)了3年， 工廠已經(jīng)無(wú)法滿足產(chǎn)量增長(zhǎng)的需求，于是集團(tuán)決 定建立一個(gè)全新的工廠。2008 年，一個(gè)全新的現(xiàn)代化工廠在距離舊址10公里處的武進(jìn)高新工業(yè)區(qū)正式落成。新工廠占地9 萬(wàn)平方米，涵蓋工程 設(shè)計(jì)、生產(chǎn)、裝配、銷(xiāo)售、客戶技術(shù)支持和服務(wù)等領(lǐng)域。如今，卡爾邁耶（中國(guó)）有限公司擁有完整的產(chǎn)品系列。中國(guó)分公司還包括了零備件銷(xiāo)售和客戶技術(shù)服務(wù)部，卡爾邁耶中國(guó)學(xué)院向客戶提供各類(lèi)技術(shù)培訓(xùn)，以及機(jī)器測(cè)試部門(mén)，以及向客戶展示機(jī)器技術(shù)特征和性能的展廳。這些資源讓我們穩(wěn)穩(wěn)占據(jù)中國(guó)市場(chǎng)，并不斷發(fā)展壯大。近年來(lái)，中國(guó)經(jīng)編市場(chǎng)的增長(zhǎng)有所緩 慢，但是我們相信經(jīng)編市場(chǎng)所受到的影響遠(yuǎn)比紡織行業(yè)其他領(lǐng)域小的多。

《中國(guó)紡織》：卡爾邁耶的設(shè)備有哪些競(jìng)爭(zhēng)優(yōu)勢(shì)？國(guó)內(nèi)紡織企業(yè)的需求變化莫測(cè)，卡爾邁耶如何應(yīng)對(duì)這些變化？

卡爾邁耶不僅銷(xiāo)售機(jī)器，還為客戶帶去更多附加價(jià)值。例如，我們的 360°支持理念包含技術(shù)服務(wù)、零備件供應(yīng)、紡織品咨詢(xún)、學(xué)院培訓(xùn)和銷(xiāo)售 5 個(gè)模塊。這些模塊互相關(guān)聯(lián)，由經(jīng)驗(yàn)豐富的高水平專(zhuān)家開(kāi)展工作。這個(gè)創(chuàng) 新型服務(wù)理念的優(yōu)勢(shì)之一是在線交流。例如，“卡爾邁耶連線”app 在客戶和卡爾邁耶服務(wù)團(tuán)隊(duì)間架起了橋梁，確保準(zhǔn)確高效的溝通和第一時(shí)間的技術(shù)支持。“卡爾邁耶零備件網(wǎng)上商城”是一個(gè) B2B平臺(tái)，提供便捷、快速的 配件采購(gòu)服務(wù)，客戶可通過(guò)“卡爾邁耶原裝備件”app來(lái)查看已購(gòu)買(mǎi)零備件 的真?zhèn)巍?/p>

《中國(guó)紡織》：外企憑借創(chuàng)新性理念和高品質(zhì)產(chǎn)品贏得客戶，卡爾邁耶如何保證持續(xù)的創(chuàng)新性以及優(yōu)異的產(chǎn)品質(zhì)量和穩(wěn)定性？

我們的目標(biāo)是向客戶提供擁有最高品質(zhì)和最佳性?xún)r(jià)比的產(chǎn)品。為此，機(jī)器的關(guān)鍵性部件都由卡爾邁耶自主生產(chǎn)。這些對(duì)機(jī)器的品質(zhì)和性能有重要影響的部件都在卡爾邁耶的現(xiàn)代化生產(chǎn)車(chē)間制造。這保證了我們機(jī)器的品質(zhì)和使用壽 命。為了貫徹這一宗旨，我們不斷優(yōu)化和升級(jí)機(jī)器、服務(wù)，以及生產(chǎn)流程和技術(shù)。創(chuàng)新工作不僅僅針對(duì)研發(fā)新產(chǎn)品，更包括開(kāi)發(fā)和實(shí)施新工藝， 我們的工廠一直秉承這個(gè)理念。

KFocuas onr thle fMuture ato myakee trhe：textile perfect

Founded in 1937， Karl Mayer Ltd. stared to make Tricot machine after ten years. Today， the German family business leads the wrap knitting industry in the world， and also sets the standard of wrapping machine of wrap knitting and weaving.

In the process of Chinese textile development， especially in some stages， foreign equipment manufacturing enterprises greatly promote and lead the development of the whole industry， and Karl Mayer is undoubtedly one of the most important representatives. What changes of strategy and how do they look at Chinese market， after China entering a new normal stage？ With these questions， the reporter interviewed Mr. Arno G?rtner， CEO of KARL MAYER Group.

China Textile： When did the KARL MAYER Group set up its factory in China？

What are the main business fields of the KARL MAYER Group in China？

What about the production and sales situation； is it increasing or decreasing？ Why？

Mr. Arno G?rtner： We have been operating our own subsidiary in China since 1995. The first factory was set up in Wujin in Jiangsu Province as a production site and technical support center. The factory originally covered an area of 10，000 m2， but was extended to 25，000 m2 in 2003. But only three years later， capacity was still not enough， and the decision was taken to build a completely new factory. Therefore， a new， modern factory was opened 10 km away in the Wujin Hi-Tech Industrial Zone in 2008. It covers an area of 90，000m2 and includes design &engineering， production， assembly， sales，service and customer support. Today， KARL MAYER （China） builds complete machines. Our Chinese subsidiary is also responsible for supplying spare parts and on-site technical support， and it offers training courses in its own Academy， and has a test center for processing trials and a showroom for to give technical presentations. These resources mean that we are well placed in and focused on the Chinese market.

Our company operates in China with its three Business Units of Warp Knitting， Technical Textiles and Warp Preparation.

Growth in the warp knitting market in China has been slowing down for some time now， but we believe that this market segment has been much less affected by the slowdown than other parts of the textile industry.

China Textile： What are the main advantages of KARL MAYER products？

The demands of domestic textile companies are changing significantly. How is KARL MAYER reacting to these changes？

Mr. Arno G?rtner： Our machines deliver an exceptional cost： benefit ratio. Karl Mayer products are the symbol of excellent quality and highest reliability in the industry. In addition， their performance is excellent producing short runs and processing individual jobs at a high level of productivity and quality. Our product range， which is tailored to market needs， is backed up by our extensive technical support program.

Karl Mayer does not only supply machines to the market， but also offers much more added-value to the customers after machines are delivered. Our 360°support concept comprises the modules of service，spare parts， textile consulting， the Academy and sales. These modules are all interconnected and are managed by highly qualified，experienced specialists. The advantage of this new support concept is the targeted use of online communication. For example， the KARL MAYER CONNECT app is available for technical support， and provides extensive，efficient， error-free communication between the customer and KARL MAYER’s service organization. As a B2B platform， the KARL MAYER SPARES WEBSHOP provides easy and immediate access to wear & tear and standard parts. Customers can use the CHECK PARTS app to check immediately that genuine spare parts have been delivered.

China Textile： Foreign companies usually win customers with their high product quality and innovations. How can KARL MAYER guarantee an excellent product quality， stability and innovation？

Mr. Arno G?rtner： Our aim is to provide our customers with high quality and the best cost/benefit ratio. For this reason， we basically produce all the key components of our machines ourselves. The components that are important for the quality and performance of our machines are produced in modern production facilities within the KARL MAYER Group. This enables us to guarantee the quality and service life of our machines.

We are an innovative market leader and trendsetter in our markets. To justify this claim， we are continuously improving and updating our machines and services， as well as our processes and know-how. Innovation does not only mean developing new products，but also means implementing new process innovations， which we do in our own production facilities， for example..