中機國際重組增資

3月25日，中國機械國際合作有限公司在北京召開新聞發布會，宣布“中國汽車工業國際合作有限公司（中汽國際）”中文名稱已經正式變更為“中國機械國際合作有限公司（中機國際）”， 英文名稱由“China National Automotive Industry International Corp.”（CNAICO）變更為“China National Machinery Industry International Co.，Ltd.”（SINOMACHINT）。中機國際董事長張福生，黨委書記、總經理韓曉軍，黨委副書記、副總經理彭明京等領導嘉賓出席發布會。

中機國際黨委書記、總經理韓曉軍表示，公司更名既是基于國機集團內部展覽資源整合的現實需求，也是公司做大產業、做強主業的長遠發展要求。“我們通過市場化的手段，將國機集團較為分散的展覽資源整合起來，有助于發揮協同效應，做強做優展覽業務，并通過資源優化整合和資本運營，力爭經過三到五年的發展，成為國內展覽業領頭羊，并躋身國際展覽行業前列。”

CNAICO re-constructed to be SINOMACHINT

On 25 March， “China National Machinery Industry International Co.，Ltd.”（SINOMACHINT） held a press conference in Beijing to announce that the original “China National Automotive Industry International Corp.”（CNAICO） had been constructed and renamed as“China National Machinery Industry International Co.，Ltd.”（SINOMACHINT）.

Xiaojun Han， Secretary of the party committee and General Manager of SINOMACHINT said， “Through market-oriented channels， we have assembled the previous scattering exhibition resources within the company. After the re-construction， we can further strengthen our exhibition business and we aim to be a leading player in the Chinese exhibition market and also to be among the best in the world.”

美國展覽業研究中心發布《展會觀眾推廣成本報告》修訂版

3月6日，全球知名展覽研究機構美國展覽業研究中心宣布，發布修訂后的《展會觀眾推廣成本報告》。該報告上一次發布為2013年，今年的報告包含：展會觀眾邀請成本的評估標尺與觀眾推廣預算分配，以及邀請展會觀眾的有效策略。

研究中心首席執行官Cathy Breden女士表示，“該報告以展會總收入、實際觀眾人數、觀眾的地區來源、主辦方類別等六個方面作為指標，是活動主辦方的寶貴資源，可供他們對比觀眾推廣預算分配與實踐情況。”通過報告得出的最重要的結論是，整體而言，展會的觀眾推廣總預算并沒有增加，但相應觀眾的人數有所上升。主辦方在推廣預算不變或縮減的情況下，邀請到了更多的展會觀眾。

IAEE announced the Cost to Attract Attendees Report

On 6 March 2017， the Center for Exhibition Industry Research （CEIR） announced the release of an updated version of the Cost to Attract Attendees Report， an invaluable resource for executives responsible for attendee marketing for businessto-business exhibitions. This benchmark report provides metrics on spending and marketing mix allocation for exhibition attendee promotions， as well as the marketing tactics found to be most effective in driving attendance.

The biggest take away from this study shows that overall attendee marketing budgets have not grown and the per verified attendee cost has declined， suggesting attendee marketers are delivering larger crowds despite flat or lower budgets.