Humbled for this mission

The organizer’s mission： making business deals concluded

As a wholly-owned subsidiary of the Daily Mail and General Trust plc， one of the largest media companies in the United Kingdom， dmg events was founded in 1989 and is head quartered in Dubai. The company is active especially in Asia， North America， the Middle East and North Africa.

With offices in Dubai， Abu Dhabi， London， Johannesburg， Houston， Singapore， Japan， Johannesburg and other cities in the world， the company now operates over 80 events in up to 25 countries each year， mainly serving the construction， global energy， interior design and hospitality industries. The total scale of events ranks top 15 in the world and leading show brands include The BIG 5， ADIPEC，Gastech and Index and the Hotel Show series.

As an organizer， dmg events feels great responsibility to provide a platform for exhibitors to conclude deals through events. Hudson said， for most of the SME exhibitors， the exhibition spending accounts for almost all the marketing budget， and therefore， dmg events is always humbled by the mission of inviting quality trade buyers and making business deals concluded through exhibitions， and that is also where the company’s passion lies. Hudson also remarked that trade shows are global showcases， and that all the products of premium quality shall be allocated the best places on the show floor regardless of their origins and prices.

Achieve organic business growth through MA

Currently， dmg events mainly focuses on three aspects in business strategy： launching new trade shows， expanding network of cooperation， and actively seeking MA opportunities. In most cases of MA， dmg events prefers to retain the original owner of the show and contributes the success of the show for their operation. In the same time， the new cooperation partners also enjoy the work atmosphere at dmg events. “We are not particularly large， and have only about 300 employees all around the world with a very flat management structure， and our employees feel like in a family and very conformable. ” He thinks that not only the company business needs to continuously increase， but the employees also need to grow personally.

As a subsidiary of the leading media group， dmg events does not encounter major challenges in recruiting and retaining talents. Still， the company has several graduates programs for graduates and the company also provides flexible working hours for mothers returning to their job after bearing children.

Use digital technology in moderation and value face-to-face communication

In the process of events operation， dmg events utilizes a variety of digital methods to facilitate match-making of exhibitors and attendees according to the nature of the shows， and to manage attendee visit data with efficiency. However， Hudson warns against the overuse of online technology lest to waken participants’ will for face to face communication. Also the same important， he points out， that events organizers need to keep the online-offline process under control.

Being a veteran of more than 20 years experience in the industry， Hudson enjoys acquiring new knowledge and values peer to peer exchange. He said， in some events， although he knows most of the delegates， he is still glad to associate with industry professionals and to be inspired by speakers from in and out of the exhibition circle.“We are in the industry for decades of years， but still we do not know everything. It is essential that we stay informed of the challenges and trends of the industry. After all， face to face communication is the essence of our industry. ”He observed.