BOOKS

BOOKS

The core contents of the book come from a good deal of real experience of the author and his team during the eco-development of WeChat. It reveals the current situation of WeChat offlcial accounts, as a kind of new media species, in aspect of its form, contents, connection, advertising, electronic business, investment, people working in it and so on, it can be regarded as the most overall and deepest concluding publication this fleld.

THE THOUGHTS OF WECHAT OFFICIAL ACCOUNT

《公眾號思維》

該書是作者及其團隊在微信生態發展過程中大量實戰經驗匯聚出來的精華，從形態、內容、連接、廣告、電商、投資、人物等多角度、全方位揭秘微信公眾號媒體這一全新的媒體物種,是對微信公眾號領域最全面、深刻的概括和梳理。

The book is one of best works of academic value about history of Chinese political thought. The author believes that a special nation needs to be regulated by a universal value. Thus, he puts forward an important concept “Neo-Globalism”, which is a double-conquer over nationalism and traditional globalism.

FAMILY, COUNTRY AND THE WORLD

《家國天下》

本書是最具學術價值的中國政治思想史研究類著作之一。作者認為特殊的民族認同需要用普適價值來調節，由此提出了“新天下主義”的重要概念，這是對民族國家和傳統天下主義的雙重超克。

About personal thoughts on making of daily bentos, the book includes the life style ideas and wisdom of bento making from 20 bento lovers. 100 of tips, 40 inspirations for cooking, 9 guides of bento box choosing, the history of bento and the cultural analyses about bento…… All questions about bento can be answered with this book.

THE BENTO INSPIRATIONS

《食帖15：便當靈感集》

本書關于每日便當制作心得，匯聚20位了便當愛好者便當制作過程中的生活情趣和智慧結晶。100條制作貼士、40道便當料理靈感、九大類便當盒挑選指南、便當歷史與文化深度解析，一切有關便當的疑問，都能在本書中得到解答。