SRITEX soars in the sky with the wings of FONG’S

By+Shen+Da

PT Sri Rejeki Isman Tbk， better known as Sritex， is the largest integrated vertical–textile garment producer in South East Asia， which is not only benefited from its own efficient operation and management system， but also profited from the advanced machinery of FONGS. Fongs National Engineering （Shenzhen） Co.， Ltd.， established in 1963， engaged in producing and providing advanced textile dyeing and finishing equipment for the textile industry. Sritex is just one of the beneficiaries of FONGS and a perfect example of an Indonesian success story.

Since its founding in 1966， Sritex has grown from its humble beginnings with only small trading business in Pasar Klewer， to a company with more than 50，000 employees and established local capabilities to serve the needs of local， regional and global customers. The company has already had four main production units： spinning， weaving， dyeing and finishing， as well as garment， which manufactures yarn， greige， fabrics and apparel that are sold to textile producers and retailers in 55 countries across the globe， with buyers of well-known brands such as Timberland， Quicksilver， Zara， Target， JC Penny， H&M and Sears. In addition to the fashion clothing， it also specializes in clothing for military， and is appointed by North Atlantic Treaty Organization （NATO） as an official partner to produce military uniforms with high-end specification to more than 35 countries， including Germany， Swedia， Austria and Norway. Nowadays， customers demand from over 100 countries is increasing， and Sritex also entrusts to support nations development through production of army forces military uniforms for more than 35 countries and to support big global-scale retailers.

In total， Sritex has nine spinning plants， three weaving plants， three dyeing & printing plants and seven garment plants， occupying an area of 50 ha in Sukoharjo （Central Java）， producing world class textile products. Also it broke ground on a new rayon factory in 2016. Sritex reported sales near to $675，53 million and net profit of $44，98 million in Q3， 2016， whose shares were listed in the Indonesia Stock Exchange（IDX） since June 17， 2013. Over 65 percent of the companys revenue is gained through from overseas sales， dominated by buyers in Asia， followed by Europe， America and Africa.

To probe into the secret of Sritexs success， we couldnt deny its business strategy of “Customer First”. Sritex is good at listening to customers and offers applicable service and solutions， with the strict and measurable international and quality management standards such as ISO 9001， 9002 and 14000. Sritex applies operational excellence through wellmanagement of Quality， Control and Delivery （QCD）， and increases human capital quality through workshop and enablement， all of which verified its motto of “to supply quality products at the most competitive prices and on-time delivery in the era of globalization of world markets”.

In addition， Sritex has made a huge investment in modern and advanced technology machineries， which is an important asset for business continuity. Sritex posses 26 machineres in general covering three brands of MONFONGS， FONGS and GOLLER. Sritex is very open to every innovation and development steps from FONGS and finds out new ways to shorten and increase manufacturing efficiency on dyeing and finishing process.

Although Sritex has made success， it still faces some business challenges in efficiency， innovation and environment of dye house， as well as sustainable growth through reliable human capital. Therefore， FONGS built intense communication with Sritex to deal with the challenges， by improving product stability and technology and deepening interest and participation on Sritexs requirements， inputs and targets. Meanwhile， Sritex is willing to grow together with Fongs， giving inputs for FONGS development to realize mutual sustainable development.

Sritex believes that textile industry is one of the main drivers for economic development of Indonesia. This industry contributes significantly for foreign exchange earnings and employment， which meets the needs of the domestic clothing， gives a surplus on the trade balance and plays a strategic role on industrialization process. The high demand from domestic market and the increasing world consumption will ensure a bright prospect for the textile industry.

In the next three years， Sritex will strengthen upstream process by reducing dependency on import material and creating green business and long-term growth. It will take entrepreneurial steps to develop eucalyptus forest industry to supply raw material for rayon production. Availability of self-manufactured raw material will align Indonesia with China and India， who have comparative advantages of control of sources for raw materials cotton fiber. Indonesia will be able to control supply sources for raw materials rayon fibre. It will also establish pulp and rayon factory， and port in Wonogiri area， as well as take over markets of textile production and textile products from China， India and Vietnam companies. In addition， Sritex will carry out Running Company Culture Development Program （CCDB）. This structured learning environment will not only allow for accelerated learning， but also strategic development through job rotations as well as practical experience， under the guidance of our highly experienced professionals， working ethics， target-oriented， brainstorming.

Textile industry plays a more and more significant role in economic development， which creates a huge opportunity for Sritexs development. Apart form relying on its sound business concept， excellent enterprise culture and advanced management experience， Sritex will soar in the sky like a eagle with powerful wings of FONGS.