國際效應

Kevin+Wang

Two hours before Game 3 of the NBA Finals， Shay Goldenberg started roaming around Quicken Loans Arena to scout spots for a live shot near the crowded floor. There were no producers or photographers to help him-- he needed only to whip out his Zoom Q2n camcorder and custom-made microphone. As the only Israeli reporting inside the arena， he knew an audience 6，000 miles away back home would be watching.

NBA總決賽第三場前兩個小時，夏伊·戈德伯格開始在速貸球館人滿為患的場地上尋找一個能夠進行直播的地方。沒有制片人和攝影師幫助他——他只需要拿出Zoom Q2n攝像機和定制麥克風便足夠了。作為球館內唯一一個以色列記者，他知道自己遠在9656公里外的公眾自會觀看他的直播。

"A lot of fans are waking up in the middle of the night，" said Goldenberg， who lives in Akron， Ohio， as an emissary working for a Jewish nonprofit group. "I am bringing them an angle different than what they can see on TV."

“很多球迷會在半夜起床。”戈德伯格表示，他住在俄亥俄州阿克倫，是猶太公益團體的特派員，“我給他們帶去和電視上不同的體驗。”

Goldenberg writes regularly about the NBA for a Hebrewlanguage basketball site. His fans paid for his flights to cover the first two games of the Finals in Oakland. "For me， its the cherry on top，" he joked.

戈德伯格定期給一個希伯來語的籃球網站撰寫與NBA有關的文章。他的粉絲出錢幫他買了去奧克蘭觀看前兩場比賽的機票。“對我來說，這是錦上添花。”他開玩笑道。

About 20 feet away， Boom Gonzales， a sportscaster from Filipino TV network ABS-CBN， was flipping through his detailed notes while preparing for a 7 a.m. preview show for millions of basketball fans in Manila and the nations more than 7，000 islands. Jacques Monclar， a former French basketball player and coach who is now an NBA analyst for global broadcast network beIN SPORTS， carefully watched an intense Cavs halfcourt scrimmage nearby. He would be doing live commentary during the game.

大約6米外，菲律賓電視臺ABS-CBN的體育主播布姆·岡薩雷斯正在翻看詳盡的筆記，為馬尼拉和菲律賓超過7000個島嶼的數百萬觀眾早上7點的賽前預測節目做著準備。曾經做過球員和教練的法國人雅克·蒙克拉爾現在是全球廣播電視臺beIN Sports的NBA專家，他認真地看著旁邊騎士球員正在進行的高強度對抗。他將在比賽進行期間直播解說。

On the baseline， Lisa Hsu， a veteran NBA reporter from Chinas online media company Tencent （an ESPN partner）， wrapped up an interview with NBA commissioner Adam Silver.

站在底線的中國網媒騰訊（ESPN合作伙伴）的老牌NBA記者麗莎·徐結束了對NBA總裁亞當·肖華的采訪。

"Its a big court here，" Hsu said. "But with more and more international media outlets here every year， its becoming smaller and smaller."

“這是個大場地。”徐說，“可隨著每年國際媒體越來越多，這個場地也變得越來越小。”

As the NBAs reach continues to grow around the world， the media covering it have grown considerably， too. They are diverse and multicultural， reflecting the global fan base that depends on it for access， analysis and action. Almost as foreign emissaries， they feel an obligation to deliver NBA games， news and information to legions of fans， most of whom will never see an NBA game live. That might seem like a weighty responsibility， but as the success of the NBA Finals illustrates， the international media is game.endprint

隨著NBA的觸角不斷伸展到全世界，媒體的報道也相應增加。這些媒體具有多元化，跨越不同文化背景的特點，反映了依靠其報道，分析和行動的NBA全球粉絲的特點。作為外國特派機構，他們認為自己有義務向球迷播放NBA比賽，發布新聞和消息，而其中大多數球迷永遠沒有到現場觀看NBA比賽的機會。……