Mobike vs fo who can win at last

Since the Ofo sharing bike（originating from sharing bike Ofo in campus became popular， another contender in the area of sharing bike Mobike recently also has a lot of exposure in the media， and even CCTV news channel also made a special program to discuss how the shared economy should develop in the future of bicycle travel.

From the perspective of sharing the economy， sharing economy is defined as user A share his own use right of the goods to the user B and charge a fee to be called. Like the ride hail business， drivers and passengers do not belong to the company DiDi which is a platform on which drivers and passengers can reach the deals. And whether it is Ofo or Mobike， both of them are essentially doing a rental business only， and there is nothing with the sharing economy actually

“When everyones free time accumulates as a powerful shared resource， everyone will be the designer and participant of this generous age.” says in Klee Sheckys Cognitive Surplus. Now in todays society， the emergence of sharing bicycles， not only is convenient for people to travel daily， and also played a positive role in solving the transportation problem of the last kilometers in the city. But various drawbacks were constantly exposed with the development of sharing bikes. The problems such as man-made damage， rubbing the two-dimensional code so that other people can not ride， can not be locked after parking and the customer service is not on， after-sales customer service is not perfect， the deposit can not be returned in time and so on occurred one after another. So how to solve these problems is to determine the direction of a business， is to make a big money taking advantage of the sharing bicycle economy， manage to run a business.

So a variety of sharing bicycles emerge out like the mushroom， overnight all the streets are full of shar- ing. Many companies join the sharing bicycle industry and all want to share a slice. The total financing of the Ofo and Mobike reached to 7 billion RMB， only in the first two months of this year， Ofo and Mobike disclosed the financing amount of more than 5 billion RMB， which becomes more and more. I have overlooked other sharing bicycles， such as e bulegogo. The entire deposit of sharing bicycle has been as high as 4.9 billion RMB， and the deposit of different sharing bicycle is also different. For now， only the Mobike and Ofo can win at last， but who can win finally has not yet known. We come to discuss Mobike and Ofo from a different point of view to predict who can win at last.

Users

Users of Ofo sharing bicycles are mainly young people who are under 25 years of age making up the highest proportion of users， reaching 37.8%. At the beginning， focusing on the campus market， Ofo sharing bicycles mainly facing student users and run in a relatively limited range of bicycle rental market where the users have a higher level of education. The moral hazard （theft， malicious damage， etc.） it faces is relatively low. Recently Ofo invited Lu Han as a spokesperson to attract young users.

And the user base of Mobike are much larger than the Ofo. Mobike become more extensive taking city as a unit to expand and has basically covered the Beijing， Shanghai， Guangzhou， Shenzhen and other first-tier cities， the user group is more extensive and complex， so the moral hazard it faces is relative higher （It is reported that some users think that it is a free vehicle， directly take the bike back home.）

Products

The Ofo sharing bicycles are really hard to say， and its cost of mass production is about 300 yuan， if purchase in bulk， then the cost will be lower. Its design is simple， the basic material is a pile of broken copper， a demolition of the broken frame. The lock is simply password lock， the first generation Ofo even has no positioning system. The bicycle is easy to broken on the ride. User experience is super bad. Among 10 bicycles， three bicycles two-dimensional code are scratched， two bicycles wheel are punctured， two of them are broken， one bicycle is locked by private lock， only two of them can be used normally. Over time， the users lose their patience and turn to the arms of other sharing bicycles.

And Mobike at the initial stage of the design fully take into account the human nature of the body as a whole. Its two-dimensional code is not easy to be scratched， using solid tires， unlocking the lock by sweeping the code with the own charged lock. Its positioning function is perfect by spending a lot of money on the GPS. It is not easy to be stolen， its mass production costs is about 2，000 RMB.

Founder

We have to talk about their own founder respectively， Ofos founder Dai Wei is a heavy riding enthusiasts， and recently Dai Wei was burst basically overhead in Ofo. The founder of Mobike is Wu Wei Wei who was born at 198os and worked in Business Report for more than 10 years. She accumulated a lot of contacts and her horizon on the business model is far from the average person The comparison of the two is very obvious.

The dockless bike-sharing business is thriving. But there remain a good dozen-or-so startups wrangling for the top-spot. Preparing for 2017， the focus turns to the O2O competitors， how they size up to each other， and what key differentiators will bring one of them to the top.

Taking services online to offline implies operational aspects in both digital and physical worlds. Writers following the current bike-sharing buzz， like Technodes Emma Lee， compare the top contenders services and point out major points of difference.

One feature all of the O2O bikeshare leaders have in common is the use of QR codes to claim a bike on-site.Scanning the code with Mobike and Xiaoming allows the user to instantly unlock the bike for use， and starts the session timer. But Ofos model is issued a mere regular combination lock. The QR code triggers the combination of the lock to be displayed within the app， and it is the users job to manually line up the numbers.

Mobike and Xiaoming equip their bikes with GPS chips， enabling them to be easily located in the apps map features. Ofo， does not， but can show an estimated number of bikes in your vicinity based on phone location data captured during the bikes previous drop off. Ofos location estimate remains perfectly accurate， until heathens begin to lift and move bikes from their parked locations. If the focus remains on software sophistication， then actually seeing where the physical bike is on a map is a crucial feature that Ofo missed.