瑞安林川：打造文創“童話部落”

莊穎昶

現在，當你走進“中國工藝品之鄉”瑞安市林川鎮，就能領略到充滿著夢幻般的童話世界，它用神奇而美麗的色彩點綴著瑞安西部山區鄉村，別有一番韻味。

驅車進入林川鎮，首先進入眼簾的是溪坦工藝禮品文化創意街區，多家廠房和28間民房被各種色彩裝飾著，街頭的大型仿真火車模型、“童話部落”彩繪觀景一條街等，構成“產業+互聯網+文化+旅游”的街區文化產業發展圖景。林川鎮通過文化創意打造的中國工藝品之鄉文化街區，入選2017年度浙江省文化創意街區。

林川鎮工藝禮品始于溪坦村。上世紀80年代，溪坦村瑞安工藝畫簾廠接到一外貿公司的訂單，要求制作辣椒模樣的產品，這也成為溪坦村第一筆禮品訂單。瑞安工藝畫簾廠也成為工藝禮品行業的重點企業，如今許多工藝禮品企業的負責人都曾在該廠工作過。

文化創新一直是林川鎮工藝禮品生產主旋律。瑞安市登豐工藝品有限公司是走在文化創新前列的企業。在這家公司的樣品展覽廳，約70平方米的空間里擺放著數以百計的工藝禮品樣品。登豐工藝品有著10多年的專業生產工藝禮品掛件經驗，產品遠銷美國、日本和歐洲等地10多個國家。該企業每年投入一筆不小的經費研發新產品，每年有30多款新品投入市場。

作為林川鎮工藝禮品老大，奧光集團近年來先后投資幾百萬元，買下美國迪斯尼公司的“喜羊羊與灰太狼”、“海綿寶寶”、“朵拉”等卡通人物形象拼圖版權，耗時兩個多月研發設計，推出這三部動漫的衍生產品。產品融入了文化、教育內容，產品附加值一下子提升了。

據介紹，像“智立方”品牌下的一款早教系列套裝產品，每套產品包含了早教書籍、早教光盤、早教智力玩具，產品售價至少200多元，最高達七八百元，而這些創意文化產業的產品均由奧光集團研發人員設計制作。

林川鎮石埠坪村“童話部落”彩繪觀景一條街，則是文化創新的一個最新案例，把民房墻壁上畫上一幅幅精美的壁畫，使原本簡陋的墻壁經過壁畫的裝飾，顯得非常美觀。

站在林川鎮政府一眼望去，整個村被斑斕的色彩點綴，別有一番韻味。 “童話部落”彩繪觀景墻繪的內容是“白雪公主與七個小矮人”的故事，描述了白雪公主被皇后派來的獵人追殺后逃到林川鎮，被當地村民好心收留，并在村民的幫助下與皇后斗智斗勇，還邂逅白馬王子，最后過上幸福的生活。墻壁上，漂亮的白雪公主、可愛的小矮人和邪惡的皇后等卡通形象惟妙惟肖。

林川鎮還把黃家壟原本多家造紙廠拆除后留下的10多個造紙池，改造成蓄水池，內置生態濾層和多層水生植物，對雨水和廢水進行沉淀、過濾，從而實現蓄水、滲水、凈水功能，同時形成植物展示基地，供前來游玩的小朋友賞花識草。在石埠坪村建設綠道、停車場、濱水公園等，從而把這里打造成集休閑、觀光為一體的旅游景點。

據了解，2017年林川鎮重新整合周邊資源，開辟文化商業區、創意辦公區、兒童體驗區和文化交流區四大區域。通過引入眾創空間，打造創意創業“孵化器”；利用工藝禮品和農業生產，開設禮品超市和農特產品超市等。

下一步，溪坦工藝禮品文化創意街區將融合“定毅南拳”“石馬山巖刻”等文化資源，繼續指引文化品牌企業做大做強，使街區整體水平上臺階，打響“省級文化創意街區”金字招牌，朝著“七彩畫鄉、工藝林川”的愿景大步邁進。

Linchuan Innovates Local Cultural Industry

By Zhuang Yingchang

Linchuan has made itself into a fairyland.

A town nestled in the mountains in the west of Ruian in southeastern Zhejiang； Linchuan has a lot of resources to turn itself into a Shangri-La. First of all， it boasts a strong handcraft industry. This industry produces handcraft gifts and education toys， a full range of small-sized gadgets for households and for children. A street block in Linchuan looks like a fairyland： factory workshops and 28 houses are decorated in bright colors. There is even a large-size train model.

The handcraft industry in Linchuan started at Xitan Village. In the 1980s， a factory in the village received an order， placed by a foreign trade company， to make a product that looked like red pepper. It was the first order Xitan ever got for overseas market. Many villagers who had worked in the factory soon set up their own factories to cater to overseas buyers. As China opened to the outside world and more orders came from overseas， the handcrafts industry thrived， turning Xitan into a booming town.

Innovation has been the engine that drives the prosperity of the industry in Linchuan. Dengfeng Handcrafts， a big player in the handcraft industry of Linchuan， exports products to over ten countries such as the United States and Japan. It invests a huge amount into new products and develops 30-some new products a year.

Auguang Group is the top player in Linchuan. In recent years， it has developed some top products based on images from popular animation television series and films with copyrights purchased from overseas. Auguang produces a line of education products for preschoolers， all developed by Auguang itself.

Shibuping， a village in Linchuan Town， is part of the fairyland. Rows of houses in the village have been refurbished. Nowadays， some houses present wall paintings in bright colors. The paintings are actually a localized version of . Follow the paintings and one can watch the adventures of at Shibuping.

In addition to the flourishing handcraft industry， Linchuan as a fairyland has done a lot to clean up the environment. The town is now a huge tourism attraction in this part of Ruian. After the papermaking factories at Huangjialong Village were shut down， over ten processing pools were left over. The pools were later reconstructed into small reservoirs. These reservoirs are now a paradise for many species of aquatic plants. With layers of ecological filters， these reservoirs process rain water and wastewater and turn them into clean water. The reservoirs also serve as a botanic garden where visiting children can learn about aquatic plants. Shibuping is now a tourism attraction with tree-flanked footpaths， parking lots， and a waterside park.

In 2017， Linchuan conducted a consolidating project and tapped into its resources for creating well-defined four zones： one for cultural business， one for offices for innovative businesses， one that offers hands-on experiences to children， one for cultural exchanges. In these zones， one can find a supermarket where abundant supplies of handicrafts and local produces can be found. There is a business incubator where entrepreneurs can run their startups. Tourists， on the other hand， can put their hands on some DIY things. The town will continue taking innovation-based measures to explore local cultural resources and help cultural businesses get stronger and better so that the total regions economy can be better. Linchuan aims to make itself a provincial-level zone of cultural innovation.