大學橄欖球名人堂美國喬治亞州亞特蘭大

業主：大學橄欖球名人堂

項目面積：94 000 平方呎展覽空間 50 000 平方呎45碼室內球場

Client: College Football Hall of Fame

Project area: 94,000 sf 50,000 sf exhibit 45-yard indoor football field

聚焦球迷體驗

隨著科技的進步，人們已經可以通過電腦獲得所有歷史資料，因而，文化中心也不能停滯于靜態地展出歷史性手工藝品。設計本身需要注重參觀者的體驗，有效地激發球迷們對其學院球隊已有的熱情。

與眾不同的球迷體驗從入口開始。建筑入口設計為隧道，隧道中放映各球員影像，參觀者感覺球員們就在自己身邊飛奔，后面還有大群的觀眾在吶喊助威。接下來是主中庭，也稱為“四方院”，在55英尺寬，29英尺高的墻體上，涵蓋了美國所有NCAA橄欖球隊（一共750多個）的鋼盔。

之后，球迷們會分布到館廳各個區。在2樓位于四方院正上方，有一面52英尺的觸屏墻，展示針對球迷定制的內容。此外，在45碼的橄欖球場上有常規尺寸的球門柱，可以進行橄欖球互動活動，球迷們可以知道自己能跳多高，或者自己能將后衛推出多遠。

這里還可以切換成具有不同功能的場地，滿足賽后各項活動需求，創造第二收入流，將科技投入與基礎設施投入的收益最大化。

Capturing The Fan Experience

With the totality of history available at one's computer, cultural centers can no longer house historically significant artifacts in static ways. The design itself needs to contribute to the visitor experience,meaningfully evoking all the passion fans already feel for their college team.

The customized fan experience starts at the door. As guests enter the building they walk through an entry tunnel where silhouetted football players run next to them, the cheers of a crowd in the background. Next, the main atrium, called The Quad, features a 55- foot wide, 29-foot tall wall containing the helmets of every NCAA football team in the country—more than 750 in total.

The fan is then encouraged to engage with different areas around the museum. The second floor of the building, directly above The Quad, features a 52-foot touchscreen wall that will customize content to the fan. Furthermore, The 45-yard turf field features a regulation-sized goal post and interactive football activities, urging fans to find out how high they can jump or far they can push a linebacker.

Designed to accommodate after hours events, the spaces can be transformed to serve a variety of functions and provide a second-revenue stream that maximizes the potential of the technology and infrastructure investment.