“A Piece of Cloth”drives major development of the fashion industry

On September 21st， “2018 Keqiao Fashion Week （Autumn）” （abbreviated as Fashion Week） came to a successful conclusion in Keqiao District， Shaoxing City， Zhejiang Province.

Themed by “New Fashion Layout”， this Fashion Week took “one exhibition， four contests and ten shows” and “coming to Milan” as the main activities. Depending on the value ecosystem centering on the Keqiao Textile Industry and combining high-end superior resources in the global industry chain， the Fashion Week created a fashion pageant integrating tendency release， artificial intelligence， fabrics innovation， authoritative contests， fashion shows， design display， international exchange and industry. The activity was guided by China National Textile and Apparel Council （CNTAC）， sponsored by Shaoxing Keqiao District peoples government and jointly organized by China Textile Information Center， China Textiles Development Center and Keqiao Bureau of Science and Technology， Shaoxing City.

Integrate fashion resources and co-create a fashion trend

During the Fashion Week， the following activities were carried out by centering on “FabricsChina Trend — Womens wear”： “2019/20 A/W FabricsChina Trend Show- Womens wear” creatively forged by the famous senior custom-made costume designer WANG Peiyi with 14 excellent fabric enterprises in Keqiao and other places； “2019/20 A/W FabricsChina Trend — Womens wear” static exhibition which gathered over 600 superior innovative fabrics and integrated “on-palm trend” AI experience； related activities like “interpretation of 2019/20 A/W FabricsChina Trend — Womens wear” which passed on leading-edge fashion concept and fashion trend.

On the opening ceremony， Keqiao Bureau of Science and Technology signed Framework Agreement on Program Impelmentation of FabricsChina Trend— Womens wear Research and Release Center with China Textile Information Center and China Textiles Development Center. Based on the center， the two parties will carry out in-depth cooperation from three aspects： “establishing a fashion platform， integrating fashion resources and co-creating a fashion trend”.

Deepen Sino-foreign cooperation and exchange in an all-inclusive way

Based on the new industrial development， this Fashion Week attached importance to the Belt & Road layout of China Textile City to explore into and strengthen cooperation and exchange with the international fashion capital — Milan in Italy. 50 sets of design works of outstanding graduates from School of Fashion Design， Politecnico di Milano， Italy. The organizer also specially invited Arturo DellAcqua Bellavitis， Former President of Fashion Design at Politecnico di Milano & Director of the Milan Triennale Foundation and Exposition， delivered a professional speech on international fashion and innovative design.

In addition， with the completion of China Textile CBD - Oriental Milan International Fashion Center， it will become the permanent venue of the Fashion Week from 2018， and regularly hold the Spring and Autumn Fashion Week. A variety of activities will be carried out to introduce Keqiao to the world， promote dialogue with international fashion， top design and cutting-edge trends， and further enhances Keqiaos fashion status and industrial influence.

At the same time， as the “Silk Road in Keqiao， Connect Whole World Together” action plan was implemented， the “westward” path of “Shaoxing Keqiao Hall” established in international fashion centers like Milan， New York andParis as well as in global famous fabric exhibitions was gradually practiced. The“Silk Keqiao · Milan Pavilion” with a total area of 500 square meters is also scheduled to open during Milan Fashion Week in October. As the “base camp” of Keqiao fabrics in Europe， more and more excellent Keqiao fabrics will be brought together， becoming a consult- ing platform for linking fashion， a resource window for linking trade and a brand window for promoting Keqiao fabrics.

Gather boutiques to create a scenery line of fashion

Besides contests and shows， during this Fashion Week， “2018 Fashion Design Exhibition” was held in Keqiao · China Textile City International Exhibition Center. Taking “trend guidance and design guidance” as the tenant and based on release of fashion creative designs， this design exhibition was divided into four major modules： Trend Zone， Original Design Zone， Design Brand Zone and Fashion Show Zone. Gathering research results of fashion trends， Fabrics China supplier resources， Keqiao textile brand resources， cutting-edge design resources and innovation results of textile fabrics， this exhibition integrated trend research， product development， result display， design exchange， brand popularization and result transaction.

Superior supplier brands stroke a pose on the Fashion Week

On the opening ceremony， as one of blockbuster activities of 2018 Keqiao “Everyday Fashion” and 2018 Keqiao Fashion Week （Autumn），“2018 China Fashion Fabric Design Contest Awarding Ceremony” announced 8 award winners in this contest. 3 Keqiao local outstanding textile fabric enterprises — Shaoxing Dingjia Textiles Co.， Ltd.， Shaoxing Xuzhuo Textiles Co.， Ltd. and Zhejiang RGB Dyeing and Printing Co.， Ltd. — won the award. “China Fashion Fabric Design Contest”， which had been held twice consecutively， gathered domestic superior fabric supplier resources and fashion products based on popular trend and market demand and centering on “Technology & Fashion”.

Furthermore， activities like Keqiao Local Original Brand Show， DING Lin & Gold Idea Joint Release Show， LING Yali · BAI Shao， ZIHUI Parent-child Senior Custom-made Release Show， “China Textile City Cup” 2018 China International Fashion Creative Design Contest Awarding Ceremony， China Textile City Fabric Trend Show， China Textile City Fashion Space Static Exhibition， “Shengjia Cup” the Fourth China Patchwork Creative Design Contest and the Second Keqiao · China International Formal Dress Design Contest were splendidly presented during 2018 Keqiao Fashion Week （Autumn）.

Keqiao Fashion Week has been successfully held twice continuously since 2015. It has been gradually elevated from a regional brand fashion week to a great national and international fashion event and a new value highland gathering high-end products， fashion brands， famous designers， fashion cultures and fashion elements.