China (Humen) International Fashion Fair enjoyed a new success

By Flora

The 23rd China （Humen） International Fashion Fair & 2018 Humen Fashion Week （hereinafter referred to as “the fair”） answered a curtain call on November 25th， 2018 in Humen.

The matchmaking platform is fully upgraded

The comprehensively upgraded fair， on the one hand， has concentrated on the worlds apparel chain of “Humen characteristics”， covering womens wear， childrens wear， mens wear， Chinese popular fabrics， printing ideas and so on. On the other hand， the industrial matchmaking has also realized the “full industrial chain mode” – the matchmaking between the purchasers & the professional buyers and the apparel brand enterprises & the garment markets， as well as the matchmaking among the fabrics enterprises， the printing enterprises and the garment enterprises. .

For continuous layout of the global markets， the fair invited more than 110 foreign merchants from dozens of countries including the United Kingdom， Germany， France， Italy， Canada， Russia， the United States， Ukraine， Ireland， Spain， and Tunisia， and reached fruitful trade orders.

2018 National Textile and Apparel Enterprise （Humen） Matchmaking Conference with the theme of “Cooperative， Shared， and Win-Win” is the first large-scale cross-regional industry matchmaking meeting in the history of the fair， attracting more than 260 leaders from relevant departments， industry associations （business associations）， and textile and garment enterprises from 15 provinces， municipalities and autonomous regions gathered in Humen， together with 120 companies in Humen.

At the same time， there were also a series of activities， including 2018 Humen Fumin Original Fashion Clothing Purchasing Festival as well as static exhibitions and dynamic catwalks. Exhibitors were generally satisfied with the fair. After the investigation and return visit by the organizing committee， it is found that the transaction was hot. The marketing network was expanded. The brand awareness has been greatly improved through the exhibition. Industry exchanges are strengthened.

New positioning of the industry platform

The media meeting of the current fair conveyed a new signal of industrial development. Today， Humen clothing and apparel industry is to focus on scientific and technological innovation， fashion design， brand driving， platform construction， and Industrial chain collaboration around the new orientation of “technology， fashion and sustainability”. It vigorously promotes industrial transformation and upgrading， accelerates the transformation of the apparel industry from manufacturing to creative industries， fashion industries， green industries， and cultural industries， and advances the high-quality development of the industry.

During the four-day Vanke Creative Fashion Carnival event， Humen also launched another new fashion industry carrier - Dongguan （Humen） clothing enterprise headquarter base. With a total construction area of 26，000 square meters， the base is dedicated to bringing together high-end industrial elements， combining online and offline incubator services， exploring the industrial operation of Humen fashion apparel brands and designs， and creating an ecological platform.

This year， the fair is the grandstand of Humen and even Chinas textile and garment industry. On the one hand， it has held the China Textile and Apparel “Belt and Road” Cross-border E-commerce Development Forum， China Textile and Apparel Supply Chain （Humen） Forum， 2018 China （Humen） Children， Baby and Maternity Industry Forum； on the other hand， the 19th“Humen Cup” International Youth Design （Womens Wear） Contest Final， 2018 China Creative Garment Printing Exhibition， The 39th （2019/20 A/W） Fabrics China Exhibition and Humen Brand Social Responsibility Exhibition presented new technologies， new processes， new forces and new trends in the upstream and downstream of Chinas textile and apparel industry chain in all aspects and perspectives.

Exhibitors said that through the exhibition， they have enjoyed a harvest in displaying the companies and expanding businesses. At the same time， many brand companies participating in fashion shows also demonstrated a good brand image and strong corporate strength in the industry through the fair.

In order to encourage exhibitors to enhance their brand image， this years fair continued to hold the booth image evaluation， which has 7 awards. Among them， Folli Follie， ANOTHER ONE， and Senhuer won the most fashion tactile award， the most fashionable art award， and the most market potential prize respectively； the Social Responsibility Exhibition Zone won the most popular booth prize； the most popularity award， the most Brand Style Award and the most Fashionable Creative Award were awarded respectively by YISHION， Folli Follie and MO Mo.

The 19th “Humen Cup” International Youth Design（Womens Wear） Contest

As one of the highlights of the Fair， the 19th “Humen Cup” International Youth Design （Womens Wear） Contest Final was held. After fierce competition， Chinese player Hu Mingfang won the the first prize.

“Humen Cup” International Youth Design （Womens Wear） Contest， jointly organized by China National Garment Association， China Fashion Association， Guangdong Garment Industry Association， Guangdong Fashion Designers Association， Dongguan Humen Apparel Industry Association， is one highlight of Humen Fashion Week. In this competition， the organizing committee received a total of 3，236 entries from more than ten countries and regions including from Ukraine， Russia， Malaysia， South Korea， Poland， Japan， France， the United Kingdom， Germany and Italy. After the rigorous screening of the preliminary competition， the outstanding works of 30 groups of players from the United Kingdom， France， Ukraine， Chinese Hong Kong， Chinese Taiwan and the Mainland China entered the finals.

In order to reflect the authority of the competition， the finals invited a number of heavyweight judges. And the chief judge was Li Dangqi， the former chairman of the China Fashion Association， professor， doctoral tutor of Academy of Fine Arts， Tsinghua University.

After fierce competition， in the end， Chinese player Hu Mingfangs work won the gold medal. The work of Chinese player Sun Dechun and the German player Cai Hongchengwon the silver medals. the Belgian/Chinese player Kong Yue · Zhi Mingwei， the Chinese player Ye Guoping and the Chinese player Qin Tai won the bronze medals respectively for their works.

The first large-scale cross-regional industry matchmaking meeting in the history of the fair

On Nov. 23rd， 2018 National Textile and Apparel Enterprise （Humen） Matchmaking Conference with the theme of “Cooperative， Shared， and Win-Win”， the first large-scale cross-regional industry matchmaking meeting in the history of the fair， was held during the fair， attracting more than 260 leaders from relevant departments， industry associations （business associations）， and textile and garment enterprises from 15 provinces， municipalities and autonomous regions gathered in Humen， together with 120 companies in Humen.

Huang Peimin， deputy mayor of Humen Town， said that 2018 National Textile and Apparel Enterprise （Humen） Matchmaking Conference with the theme of “Cooperative， Shared， and Win-Win” is not only a gathering of sub-industry resources， but also an integration of industrial supply chain. The seamless matchmaking exchange will allow Humen local enterprises and enterprises across the country to make a breakthrough to be open and to go global， achieving cross-regional cooperation and integrating resources.

Humen organized more than 120 companies to participate in the matchmaking meeting， including mens and womens garment brands， childrens wear brands， processing and manufacturing， fabrics and accessories market and businesses， garment machinery， etc.， and conducted a special regional division on the spot to arrange the actual matchmaking session.

Through this exchange meeting， various apparel industry clusters， industry traders （associations） and enterprises have achieved cooperation and jointly promoted the transformation and upgrading of the garment industry.