官宣：重慶旅游海外廣發“請帖”

□ 文/本刊記者 楊艷

“網紅”重慶受世界矚目

繼2017年世界旅游及旅行理事會（WTTC）將重慶列入“全球發展最快的十大旅游城市”且位居榜首后，2019年4月，WTTC又發布了《2018年城市旅游和旅游業影響》，重慶仍是全球旅游增長最快城市。同時，在2018中國旅游城市排行榜中，重慶排名第二。

近年來，重慶旅游越來越受到游客的青睞，接待的國際游客人次大幅增長，其發展勢態也受到海外主流媒體的關注。國際權威旅行雜志Frommer’s和《獨孤星球》就先后將重慶評為“世界十大旅游目的地”和“全球十大最具發展潛力的旅行地”。

2018年12月31日，重慶文化旅游形象推廣亮相美國紐約時報廣場新年倒計時盛典。

2018年12月31日，重慶藝術家以中國銅梁龍舞開啟時報廣場新年倒計時盛會。

Internet Celebrity Chongqing Attracts the Attention of the World

Since the World Traveland Tourism Community(WTTC) ranked Chongqing as the top 10 fastest-growing tourist city in the world in 2017,in April 2019,WTTC releasedThe Impact of Urban Tourism and Tourism 2018,which showed that Chongqing is still the fastest-growing city in the world.At the same time,Chongqing was ranked the second in the List of tourist cities in China in 2018.

In recent years,Chongqing tourism is more and more favored by international tourists with the greatly increasing of the number of international tourists received ,and this situation also attracts the attention of mainstream overseas media.International authoritative travel magazineFrommer'sandLonely Planetappraised Chongqing as the Top Ten Tourist Destinations In the World and the Ten of the Most Potential Travel Destinations In the World.

重慶已進入“世界城市”梯隊，贏得世界矚目。最驚艷的亮相當數2017年12月31日、2018年12月31日，重慶旅游形象推廣連續兩年出現在美國紐約時報廣場新年倒計時盛典上，重慶好風光在全球綻放光彩，在國際舞臺上打響了自己的旅游品牌?！爸袊W紅城市”正在向“世界網紅城市”升級。

Chongqing has entered the "World City" echelon and won the world's attention.Chongqing tourism image promotion appeared in the New York Times Square New year Countdown ceremony for two consecutive years on December 31,2017 and December 31,2018,which was the most amazing appearance.Good scenery blooming lustering in the world,Chongqing launches his own tourism brand on the international stage.The Internet celebrity city of China is upgrading to the Internet celebrity city of the world.

“請帖”發至全球五大洲

重慶積極開展對外旅游宣傳推廣，有力助推重慶國際知名旅游目的地建設，成績斐然。2018年全年接待入境游客388.02萬人次，比上年增長8.3%，今年重慶接待入境游客的人次還在持續上升。

重慶旅游的火爆，不是偶然，這與重慶市文化和旅游發展委員會不斷“走出去”，在全球廣發“請帖”密不可分。

這份“請帖”包羅萬象，整合了重慶特色文化資源，將重慶山水、都市旅游、長江三峽、非遺文化……最具特色的城市符號，以宣傳片、宣傳手冊、地圖、畫冊等形式，在“2018感知重慶·美國日本友城行”“中俄地方合作交流論壇暨中俄友城論壇”“世界旅游城市聯合會青島香山旅游峰會”“中美旅游高層對話”“國際山地旅游聯盟北京論壇”等國際旅游交易會、國際旅游展會，以及各類旅游產品和境外營銷活動現場海量發放，向全世界推廣重慶獨特的城市個性和底蘊深厚的歷史文化，以及投資潛力。

Invitation is Sending to Five Continents

Chongqing actively develops foreign tourism publicity and promotion ,effectively boosting the construction of internationally renowned tourist destinations in Chongqing,and finally achieves remarkable results.In 2018,it received 3.8802 million inbound tourists,which increases over last year by 8.3%.The number of inbound tourists is still rising this year.

The popularity of tourism in Chongqing is not accidental,which is inseparable from the continuous going out and the wide spread of invitation in the world of Chongqing Culture and Tourism Development Commission .

This invitation is all-embracing and integrates Chongqing's unique cultural resources,in the forms of promotional films,brochures,maps,picture albums etc by the most distinctive symbol of the city like Chongqing's landscape,urban tourism,the Yangtze River three Gorges,and non-legacy culture.Largely releases in International tourism trade fairs ,International tourism exhibition,and all kinds of tourism products and overseas marketing activities such as 2018 Perception of Chongqing,USA,Japan Friendly City Traveling,Sino-Russia Local Cooperation and Exchange Forum and Sino-Russian Friends City Forum ,World Federation of Tourist Cities Qingdao Xiangshan Tourism Summit,Sino-US Tourism High-level Dialogue ,and Beijing Forum of the International Union of Mountain Tourism to extend unique urban personality,Profound historical culture,and investment potential of Chongqing to the world.

重慶特色旅游資源受到俄羅斯旅行商和民眾的喜愛。

“重慶文化周”在海外展示重慶人文風情和自然風光。

“請帖”內容還包含有關境外游客72小時過境免簽政策、境外游客購物離境退稅政策等一系列旅游便利政策，充分表達了重慶敞開大門，廣邀海外旅客前來實地體驗“山水之城，美麗之地”獨特魅力的誠意滿滿。

The contents of this invitation also include a series of tourist convenient policies such as the 72-hour cross-border visa-free policy and the shopping departure tax rebate policy for overseas tourists,which fully express the sincerity of opening door for broadly inviting overseas visitors to field experience the unique charms of The Beautiful Land And Landscape City of Chongqing.

“一帶一路”新機遇，海外推廣之路漸寬

在文化旅游外交大局的背景下，“一帶一路”建設為重慶旅游業的發展開拓了新的視角和機遇。重慶立足西部大開發重要戰略支點，聯結“一帶一路”和長江經濟帶，沿線國家是開發潛力巨大的入境旅游客源市場。重慶旅游推廣之路也在有計劃、有步驟、有策略地向外延伸。2018年7月，重慶代表團就在俄羅斯莫斯科舉行重慶旅游推廣季，讓兩市互助發展旅游，促進兩城旅游經濟快速發展。在沿線國家舉行的推廣活動每年都在延續。

在旅游推廣方式和策略方面，重慶也在推陳出新。

如今，“歡樂春節”“重慶文化周”“中國印象·秀美重慶”等海外文化交流活動充分融入旅游推介，向世界介紹一個立體、生動、豐富的巴渝文化和旅游形象。

巴渝文化在米蘭展示。

New Opportunity of The Belt and Road,the Way of Overseas Promotion is Widening

Under the background of the overall situation of cultural tourism diplomacy ,the construction of The Belt and Road has broadens new perspectives and opportunities for the development of tourism in Chongqing.Chongqing is based on the western strategic fulcrum,linking the Belt and Road with the Yangtze River Economic Belt,and the countries along the route are the inbound tourist source markets with great potential to develop.In July 2018,Chongqing delegation held the Chongqing Tourism Promotion Season in Russia to let the two cities help each other in developing tourism and to boost the rapid development of tourism economy of the two cities.Promotional activities in countries along the routes continue every year.

In the way of tourism promotion and strategy,Chongqing is also bring forth the new.

Nowadays,overseas cultural exchange activities such as Happy Spring Festival,Chongqing Cultural Week ,and Chinese Impression and Elegant Chongqing are fully integrated into tourism extension and introduction to present stereoscopic,vivid and abundant image of Bayu Culture and Tourism Image to the whole world .

Moreover,a series of Chongqing official tourism promotion institutions like Chongqing cultural tourism overseas promotion center have been established in many cities.Recently,Chongqing cultural tourism overseas promotion center have been gradually set up in Los Angeles,New York,Bangkok,Toronto,Macau,Minsk and other major tourist sources cities,which further strengthens overseas promotion and effectively boosts exchanges between Chongqing and the world.

重慶旅游受到國外游客的青睞。 攝影/唐安冰

此外，重慶文化旅游境外推廣中心等一系列重慶官方的旅游推廣辦事機構已在多地設立。目前，洛杉磯、紐約、曼谷、多倫多、澳門、明斯克等主要客源地已逐漸設立重慶文化旅游境外推廣中心，海外推廣力度得到進一步加強，并切實促進重慶與世界往來。

未來，在英國BBC電視臺、美國ABC電視臺、香港鳳凰衛視和新加坡電視臺等主流媒體，在Facebook、Twitter等境外社交媒體，在紐約、倫敦、羅馬、新加坡等常年直航的重點境外城市的機場、車站、高鐵、地鐵、商業廣場LED屏、高速公路等窗口區域，都會展示重慶旅游形象、旅游產品和旅游信息——一個文化底蘊與時尚氣息完美交融的重慶。

In the future,the tourism image,tourism products and tourism information of Chongqing will all display mainstream media such as British television station BBC,American television station ABC，Phoenix Satellite Television and Singapore Television,overseas social media like facebook,twitter,and Airports,stations,highspeed trains,subways,commercial squares,LED screens,highways and other window areas of non-stop flights of important overseas cities,such as New York ,London,Rome and Singapore,which is a perfect blending of cultural deposits and fashionable breath of Chongqing.