Intelligent Design,Intelligent Brand and Intelligent Future

On July 5th， “2019 China Textile Innovation Conference & Design Forum” was held in Dalang Fashion Town， Longhua District， Shenzhen. Sun Ruizhe， President of China National Textile and Apparel Council， attended the conference and delivered a keynote speech on the theme of“Intelligent Design， Intelligent Brand， and Intelligent Future”.

Sun Ruizhe said that this year marks the 70th anniversary of the founding of New China. Under the new historical orientation， how can Chinas textile and apparel industry meet the requirements of the times and achieve high-quality development？ New orientation of industry is the premise of high-quality development. Chinas textile and apparel industry is transforming and upgrading to “innovation-driven science and technology industry， culture-led fashion industry and responsibility-oriented green industry”.

He elaborated on the theme of this forum， “Intelligent Design， Intelligent Brand and Intelligent Future” from three aspects.

First， focus on three trends

As a new type of “productivity”， the pre-influence of intelligent design will continue to highlight.

The essence of fashion industry is to provide a more agile， fast and efficient manufacturing process and a smooth， interactive and cool consumer experience. From the “output” of intelligent manufacturing to the “output” of smart stores， the advent of a new wave of technological innovation represented by information technology， smart manufacturing， new energy and new materials， 3D printing， smart sensors， runs through the pre-influence of intelligent design. This has brought unprecedented historical opportunities for the upgrading of traditional industries， but also opened an unprecedented era of “boundless” under the integration of technological innovation. The “science and technology” attribute of Chinas textile and apparel industry， driven by the acceleration of consumer demand terminal， will also become the most distinctive field of industry transformation and upgrading.

On the other hand， the characteristics of intelligent design are tending to be “intuitive， integrated and invisible”. As the scholar Mark Weitzer pointed out， “A new thinking about the computer world pays more attention to the natural and human environment， and makes the computer itself gradually behind the scenes.” It can be predicted that under the influence of the new productivity of intelligent design， the screen will gradually disappear. A kind of all-around “quiet technology ecosystem” will become an important feature of fashion industry in the future with “technologyoriented”.

As a new type of “subject and object”， the personalized characteristics of intelligent brands will continue to highlight.

“Future factories will focus on mass customization and look more like weavers home workshops than Fords assembly lines，” Paul McGilli said. — At present， the development of clothing customization industry is constantly leading to the concept of “prosumer”. That is， the economy of combining producer with consumer. This interactive， collaborative， democratic and deep value-linked mode of production reflects the integration of production and consumption. As a new type of subject and object， intelligent brand will bid farewell to the homogeneous low-price competition and realize the highly unified individualized characteristics of multiple aesthetics and flexible customization. This is very optimistic news for such a rich fashion industry in the future.

As a new type of “structure”， the digital linkage of intelligent industrial clusters will continue to highlight.

The new field of digital integrated urban space is called intelligent city. The ubiquitous technology fills every part of the urban space. At the beginning of the 20th century， Swiss architect Le Corbusier summarized the spirit of his era with his landmark concept of “l(fā)iving machine”. In todays world， it can be said that the idea of Corbusier is a kind of reappearance - new cities， intelligent industrial clusters will become a different form of digital linkage space： digital systems for us life experience， path navigation， purchase behavior and social behavior will have a very realistic and direct impact.

Intelligent industrial clusters in the blueprint for the future， including Dalang， will also have the characteristics of “new structure” of intelligence synergy. Based on the cross-regional allocation of fashion industry chain and supply chain， information infrastructure beyond natural and political geographical boundaries is becoming an important variable affecting regional economic pattern. The whole world is changing from how to legally divide the political space composition of the earth to how to effectively utilize the functional space composition of the earth.

Second， focus on doing three questions

Faced with such a development trend， in line with the new positioning of “science and technology， fashion， green” industry， based on the protection of the entire Chinese fashion design， we must focus on three issues.

Multiplication around the innovation of“intelligence”

Innovation is the foundation of design. We should continue to increase investment in innovation， core technologies， major key common technologies and cutting-edge technology innovations， improve the conversion rate of scientific and technological achievements， and ensure that fashion design in technological innovation and artistic innovation. In the innovative market environment， fair competition and intellectual property protection face challenges. The individual phenomenon of counterfeiting and shoddy has caused damage to the industrys consumption environment. The credit sales behavior has affected the supply chain integrity and industrial synergy. It should actively promote the construction of social responsibility in the industry and the construction of the credit system， that escort the construction of an innovation-driven cultural environment.

Subtracting the blind area around “beauty”

Culture is the soul of design. With creative design， brand building， intangible heritage work， and fashion promotion as the starting point， we should continue to cultivate the cultural soil of the industry， establish industry culture self-confidence， remove the “aesthetic blind zone” with weak cultural heritage， and strengthen the study based on the lifestyle of local consumers， the release of fashion trends， innovative research methods， promote brand cultivation， consolidate the protection of intangible cultural heritage， as well as the construction of fashion weeks， professional events and other platforms， and rely on industrial clusters and characteristic towns to continue to deepen exchanges and cooperation with major fashion institutions in the world.

Adding to the environmental protection of “virtue”

Environmental protection is the virtue of design. We must focus on regional development as a green “model room” to promote green design， sustainable development and recyclable design. Based on the development of the industrial chain， we attach great importance to the green development of the industry and focus on energy conservation， clean production， and comprehensive utilization of resources， and actively promote the green competitiveness of “sustainable fashion”.

Third， work hard to promote three jobs

We must focus on promoting “masters， brands， events”.

Masters

The designer is an important value symbol and valuable talent resource for the China textile and apparel industry to get rid of the laborintensive and low-value-added impressions and realize the creativity. Relying on the integration and re-engineering of Chinese traditional culture and contemporary fashion， through the design of masters， will enable the Chinese textile and apparel industry to establish a distinct and individualized cognition and recognizable cultural characteristics in the global textile and apparel industry system. The charm of people leads the vitality of the industry.

Brands

As one of the strategies for the construction of a strong textile country， the connection between brand building and technological innovation is closer， the leading of fashion consumption is becoming more and more important， the bearing of Chinese culture is increasing day by day， the upstream and downstream integration of the industry is developing and the effect of the added value of the industrial chain has gradually emerged. Promote the construction of“brands” in the textile and apparel industry， and vigorously pass the establishment of benchmarking brands， based on domestic and foreign markets， and continuously promote the popularity and reputation of corporate brands， industry brands and even national brands， and at the same time through linkage and synergy of supporting industrial chains， to create an overall improvement of the industry brand.

Events

The planning， operation and dissemination of landmark events is an effective way for the textile and apparel industry to highlight and balance its product strength and story power. “Opening the pattern， concentrating resources， highlighting the characteristics， and landing value” are the basic indicators for promoting the events that have influence in the world. It is the initial intention of redefining and re-innovating the industry to increase the internal potential energy of industrial development by means of the momentum of major events.

A major event in the future is that we will focus on building the Institute of Artificial Intelligence Innovation and Innovation Incubation Platform for Fashion Industry in Guangdong - Hong Kong – Macao Greater Bay Area， and strive to promote integration and innovation of AI technology and fashion industry. In 3-5 years， we will develop a number of key AI common technologies for fashion industry and formulate a number of fashions. Industrial AI technology standards， incubate a number of fashion industry AI innovation and start-up enterprises， and gradually build Dalang Fashion Town into an international advanced AI fashion industry cluster development pioneer area.

It should be emphasized that the future of “intelligence” is an orderly link between different elements. Fashion needs inspiration for a moment， but also needs the same ideas and practice under consensus. We hope that relying on Dalang Fashion Town， we can truly attract more wisdom about design， efficient intelligence and collaborative wisdom.