The Influence of Chinese Traditional Culture on Contemporary Commercial Photography

Abstract：In contemporary China， with the rapid development of economy， technology and culture， artists are increasingly incorporating traditional elements into their works while creating artistic creations， reflecting a high degree of cultural confidence. The integration of traditional elements not only brought about changes in the photographic creation technique， but also promoted the change of the whole photography in contemporary society and art at a deeper level. Through the research and exploration of the application of traditional culture in commercial photography， this paper discusses the influence of traditional culture on the style and creative techniques of commercial photography. In the new era， photography with traditional tastes brings new possibilities and directions for contemporary photography.

1.Summary of the initial development of commercial photography in China

Photography technology was introduced to China by missionaries and adventurers in the late Qing Dynasty， and the first group of people who came into contact with photography were actually senior officials of the Qing Dynasty. These officials went to various international conferences and took photos with them after the conference. A batch of images that record the bits and pieces of dealings between Chinese and foreign missions. In the last century， with the new foreign things gradually entering the country， photography began to enter the public life. Photographs of wealthy people going to the photo studio have become fashionable signs， and most of the photos that have been retained so far are family photos. At this time， most of the photo studios use painting backgrounds， indoor backgrounds and outdoor backgrounds are all available， and then assist the props to perform scene performances. The quality and richness of the background of a photo studio has become a photo studio. Important standards， operators are eager to hire a painter to draw a unique background， hope that their photo studio can stand out. In the process of the integration and development of photography and Chinese local culture， a mainstream aesthetic style of the society at that time was gradually formed. It was different from the stereotyped traditional Chinese aesthetic， and it was more open-minded and ideological， while retaining certain traditional aesthetic values.

2.The influence of the development of traditional culture on commercial photography style

With the beginning of reform and opening up， new aesthetic ideas from abroad began to enter the country. With the development of the economy， Chinese photography art has entered a new page. During this period， the studios have sprung up all over the country. Due to the impact of the “Cultural Revolution”， the rich hand-painted background of the Republic of China was replaced by a rigid background. The photography of this era is on the big trend. The aesthetic level is a certain retrogression. This is the result of the economic fundamental reaction. It is the concrete manifestation of the economic foundation and productivity in social life. With the progress of reform and opening up， the economic level is gradually developing， the aesthetic level of the public is also constantly improving， and the aesthetic level of studio photography is also gradually improving， the increasingly rich photographic style has gradually satisfied the spiritual needs of the people.

3.The influence and prospect of traditional culture on contemporary photography

In today's China， the revival of traditional culture is accompanied by the inevitable phenomenon of the development of China's economic and social productive forces. The growing spiritual and civilized demand of the people is driving the development of the art field， and photography has also taken place along with this wave. Interesting changes. The development of the economy has strengthened the Chinese people's national pride and cultural self-confidence. In the field of photography， there are more and more photographic works and institutions with the theme of traditional culture. In the process of excavating the profound Chinese traditional culture， a group of artists Sun County is one of them. His work combines traditional Chinese meticulous painting techniques with modern image technology to create a retro style. Sun Jun’s works inherit the spirit of ancient literati painting， and have the literati temperament and talents. They create Chinese paintings that are not completely out of the essence of traditional literati painting， but also have new emotional content and aesthetic appeal. They are known as “new literati”. Painting photography."

作者簡介：

朱怡梅（1995.01-），女，漢族，籍貫：山東兗州人，齊魯工業大學（山東省科學院）藝術學院，17級在讀研究生，碩士學位，專業：美術，研究方向。

（作者單位：魯工業大學（山東省科學院）藝術學院）