浙江桐鄉振石總部大樓

中國浙江省

建筑總面積：65,000 平方米

室內設計面積：33,000 平方米

建設單位：振石控股集團

服務范圍：室內設計

項目狀態：2018年竣工

GFA: 65,000 m2

Interior Design Area: 33,000 m2

Client: Zhenshi Holding Group

B+H Service: Interior Design

Status: Completed 2018

B+H于2016年起開始和振石集團合作，為其在浙江省桐鄉市的新總部大樓打造了室內設計方案。這座新總部大樓承載著該集團創立50年來取得的巨大成就，亦彰顯了該集團重塑企業形象、提高公眾認可度的決心。大樓本身也是企業創始人送給其后人（集團年輕繼承者）的禮物，以慶祝新老領導層的順利交接。

作為設計師，我們面臨的主要挑戰在于如何營造一個充滿活力的環境，能夠反映這個企業的過往歷史，并能夠引起新老領導層、員工以及當地社區的共鳴。

我們將該企業新總部定位為高端工作場所，其所提供的設施能夠支持高效的工作環境并激發員工的創造力，提高工作效率。整體連貫的設計理念貫穿建筑內外空間，散發出精雕細琢的現代氣息，也充分展示了企業對所在社區的責任意識。

室內設計的靈感圍繞著“航海”的概念展開。企業創始人作為上一代領導階層的代表，就好比一艘古典式豪華游艇，而其年輕有活力的下一代繼承人則可以比作一艘現代帆船或快艇。基于古典式游艇和現代快艇的特點，我們力求通過設計打造員工協同工作、同舟共濟的場景：每個員工貢獻自己的一份力量，準備好迎接任何意想不到的挑戰，利用行業內最新技術，共同開拓全球市場。

我們將這種感覺比喻成一群冒險家在大海中航行，探索新的國度并發現新寶藏。因此行政層的設計呈現的寓意就是為航行繪制海圖，就像每位企業的管理者的日常工作：領導團隊、執行決策、勇敢應對潛在風險，最終將船引入安全的港灣。高管辦公室的設計簡潔大方，不易過時，也特別體現了其高效性和激勵作用，就像船的控制中心一般，是集中策略、確定航線的地方。

大廳的空間結構包含一個迎賓區、等候區、貴賓休息區和一些會議區，處處散發出溫馨、優雅和現代的感覺，來源于豪華游艇上常見的元素。優質木材和現代帆船的色調完美融合，營造出風中揚帆的輕盈感受。光滑的表面、光反射和巧妙的紋理構造通過優雅的色彩組合加以強化。柔和的曲線不僅能引導視線在方向上的變換，還能探索空間中的活動速度。這些效果的成功打造都歸功于航海這個靈感來源。

我們的設計師與振石密切合作，力圖在新總部大樓中營造靈活閑適的工作環境，以凸顯振石集團關懷員工、服務員工的企業文化。其他休閑設施還包括員工健身房、一個游泳池以及一個多功能廳（可根據需求轉變為籃球場）。

Starting in 2016, B+H worked with Zhenshi Groupto develop an interior design scheme for its newheadquarters in Tongxiang, Zhejiang Province. Symbolizing the massive accomplishment achieved over the past 50 years, the new headquarter building is not only a statement but also an investmentin rebuilding a new brand awareness for the public. The building itself is also a gift from the founder to his son - the successor of the company, thus a celebration of the transfer of leadership from one generation to the next.

Our main challenge was to create an energetic physical environment that tells the history of an organization in a way that resonates with its different generations of leadership, employees as well as the local community.

We positioned the new corporate headquarter as a high-end workplace that offers facilities which support an effective working environment and spark creativity and productivity. A single coherent design gesture flows from the exterior into the interior with a refined modern touch, demonstrating that this company embraces a sense of community.

The interior design revolves around the concept of sailing. The founder, representing the old generation of leadership, is likened to a luxury or classic yacht； while the son, young and energetic, could be compared to a contemporary sailing or speed boat. Inspired by the characteristics of both theclassic yacht and contemporary speedboat, we envisioned an environment in which all members work together,contributing in their own way,ready for any surprise and utilizing the latest technologies to navigate the global market in the manner of a boat crew on the open seas.

The feeling created by this design is that of a time when a few adventurous men were navigating the oceans to discover new countries and treasures. The design of the executive lounge thus takes on a fi gurative meaning that charts the journey that every managermakes in their daily life: leading a team,enforcing decisions, exposing himself to potential risks. At the end, though, they are able to navigate the boat into a safe harbor and enjoy a well-deserved rest. The executive office embodies a timeless design, while makinga statement of efficiency and stimulation. Like the control centre of a boat, it is a place where decisions are made, and the route is de fi ned.

The lobby’s spatial structure incorporates a welcoming area, waiting and lounge space and some meeting areas which exude the feeling of warmth, re fi nement, and modernity, utilizing elements one would fi nd on a luxury yacht. The use of premium wood materials melds with the shades and tones of a contemporary sailing boat, creating the lightness of a sail in the wind. Smooth surfaces, re fl ections and subtle textures are enhanced by an elegant color palette. Soft curves not only encourage the eye to re fl ect on the sensations of changes in direction but also modulate the speed in navigating the space, all going back to the elements of a beautiful boat on the water.

Our designers worked closely with the client to create a flexible and casual workspace environment within the building that re fl ects Zhenshi’s company culture of caring, andcommitment to its staff. Other facilities include staff gyms, a swimming pool and a multi-functional hall that could be turned into a full basketball court.