晶品購物中心

中國上海

建筑面積：73,000平方米

室內設計面積：20,000平方米

建設單位：豐泰地產

服務范圍：室內設計

狀態： 2015年竣工

Building Area: 73,000 m2

Interior Design Area: 20,000 m2

Client: Phoenix Property Investment

B+H Service: Interior Design

Status: Complete in 2015

晶品購物廣場兩年來一直空置。B+H的設計團隊需要利用現有梁柱和電梯對這座缺乏自然光線的建筑進行重新設計，在各種限制下打造出全新而充滿活力的空間。這座零售建筑共有六層，集多用途區域和辦公樓功能于一身。我們與客戶密切合作，對購物廣場內部進行重新組織，以最高效地適應預期人流量和流通模式。購物商場有三塊中庭和開放空間，可用作臨時促銷區域，以鼓勵不同形式的訪客互動和團體活動。

設計團隊利用水晶的多面反射特性，為空間增加深度、細節和活力。水晶的概念被充分演化至室內設計中，中庭的構造體現了水晶的幾何結構和棱角屬性，中庭天花板上的天窗用不同顏色加以點綴而營造出晶瑩閃爍的效果。這些垂直空間利用水晶設計將各樓層和區域巧妙連接。為解決缺乏自然光線的問題，設計師為策略性地在商場內部采用聚光燈照明，不僅增加了亮度，還在天花板上營造出珠光璀璨的效果。

商場與公共交通相連，利用反射性的鋁質表面和交互性的LED屏幕使與之連接的地鐵通道延續了商場的水晶之美。顧客在進出商場時，會感受到設計的方方面面和多用途空間的各種元素。地下樓層有一個有趣的市集并設置有餐飲服務；這一新鮮的概念可以吸引工作日在商場周圍的辦公一族以及在周末來此游玩的家庭。顧客逐層向上，可體驗各式時尚而優雅的零售店鋪。

Crystal Galleria stood as an empty structure for two years. Faced with redesigning a building with existing columns and escalators and a lack of natural light, B+H team worked within constraints to create a new and lively space. A total of sixstoreys, this retail establishment features a mixed-use podium and office tower. Working closely with the client, we reorganized the interior of the shopping mall to suit anticipated traffic and circulation patterns most efficiently. The shopping mall features three atria and open spaces used as temporary promotional areas to encourage interaction and community gathering.

The design team used the multi-faceted and re fl ective properties of crystals to add depth, detail, and energy to the space. The concept of crystals is extrapolated into the interior design through atria shaped to reflect the geometric and angled nature of crystal structures and atria ceilings with skylights lit in different colours to create a twinkling effect. These vertical spaces use the crystal design to connect levels and areas. To accommodate for the lack of natural lighting, the mall is strategically illuminated with spotlights that add luminosity and give the impression of jewels embedded in the ceiling.

Linked to public transit, the mall is connected to a subway tunnel that continues the crystal aesthetic using reflective aluminum surfaces and interactive LED screens. As consumers make their way through the mall, they’re led through the many aspects of the design and the various elements of this mixed-use space. The basement level features an interesting urban market, replete with food and beverage options； a concept that is fresh and captures the interests of the surrounding office crowds during weekdays and families on the weekends. As consumers make their way up to the top levels,they can fi nd trendy and elegant retailers.